Intellectual property rights for social media influencers
Intellectual property rights for social media influencers, available at $44.99, has an average rating of 4.3, with 51 lectures, based on 12 reviews, and has 1033 subscribers.
You will learn about Who are social media influencers? What types of social media influencers exist? Why do Influencers need to understand intellectual property? What types of intellectual property rights can belong to influencers? How can influencers protect and do business with their copyrights? Copyrighted works uploaded on social media channels – terms and conditions. What influencers should know when using someone else’s copyrightable work? How can influencers protect trademarks – types, registration process, terms, costs, licensing etc? What should influencers know when dealing with someone else’s trademarks? How can influencers protect internet domain names – domain types, registration options, terms, costs etc? How can influencers protect industrial designs – benefits, requirements, registration options, terms, costs etc? What is the relation between trade secrets and social media influencers' business? What are publicity rights and how can influencers take advantage of them? This course is ideal for individuals who are New or established social media influencers; or People who plan to become influencers in the future; or People who work for or with influencers; or Marketing agencies and experts; or Social media agencies and experts; or Everyone with an interest in the field; It is particularly useful for New or established social media influencers; or People who plan to become influencers in the future; or People who work for or with influencers; or Marketing agencies and experts; or Social media agencies and experts; or Everyone with an interest in the field;.
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Summary
Title: Intellectual property rights for social media influencers
Price: $44.99
Average Rating: 4.3
Number of Lectures: 51
Number of Published Lectures: 51
Number of Curriculum Items: 51
Number of Published Curriculum Objects: 51
Original Price: $119.99
Quality Status: approved
Status: Live
What You Will Learn
- Who are social media influencers?
- What types of social media influencers exist?
- Why do Influencers need to understand intellectual property?
- What types of intellectual property rights can belong to influencers?
- How can influencers protect and do business with their copyrights?
- Copyrighted works uploaded on social media channels – terms and conditions.
- What influencers should know when using someone else’s copyrightable work?
- How can influencers protect trademarks – types, registration process, terms, costs, licensing etc?
- What should influencers know when dealing with someone else’s trademarks?
- How can influencers protect internet domain names – domain types, registration options, terms, costs etc?
- How can influencers protect industrial designs – benefits, requirements, registration options, terms, costs etc?
- What is the relation between trade secrets and social media influencers' business?
- What are publicity rights and how can influencers take advantage of them?
Who Should Attend
- New or established social media influencers;
- People who plan to become influencers in the future;
- People who work for or with influencers;
- Marketing agencies and experts;
- Social media agencies and experts;
- Everyone with an interest in the field;
Target Audiences
- New or established social media influencers;
- People who plan to become influencers in the future;
- People who work for or with influencers;
- Marketing agencies and experts;
- Social media agencies and experts;
- Everyone with an interest in the field;
Welcome to the course Intellectual Property Rights for Social Media Influencers.
In this course, you will learn why social media influencers should pay attention to intellectual property rights when developing their business and how to benefit from these specific rights.
Nowadays social media influence is a business for more than 10 billion dollars. Many companies have started to include it in their marketing strategies as a way to reach consumers in a more effective way.
In light of this influencers become a really valuable marketing option being able to form and direct consumers’ behavior.
Social media influencers generate value with their work, value that has to be managed properly in order to become a sustainable business model.
One of the ways this value can be managed is by using different intellectual property rights.
By the end of this course, you will learn:
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What types of social media influencers exist?
-
Why do Influencers need to understand intellectual property?
-
What intellectual property rights can belong to influencers?
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What copyrights belong to influencers and how can they be managed?
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What are the copyright rules of social media platforms for every uploaded content?
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What influencers can protect as trademarks?
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How can influencers protect internet domain names and what do they need to bear in mind?
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How design rights can be beneficial for influencers?
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What role do trade secrets play for influencers?
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How publicity rights can help influencers?
This course will give you knowledge of how one social media influencer can organize and manage his or her intellectual property rights building a strong and sustainable business project.
Disclaimer:
The materials available in this course are for educational purposes only and not for the purpose of providing legal advice or opinion. You should contact an attorney to obtain advice with respect to any particular issue or problem. The aim of this course is to teach you what one social media influencer should pay attention to when it comes to intellectual property rights, but not how to solve particular legal problems that can accompany this process. The latter requires in-depth legal knowledge and expertise. The opinions expressed at or through this course are the opinions of the individual author only.
Course Curriculum
Chapter 1: Section 1 – Introduction
Lecture 1: Introduction -Why do Influencers need to understand intellectual property rights
Chapter 2: Section 2 – Social media influencers and intellectual property rights
Lecture 1: What is social media influence?
Lecture 2: Why is social media influence important?
Lecture 3: What is a social media influencer?
Lecture 4: Types of influencers
Lecture 5: Why do Influencers need to understand intellectual property?
Lecture 6: What intellectual property rights can belong to influencers?
Chapter 3: Section 3 – Social media influencers and copyright rights
Lecture 1: Section introduction
Lecture 2: What is copyright?
Lecture 3: Who can be a copyright owner?-
Lecture 4: What copyright works can influencers own?
Lecture 5: What cannot be a copyright subject matter?
Lecture 6: Rights granted under copyright law
Lecture 7: Duration of copyright
Lecture 8: How can influencers protect their copyrightable works?
Lecture 9: How can influencers do business with their copyrights?
Lecture 10: Copyrights over works uploaded on social media channels – YouTube
Lecture 11: Copyrights over works uploaded on Instagram
Lecture 12: Copyrights over works uploaded on TikTok
Lecture 13: What should influencers know when using someone else’s copyrightable works?
Lecture 14: Photographs
Lecture 15: Videos
Lecture 16: Texts, scripts etc.
Lecture 17: What is Fair Use of copyright protected works?
Chapter 4: Section 4 – Social media influencers and trademarks
Lecture 1: Why are trademarks important for influencers?
Lecture 2: What is a trademark?-
Lecture 3: Trademark distinctiveness and goods and services relationship
Lecture 4: What types of trademarks exist?
Lecture 5: What can be protected as a trademark by social media influencers?
Lecture 6: Specify the goods or services the trademark will be valid for
Lecture 7: Trade dress
Lecture 8: How can influencers register a trademark and what are the costs?
Lecture 9: How can influencers do business with their trademarks?
Lecture 10: What should influencers know when dealing with someone else’s trademarks
Chapter 5: Section 5 – Social media influencers and internet domain names
Lecture 1: What an internet domain name is and why domain names are important
Lecture 2: What types of domains exist?
Lecture 3: How can influencers register a domain name and what is the cost?
Lecture 4: Links between trademarks and domain name protection
Chapter 6: Section 6 – Social media influencers and industrial designs
Lecture 1: Why are industrial designs important for influencers?
Lecture 2: What is an industrial design and what can be protected?
Lecture 3: Requirements for design protection
Lecture 4: How can influencers register an industrial design?
Lecture 5: How much an industrial design registration can cost? Term of protection
Chapter 7: Section 7 – Social media influencers and trade secrets
Lecture 1: What are trade secrets?
Lecture 2: Why can trade secrets be important for influencers?
Lecture 3: How to protect trade secrets?
Lecture 4: What influencers should know when dealing with someone else’s trade secrets?
Chapter 8: Section 8 – Social media influencers and right of publicity
Lecture 1: What is the right of publicity?
Lecture 2: How can the right of publicity help influencers?
Chapter 9: Section 9 – Conclusion
Lecture 1: Conclusion
Lecture 2: A bonus lecture
Instructors
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Ventsi Stoilov
Intellectual Property Teacher
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 1 votes
- 4 stars: 5 votes
- 5 stars: 5 votes
Frequently Asked Questions
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