Complete Guide to Shopify & Facebook for Ecommerce Success

Course Curriculum

Chapter 1: Introduction and What is Ecommerce

Lecture 1: Introduction

Lecture 2: What is Shopify and Ecommerce

Lecture 3: What Kind Of Budget Do I Need

Chapter 2: Forming a US Company

Lecture 1: Starting a US Company

Lecture 2: Understanding Sales Tax

Chapter 3: Setting Up The Basics

Lecture 1: How to create a Gmail Address for your Store

Lecture 2: How to set up your Google voicemail

Lecture 3: Setting up your USPS P.O. Box

Lecture 4: Signing up for your Shopify store

Lecture 5: Understanding Your Payment Gateway Options

Lecture 6: Setting Paypal as a Payment Gateway Option

Lecture 7: Installing your Shopify theme

Lecture 8: Essential Pages For Your Shopify Store

Chapter 4: STEP 2. GETTING YOUR STORE READY THE RIGHT WAY

Lecture 1: Upgrading your Monthly Plan in Shopify Account

Lecture 2: Picking a Niche (General Store or Niche Store

Lecture 3: Where to Find Your Winning Products

Lecture 4: How to choose products in Aliexpress

Lecture 5: Adding Products to your store

Chapter 5: STEP 3. FACEBOOK MARKETING 101

Lecture 1: Facebook Business Manager Tour

Lecture 2: Opening your Facebook Business Manager and Facebook Ad Accounts

Lecture 3: How to Create your Facebook Fanpage

Lecture 4: How to Set Up your Facebook Pixel – and What a Facebook Pixel Is

Lecture 5: How to Create Ads using Canva

Lecture 6: Naming your Campaigns

Lecture 7: Understanding Facebook Manager Stats

Chapter 6: Ad Optimization and Scaling

Lecture 1: Creating Custom Audience

Lecture 2: Creating Look-a-Like Audiences (LLA)

Lecture 3: Flex Targeting

Chapter 7: 5 Video Mini-Bootcamp on Facebook Ecommerce Ads

Lecture 1: Getting Started: Requirements Before You Begin

Lecture 2: The Anatomy of the Perfect Product Page

Lecture 3: Facebook Ad Types and Recommended Setup

Lecture 4: A Step-By-Step Walk-Through to Creating New Ads

Lecture 5: How to Evaluate and Measure Ad Results