The Game of Luxury: Profiling Luxury Customers

The Game of Luxury: Profiling Luxury Customers, available at $24.99, has an average rating of 4.05, with 17 lectures, based on 14 reviews, and has 533 subscribers.

You will learn about Why it's important to understand your niche segment and what you need to know about your customers Define your Ideal Client "Customer Avatar" and get clear on who you are selling to How to become a key contributor to your customer's lifestyle This course is ideal for individuals who are This course is for you if: You are struggling to close sales and want to stop missing on revenue, you want to streamline your way to more profits with best-fit clients, you are building your own brand and want to get clear on who you are selling to It is particularly useful for This course is for you if: You are struggling to close sales and want to stop missing on revenue, you want to streamline your way to more profits with best-fit clients, you are building your own brand and want to get clear on who you are selling to.

Enroll now: The Game of Luxury: Profiling Luxury Customers

Summary

Title: The Game of Luxury: Profiling Luxury Customers

Price: $24.99

Average Rating: 4.05

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Why it's important to understand your niche segment and what you need to know about your customers
Define your Ideal Client "Customer Avatar" and get clear on who you are selling to
How to become a key contributor to your customer's lifestyle

Who Should Attend

This course is for you if: You are struggling to close sales and want to stop missing on revenue, you want to streamline your way to more profits with best-fit clients, you are building your own brand and want to get clear on who you are selling to

Target Audiences

This course is for you if: You are struggling to close sales and want to stop missing on revenue, you want to streamline your way to more profits with best-fit clients, you are building your own brand and want to get clear on who you are selling to

About this Course

If you’re trying to sell to the wrong person—you’re never going to hit your sales numbers. This short course helps you:

– Define your ideal client and target niche segment
– Get clear on who you’re selling to and
– Understand what you need to know about your ideal customers.

This course is for you if:

You are struggling to close sales and want to stop missing on revenues
You want to streamline your way to more profits with best-fit clients
You designed a unique product collection and don’t know how to generate leads and find clients
You want to have a strategic approach to prospecting, retaining, and engaging luxury consumers

What You Get in the Course

FreeResources to Discover:

Why is important to define your Customer Avatar
How to become a Key Contributor to Your Customer’s Way of Life
What you need to know about your Ideal Customer: Demographics and Interests, Wants and Aspirations, Key Purchase Drivers, Before and After States
3 Case Studies

Action Tool: Downloadable Worksheet and Instructions

Skills you will gain

The clarity in your desired outcome
Identify your Ideal Customer
The mindset to target, sell, engage with your niche of luxury consumers
Confidence in Decision-Making

Course Structure

Format: Video, Text, Activity
Three Case-Studies
Activity: 1 Worksheet to complete
Worksheet Instructions to guide you in defining your Ideal Customer
Examples and Industry Insights to reinforce understanding of each concept
Action Tools: Downloadable Resources
Quiz

Luxury Sectors discussed in the program

Fashion & Accessories

Duration

1 hour
Completely Self-Paced
Lifetime access to the Curriculum and Future Updates

-> Enroll in this course and Discover your Customer Avatar for your post-pandemic success!

Course Curriculum

Chapter 1: Course Presentation

Lecture 1: Course Structure

Lecture 2: Course Curriculum

Lecture 3: My Story

Chapter 2: How to become a Key Contributor to your Customer's Way of Life

Lecture 1: Become an Agent of Transformation

Chapter 3: Case Studies

Lecture 1: Define you Ideal Customer: Case Studies

Lecture 2: Case Study #1 How Luxury Brands resonate in the East and the West

Lecture 3: Case Study #1 Key Takeaways

Lecture 4: Case Study #2 The Indian Luxury Consumers

Lecture 5: Case Study #2 Key Takeaways

Lecture 6: Case Study #3 Gucci: Redesigning its legacy for a new customer segment

Lecture 7: Case Study #3 Key Takeaways

Chapter 4: What you need to know about your Ideal Customer

Lecture 1: The 5 steps to develop your Customer Avatar

Chapter 5: Activity Tool

Lecture 1: Worksheet Instructions

Lecture 2: Worksheet Instructions

Chapter 6: Key Takeaways

Lecture 1: Clarity in your desired outcome

Lecture 2: Notes

Chapter 7: Conclusion

Lecture 1: Bonus Lecture

Instructors

Marilisa Barbieri
Business Consultant & Luxury Brand Expert

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 3 votes
5 stars: 9 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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