Fundamentals of Story Selling

IF YOU CAN TELL A STORY, YOU CAN SELL A STORY

One of the most innovative and unique ways to sell, nowadays, is to tell stories.

These make both salespeople and products more persuasive, unique, and lead people to buy more often.

But the key question is, how do you effectively sell using stories?

As an executive coach focused on communication and negotiation, I’ve learned some exclusive lessons and techniques over the years through working with top executives.

How to make both a story and its characters seem compelling, how to make a product or value proposition seem unique, how to stand out from the competition, and a lot more.

In this, course, you will find these exclusive and superior techniques to effectively sell using stories.

LET ME TELL YOU… EVERYTHING

Some people – including me – love to know what they’re getting in a package.

And by this, I mean, EVERYTHING that is in the package.

So, here is a list of everything that this course covers:

• What are the main characteristics of selling with stories and its advantages vis-a-vis “traditional” selling (more unique, memorable, persuasive), as well as some factors that affect the delivery (preparation, presenter skills and tuning stories to specific people);

• The basics of how to build a story. Characters, the plot, the character journey, the challenges or trials, and the point of view you take (which defines the lessons and conclusions);

• How to distinguish product features from benefits, and how to include the latter in a story, involving your product/service in a character’s turnaround from a bad to a good state, and how to make it seem natural;

• How to craft and assemble quality stories, including the three main stages of the process: Sourcing, selecting and shaping (Sourcing being the act of obtaining or inventing a raw pool of stories, selecting being the act of filtering the ones that show your product/service in the best light, and shaping being the act of applying high-performing templates to your stories for maximum appeal);

• A list of the most effective templates for stories, including the Hero’s Journey (where a character falls from grace, proves themselves with a major challenge, and goes back to being in good conditions), the Dickens Pattern (where you illustrate two different, parallel futures which seem based on a person’s choice in the present), and the Origin Story (detailing an initial trauma or key event, and how that has shape someone over time, defining their identity and mission);

• The different “dilemmas” or spectrums when crafting stories (Having exaggerated or realistic characters, having one generic story or specialised ones for every person, using a real-world story or coming up with a fictional one, or positioning your product as addressing one need versus multiple ones);

• We’ll cover how the storytelling process intertwines with the sales process itself (telling quicker, “shallower” stories for prospects at the top of the funnel, and deeper, longer ones for prospects at the bottom of the funnel, and in different ways), as well as the process of curating a set of the top 3-5 stories in a “toolkit” to have at hand for all occasions;

• The major motifs and patterns that you can apply to any story to change the lessons and conclusions of it, including the 3 most frequent ones (family/children, self-improvement/self-transformation and nostalgia);

• Key persuasion and communication tools to improve your delivery of a story (including highlights/peaks, which create unique moments which are more frequently remembered by people, including details/specifics of thoughts, behavior and emotions to make the story more relatable and realistic, varying your pace/tonality of voice such as with pauses and crescendos, to create a more contrasting and engaging delivery, and using the person’s stereotypes/beliefs in the story, to better connect with them and persuade more);

• A list of 4 full run-throughs (full simulations of the full process, from sourcing stories to delivering them to a specific person), for 4 specific categories of products/services (a medical device, a Software-as-a-Service product, a coaching package and a financial product;

MY INVITATION TO YOU

Remember that you always have a 30-day money-back guarantee, so there is no risk for you.

Also, I suggest you make use of the free preview videos to make sure the course really is a fit. I don’t want you to waste your money.

If you think this course is a fit and can take your knowledge of how to sell with stories to the next level… it would be a pleasure to have you as a student.

See on the other side!

Rating Distribution

• 1 stars: 3 votes
• 2 stars: 6 votes
• 3 stars: 28 votes
• 4 stars: 61 votes
• 5 stars: 105 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!