Amazon FBA Private Label – The A-Z Guide to Get Started FAST

Course Curriculum

Chapter 1: Foundations of Selling on Amazon

Lecture 1: Introduction to the course

Lecture 2: Understanding the Amazon FBA business model

Lecture 3: The Goal of Amazon FBA

Lecture 4: Amazon is constantly evolving

Lecture 5: Opening an Amazon Seller Account

Lecture 6: Basic Walkthrough of Amazon Seller Central

Chapter 2: Intro to Product Research

Lecture 1: Intro to the product research module

Lecture 2: Figuring out your budget

Lecture 3: EXTRA: Tool to calculate your launch budget

Lecture 4: What to do if you don't have a big startup budget

Lecture 5: Software tools needed for product research

Lecture 6: Using the Helium10 Chrome plugin

Lecture 7: Ways to come up with product ideas & find the perfect product

Lecture 8: Products NOT to sell

Lecture 9: Keeping track of potential products using the Sourcing Log Template

Lecture 10: Deep dive on using Helium10 for product research

Lecture 11: Calculating Profit Margins

Lecture 12: Using other platforms to find trending products

Lecture 13: Building a competitive moat around your product to make it unique

Lecture 14: Using ChatGPT to help with product development

Chapter 3: Creating a World Class Brand

Lecture 1: Why branding is so important

Lecture 2: Using AI to come up with the perfect brand name

Lecture 3: Create a logo for cheap with this AI tool

Lecture 4: Applying for a Trademark

Lecture 5: Applying for Brand Registry on Amazon

Lecture 6: Creating your brand design

Chapter 4: Sourcing & Finding Trusted Suppliers

Lecture 1: Section intro and what to expect for sourcing

Lecture 2: Use this Sourcing Specification Template to make your life easy

Lecture 3: Finding reliable suppliers on Alibaba

Lecture 4: Using the RFQ feature on Alibaba

Lecture 5: Finding Private Label manufacturers in the USA

Lecture 6: Ordering product samples and assessing quality

Lecture 7: Negotiating pricing, MOQ, and lead time

Lecture 8: ALWAYS get a pre-shipment inspection!

Lecture 9: Helpful Tips and Mistakes to watch out for when sourcing

Lecture 10: HACK: Reverse engineer any product & brand's manufacturer in 60 seconds!

Chapter 5: Shipping your Product to Amazon (and never have to touch them yourself)

Lecture 1: Using a Freight Forwarder to ship your products into Amazon

Lecture 2: Air versus Ocean Freight

Lecture 3: Understanding the different shipping Terms

Lecture 4: Duty Rates and HTS codes

Lecture 5: GS1 UPC Barcodes and the Amazon FNSKU Barcode

Lecture 6: Creating a shipping plan in Seller Central

Lecture 7: Walkthrough of a completed shipping plan in Seller Central

Lecture 8: Explanation of different label types for Amazon FBA

Chapter 6: Creating a HIGH CONVERTING listing

Lecture 1: Introduction to listing Creation & Optimization

Lecture 2: The Listing Planner Template

Lecture 3: Competitor & Review research

Lecture 4: Keyword Research (find high search volume terms to rank for)

Lecture 5: Crafting Benefits & Features for your product

Lecture 6: Using ChatGPT to create your Final Listing Framework

Lecture 7: Using the Helium10 listing builder tool

Lecture 8: Step-by-step to create High Converting Images & A+ Content

Lecture 9: More best practices for Amazon image optimization

Lecture 10: Where to get your images made

Lecture 11: EXTRA: Massive bank of examples of the best images on Amazon for you to copy

Chapter 7: Mastering Amazon PPC Ads

Lecture 1: The goal of PPC on Amazon

Lecture 2: Understanding Amazon ad metrics and terms

Lecture 3: Different keyword Match types explained

Lecture 4: Creating an Auto campaign (Amazon does all the work for you!)

Lecture 5: Creating a manual keyword targeting campaign

Lecture 6: Product Targeting Campaign (steal sales from competitor listings)

Lecture 7: How to create & run Sponsored Brand Video Ads

Lecture 8: Optimizing & Managing PPC Campaigns

Lecture 9: Charge your ad costs to a credit card for Reward Points!

Lecture 10: Using PPC software (Scale Insights) to automatically optimize campaigns

Lecture 11: Scale Insights walkthrough

Chapter 8: Launching & Ranking Your Product

Lecture 1: The Launch process

Lecture 2: Walkthrough of listing a new product in Seller Central

Lecture 3: The Honeymoon period

Lecture 4: Launch strategy – It’s GO time!

Lecture 5: PPC launch strategy

Lecture 6: Get more people to your listing with a Clickable Coupon (how to create them)

Lecture 7: Sending outside traffic to your listing

Lecture 8: The importance of ranking on page 1

Lecture 9: HACK: How to rank any keyword on page 1

Chapter 9: How to Get and Manage Reviews

Lecture 1: The importance of customer reviews

Lecture 2: The difference between Reviews, Ratings, and Feedback

Lecture 3: Do’s and Don’ts of getting reviews

Lecture 4: Vine Reviewer Program (Get your first 30 reviews with this strategy!)

Lecture 5: Using Insert Cards to get endless reviews

Lecture 6: Request a Review button using Feedbackwhiz

Lecture 7: Addressing negative reviews and feedback

Chapter 10: Post Launch Strategy and Listing Management

Lecture 1: Section Intro – What to do after launch

Lecture 2: Tracking your organic keyword rank with Helium10

Lecture 3: Testing different price levels and strategies

Lecture 4: Coupons, Promotions, and Lightning Deals

Lecture 5: What to do if you are going to run out of stock

Lecture 6: Amazon will pay you for sending outside traffic (Brand Referral Bonus)

Lecture 7: How to track your numbers! Revenue, profit, conversion rate, etc

Lecture 8: Master Product Doc Template for organizing your products