Project Management in Marketing

Project Management in Marketing, available at $59.99, has an average rating of 4.6, with 17 lectures, 3 quizzes, based on 183 reviews, and has 522 subscribers.

You will learn about Use templates for different elements of a marketing campaign to maximize efficiency and effectiveness and to improve overall quality of work Identify how to leverage agile project management fundamentals on your team for flexibility and as a framework to support diverse marketing needs Describe ways to implement Service Level Agreements (SLA’s) to stay focused and on schedule throughout the chaos of each marketing campaign This course is ideal for individuals who are Current Marketers It is particularly useful for Current Marketers.

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Summary

Title: Project Management in Marketing

Price: $59.99

Average Rating: 4.6

Number of Lectures: 17

Number of Quizzes: 3

Number of Published Lectures: 17

Number of Published Quizzes: 3

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Use templates for different elements of a marketing campaign to maximize efficiency and effectiveness and to improve overall quality of work
Identify how to leverage agile project management fundamentals on your team for flexibility and as a framework to support diverse marketing needs
Describe ways to implement Service Level Agreements (SLA’s) to stay focused and on schedule throughout the chaos of each marketing campaign �

Who Should Attend

Current Marketers

Target Audiences

Current Marketers

This is an entry level course and an excellent place for a student, recent graduate or newbie marketer to start. Practice applying marketing concepts, discuss a variety of practical scenarios and download free worksheets and tools you can take with you to your first marketing gig. For example, what do you know about waterfall methodology, a Scrum, daily “stand-ups” and sprint planning? Have you ever created a backlog refinement? Are you familiar with how you can leverage project templates, SLA’s and agile fundamentals to get stuff done? All this and some fun, together with one of the biggest marketing geeks – who happens to be the Chief Strategy Officer for a successful marketing automation firm.

Course Curriculum

Lecture 1: THINGS TO KNOW BEFORE YOU START + RESOURCES

Chapter 1: INTRODUCTION

Lecture 1: Welcome!

Lecture 2: Why are you here?

Lecture 3: The Running List of Things Marketers Suck At

Lecture 4: What Modern Marketers Can Do About It

Lecture 5: Section 1 Recap

Chapter 2: BRINGING PROJECT MANAGEMENT TO THE MARKETING TEAM

Lecture 1: The Fundamentals of Agile Project Management

Lecture 2: Backlog Refinement Worksheet (Scrum Workflows)

Lecture 3: Scrum Roles Worksheet (Scrum Workflows)

Lecture 4: Sprint Plan Worksheet (Scrum Workflows)

Lecture 5: Campaign Request Worksheet (Scrum Workflows)

Lecture 6: Daily Scrum Meetings

Lecture 7: Crash Course on User Stories

Lecture 8: Bringing Agile PM to Your Team of Misfits

Lecture 9: 7 Steps to Defining Service Level Agreements (SLA's) for Your Organization

Lecture 10: SECTION 2: RECAP

Chapter 3: Wrap Up

Lecture 1: COURSE OUTRO

Instructors

Andrea Becker
Marketing Geek.

Rating Distribution

1 stars: 2 votes
2 stars: 3 votes
3 stars: 24 votes
4 stars: 75 votes
5 stars: 79 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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