Business Email Writing for Freelancers and Entrepreneurs

Course Curriculum

Chapter 1: Section 1: The essentials of why we write emails

Lecture 1: Introduction. The course agenda in 10 main points

Lecture 2: Lecture 2: Why business emails are so different from personal correspondence?

Lecture 3: Lecture 3: Professional emails have a stake. A key one! Change your perception!

Lecture 4: Lecture 4: Emails key functions and 6 capital reasons why they are here to stay

Chapter 2: Section 2: The email psychology

Lecture 1: Lecture 5: The tango between sender and receiver

Lecture 2: Lecture 6: Our daily email addictions, known and unknown, in facts and figures.

Lecture 3: Lecture 7:The most irritating types of e-mailers by the type of emails they send

Chapter 3: Section 3: Set correctly your identity and know to whom you talk!

Lecture 1: Lecture 8: 6 rules to make sure your professional identity to the recipient

Lecture 2: Lecture 9: Make sure you know to whom you are talking, to be effective

Lecture 3: Lecture 10: 4 capital questions and answers before writing anything!

Chapter 4: Section 4: The core of the business: how to write with impact

Lecture 1: Lecture 11: Flawless structure in 7 logic steps

Lecture 2: Lecture 12: The key principle in business writing as opposed to novel writing

Lecture 3: Lecture 13: Legibility and readability: the visual shape of the email matters

Lecture 4: Lecture 14: The Subject line – the “make it or break it” issue

Chapter 5: Section 5. The hot topic of what not to say in writing

Lecture 1: Lecture 15: Dealing with difficult or sensitive emails

Lecture 2: Lecture 16: Major don’ts that ruin reputations

Lecture 3: Lecture 17: The final Q&A – Course wrap up and transfer of knowledge into action

Lecture 4: Lecture 18: The last little secret