The Essential Guide to Entrepreneurship by Guy Kawasaki
The Essential Guide to Entrepreneurship by Guy Kawasaki, available at $79.99, has an average rating of 4.54, with 57 lectures, based on 5537 reviews, and has 30581 subscribers.
You will learn about An overview of the key aspects of entrepreneurship The most important do’s and dont’s of an entrepreneur Anecdotal advice based on real world examples The critique of a live pitch by an aspiring entrepreneur An FAQ section where Guy answers questions asked by his social media audience This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself This course is not for people who aren't looking to be decision makers in their company This course is ideal for individuals who are Budding entrepreneurs of all backgrounds and experience levels It is particularly useful for Budding entrepreneurs of all backgrounds and experience levels.
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Summary
Title: The Essential Guide to Entrepreneurship by Guy Kawasaki
Price: $79.99
Average Rating: 4.54
Number of Lectures: 57
Number of Published Lectures: 56
Number of Curriculum Items: 57
Number of Published Curriculum Objects: 56
Original Price: $84.99
Quality Status: approved
Status: Live
What You Will Learn
- An overview of the key aspects of entrepreneurship
- The most important do’s and dont’s of an entrepreneur
- Anecdotal advice based on real world examples
- The critique of a live pitch by an aspiring entrepreneur
- An FAQ section where Guy answers questions asked by his social media audience
- This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
- This course is not for people who aren't looking to be decision makers in their company
Who Should Attend
- Budding entrepreneurs of all backgrounds and experience levels
Target Audiences
- Budding entrepreneurs of all backgrounds and experience levels
The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you’re even remotely interested in becoming an entrepreneur or starting your own business, you can’t afford to miss out on Guy’s 30 years of hard-earned wisdom.
Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following
·Master the essential steps for creating your own company.
·View your startup through the eyes of marketing evangelist Guy Kawasaki.
·Improve the efficiency of your business plan by learning what steps to avoid.
·Experience a live pitch by an entrepreneur and hear uncensored feedback.
Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor
In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor.
Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.
Contents and Overview
Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.
·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business.
·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback.
·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?”
After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Launching
Lecture 1: Ask Simple Questions
Lecture 2: Ideas and Prototyping
Lecture 3: Making a mantra
Lecture 4: Exercise: What is your mantra?
Lecture 5: Business models
Lecture 6: Telling a story
Lecture 7: Positioning your product
Lecture 8: Exercise: Craft your positioning
Lecture 9: Adoption vs. scaling
Lecture 10: Crossing the chasm
Lecture 11: Incubation
Lecture 12: Common mistakes Entrepreneurs make
Lecture 13: How to forecast
Lecture 14: Conclusion
Lecture 15: Supplementary material
Chapter 3: Pitching
Lecture 1: The why and how of a pitch
Lecture 2: Exercise: What does your startup do?
Lecture 3: Basics of a pitch
Lecture 4: Exercise: Do the math
Lecture 5: My ideal pitch
Lecture 6: Exercise: Videotape yourself
Lecture 7: Things that can go wrong
Lecture 8: Things to avoid doing in a pitch
Lecture 9: Feedback on a live pitch
Lecture 10: Supplemental material
Chapter 4: Fundraising
Lecture 1: Types of funding
Lecture 2: Finding investors
Lecture 3: Rounds of financing
Lecture 4: Emailing investors
Lecture 5: Supplemental material
Chapter 5: Building a team
Lecture 1: Good tactics for building a team
Lecture 2: What to look for in a team
Lecture 3: How do you ensure there is a good fit?
Lecture 4: Checking for references
Lecture 5: Getting candidates to join
Lecture 6: Supplementary material
Chapter 6: Social Media
Lecture 1: Planning your Social Media Strategy
Lecture 2: Deciding which Platforms to Use
Lecture 3: Creating your Company Profile Page
Lecture 4: Getting your First Followers
Lecture 5: Repeating your Tweets & Posts
Lecture 6: Using images in your Posts
Lecture 7: Responding to Comments
Lecture 8: Apple, Airbnb, Virgin America, Uber and Guy's Profile Pages
Lecture 9: Supplementary Materials
Chapter 7: Evangelizing
Lecture 1: Introduction to evangelism
Lecture 2: Building a human brand
Lecture 3: The 2 keys to shmoozing
Lecture 4: Making customers your evangelists
Lecture 5: Building communities around your product
Lecture 6: Supplementary Materials
Chapter 8: Conclusion
Lecture 1: FAQ
Lecture 2: The Art of the Start Book
Lecture 3: Art of the Start 2.0 link
Lecture 4: Change the World
Instructors
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Guy Kawasaki
Chief Evangelist of Canva
Rating Distribution
- 1 stars: 29 votes
- 2 stars: 72 votes
- 3 stars: 442 votes
- 4 stars: 1620 votes
- 5 stars: 3374 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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