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Digital Marketing For Non-Profits & Charities

Marketing

Rating4.5
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Digital Marketing For Non-Profits & Charities, available at $84.99, has an average rating of 4.45, with 39 lectures, based on 494 reviews, and has 1966 subscribers.

You will learn about Get the balance right! Learn to prioritize all the digital opportunities available to you Be smart with your emails – learn how to grow your list and keep supporters engaged Have a website that works: get your content right and drive people to take action Learn how to collect more donations online Use Google Grants and AdWords to drive more traffic to your website Get SEO working for you – move up the search rankings today Create a social media strategy: Facebook, LinkedIn, Twitter, Tumblr and more Use Facebook's new built-in fundraising tools Run cross channel campaigns: Integrate your digital and non-digital strategy Get LOADS of free templates and resources for your digital planning This course is ideal for individuals who are Anyone who wants to get started with digital marketing or Organizations that want to review and improve their current digital strategy and digital marketing activity or Organizations that would like to set smarter priorities for digital marketing It is particularly useful for Anyone who wants to get started with digital marketing or Organizations that want to review and improve their current digital strategy and digital marketing activity or Organizations that would like to set smarter priorities for digital marketing.

Enroll now: Digital Marketing For Non-Profits & Charities

Summary

Title: Digital Marketing For Non-Profits & Charities

Price: $84.99

Average Rating: 4.45

Number of Lectures: 39

Number of Published Lectures: 39

Number of Curriculum Items: 39

Number of Published Curriculum Objects: 39

Original Price: €54.99

Quality Status: approved

Status: Live

What You Will Learn

  • Get the balance right! Learn to prioritize all the digital opportunities available to you
  • Be smart with your emails – learn how to grow your list and keep supporters engaged
  • Have a website that works: get your content right and drive people to take action
  • Learn how to collect more donations online
  • Use Google Grants and AdWords to drive more traffic to your website
  • Get SEO working for you – move up the search rankings today
  • Create a social media strategy: Facebook, LinkedIn, Twitter, Tumblr and more
  • Use Facebook's new built-in fundraising tools
  • Run cross channel campaigns: Integrate your digital and non-digital strategy
  • Get LOADS of free templates and resources for your digital planning

Who Should Attend

  • Anyone who wants to get started with digital marketing
  • Organizations that want to review and improve their current digital strategy and digital marketing activity
  • Organizations that would like to set smarter priorities for digital marketing

Target Audiences

  • Anyone who wants to get started with digital marketing
  • Organizations that want to review and improve their current digital strategy and digital marketing activity
  • Organizations that would like to set smarter priorities for digital marketing

These days, Digital Marketing is an essential part of any public-facing non-profit or charity. But if it’s not done right it can feel like a bottomless pit, draining your time and resources with little or no reward.

So where do you start?

In this course we take you through all things digital marketing. We show you where to start and how to build your digital marketing strategy with your limited resources. We will go through the priorities of digital marketing, and show you how different channels can be used to attract and engage supporters, recruit and retain donors, and drive online actions, as well as to communicate effectively with volunteers and other stakeholders.

We’ll talk about:

  • Email marketing
  • Social media marketing, including Facebook Marketing, Facebook Ads, Facebook Donations and Facebook Fundraising.
  • Other social media marketing, including Twitter, Instagram marketing, PPC advertising, and more.
  • Google Analytics and Google Adwords, including how to get started with and make the most of your Google Grant.

And more!

Plus…this course has SO MANY FREE RESOURCES AND TEMPLATES FOR YOU. You don’t need to go anywhere else. This course provides dozens of templates and resources all in one place to save you from having to search the internet or create stuff from scratch. It’s all included as part of the course price, and everything that’s added in the future is yours forever as part of the one-time registration fee (with a 30-day money back guarantee).

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: The Digital Marketing Staircase

Chapter 2: Getting Started With Digital

Lecture 1: What Are Your Goals and Priorities?

Lecture 2: You Don't Have To Do Everything!

Lecture 3: Don't Get Dazzled By The Next Big Thing In Tech!

Lecture 4: Digital Means Constant Learning

Lecture 5: Spread The Digital Knowledge – Best Practice

Chapter 3: Email Marketing

Lecture 1: An Overview of Email Marketing

Lecture 2: Growing Your Email Subscriber List

Lecture 3: Segmentation: Treating Your Supporters Like Individuals

Lecture 4: Getting Started With Email – The First Steps

Chapter 4: Your Website

Lecture 1: Why Is Your Website So Important?

Lecture 2: Making Your Website Content Accessible

Lecture 3: Taking Donations Online

Lecture 4: Community Fundraising Platforms

Chapter 5: Google Grants: Free Ads to Drive Traffic To Your Website

Lecture 1: What Is The Google Ad Grant? What Are AdWords?

Lecture 2: Google Grants – The First Steps

Chapter 6: Search Engine Optimization (SEO) and Content

Lecture 1: Creating Good Content

Lecture 2: Search Engine Optimization (SEO)

Lecture 3: SEO – The First Steps

Chapter 7: Social Media

Lecture 1: Getting Started With Social Media – The First Steps

Lecture 2: Facebook

Lecture 3: Facebook's Fundraising Platform

Lecture 4: Twitter

Lecture 5: LinkedIn

Lecture 6: TikTok

Lecture 7: Instagram

Lecture 8: Tumblr

Lecture 9: The Rest – Pinterest, WhatsApp, Snapchat, Periscope, etc.

Lecture 10: Paid Social Advertising vs. Organic

Lecture 11: Facebook : a deep dive into Ads versus Organic

Lecture 12: Facebook Ads – 8 Things to Understand and Test

Lecture 13: Managing Your Time On Social Media

Lecture 14: Your Personal Online Presence

Chapter 8: Cross Channel Campaigns

Lecture 1: Cross Channel Campaigns

Lecture 2: Crowdfunding: Kickstarter, GoFundMe and More

Lecture 3: Your Supporting Work

Chapter 9: Next Steps & Conclusion

Lecture 1: Free Template Reminder: The Great Stuff You Get With This Course

Lecture 2: Bonus Lecture: Next Steps

Instructors

Rating Distribution

  • 1 stars: 3 votes
  • 2 stars: 12 votes
  • 3 stars: 63 votes
  • 4 stars: 216 votes
  • 5 stars: 200 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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