Key Account Management – The Masterclass

Key Account Management – The Masterclass, available at $59.99, has an average rating of 4.56, with 17 lectures, 13 quizzes, based on 119 reviews, and has 505 subscribers.

You will learn about How to Analyse and Select Key Accounts Learn some tools and processes for executing a successful Key Account Strategy Understand the true meaning of value How to develop strategies and tactics to suit each type of account Learn how to create compelling value propositions for each account type Learn Consultative Selling Skills Learn how to create Customer Personas Learn how to map and manage the Customer Journey Learn how to create compelling Value Propositions Learn how to use and apply the Science of Persuasion Learn how Behavioural Economics affects the purchase decision. This course is ideal for individuals who are Key Account Managers or Sales Professionals or Business Development Executives or Brand and Marketing Executives It is particularly useful for Key Account Managers or Sales Professionals or Business Development Executives or Brand and Marketing Executives.

Enroll now: Key Account Management – The Masterclass

Summary

Title: Key Account Management – The Masterclass

Price: $59.99

Average Rating: 4.56

Number of Lectures: 17

Number of Quizzes: 13

Number of Published Lectures: 16

Number of Published Quizzes: 13

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 29

Original Price: £19.99

Quality Status: approved

Status: Live

What You Will Learn

How to Analyse and Select Key Accounts
Learn some tools and processes for executing a successful Key Account Strategy
Understand the true meaning of value
How to develop strategies and tactics to suit each type of account
Learn how to create compelling value propositions for each account type
Learn Consultative Selling Skills
Learn how to create Customer Personas
Learn how to map and manage the Customer Journey
Learn how to create compelling Value Propositions
Learn how to use and apply the Science of Persuasion
Learn how Behavioural Economics affects the purchase decision.

Who Should Attend

Key Account Managers
Sales Professionals
Business Development Executives
Brand and Marketing Executives

Target Audiences

Key Account Managers
Sales Professionals
Business Development Executives
Brand and Marketing Executives

Unlock the Secrets of Key Account Management – The Masterclass

Welcome to Your Next Level in Professional Growth

Attention: Marketing Professionals, Small Business Owners, and Forward-Thinking Entrepreneurs

Are you striving to transform your approach to key account management? Do you aim to not just meet, but exceed your key accounts’ expectations, forging long-lasting, profitable relationships? If your goal is to elevate your career or business by mastering the art of key account management, then “Key Account Management – The Masterclass” on Udemy is designed just for you.

Tailored for Your Ambition

Our comprehensive course is meticulously crafted for professionals eager to deepen their understanding and enhance their skills in managing key accounts. Whether you’re a seasoned marketing professional, a small business owner seeking to secure your most valuable clients, or an entrepreneur ready to take your startup to new heights, this masterclass covers it all:

– Strategic Account Planning: Learn how to identify key accounts and develop strategies that cater to their unique needs and potential for growth.

– Relationship Building: Discover techniques to build and maintain strong relationships with key stakeholders, turning clients into partners.

– Negotiation and Persuasion: Master the art of negotiation to ensure mutually beneficial outcomes while keeping your key accounts satisfied and engaged.

– Leveraging Data for Decision Making: Utilize data analytics to understand your key accounts deeply, enabling personalized strategies and proactive management.

With “Key Account Management – The Masterclass,” you gain access to a wealth of knowledge, real-world case studies, interactive exercises, and downloadable resources, all aimed at boosting your confidence and competence in key account management.

Transform Your Career and Business

Imagine being the go-to expert in your company or industry for key account management. Picture the impact on your career or business as you:

– Secure and Grow Your Key Accounts: Increase the lifetime value of your clients, contributing directly to your business’s bottom line.

– Build Unbreakable Bonds: Create lasting relationships that turn clients into advocates for your brand.

– Stand Out from the Competition: Differentiate yourself with superior key account management skills that deliver results.

Special Offer Just for You

Enroll now and take advantage of our limited-time offer, get the course at the discount price of GBP 14.99 and dive deeper into the strategies and techniques that will set you apart in key account management.

Your Path to Mastery Begins Now

Don’t let this opportunity pass you by. Whether you’re looking to advance in your current role, elevate your business, or pivot your career towards a more strategic and rewarding direction, “Key Account Management – The Masterclass” is your key to unlocking success.

Enroll Today and Transform Your Approach to Key Account Management

Let’s embark on this journey to excellence in key account management together. Your future as a key account management pro awaits!

Course Curriculum

Chapter 1: Introduction to KAM

Lecture 1: Introduction to Key Account Management

Chapter 2: Implementing your KAM Strategy

Lecture 1: Implementing your KAM Strategy

Chapter 3: Lecture 5: Competencies of Key Account Managers

Lecture 1: Selecting your Key Accounts

Lecture 2: Why do Key Account Management?

Lecture 3: Key Account Manager Skills and Competencies

Chapter 4: Communication & Persuasion Skills for Key Accounts

Lecture 1: The Science of Persuasion

Chapter 5: Fundamental Selling Skills

Lecture 1: Fundamental Selling Skills Workshop

Lecture 2: Consultative Selling Skills

Lecture 3: Advancing the Sale and Needs-Payoff

Chapter 6: Opening and Concluding Sales Calls

Lecture 1: Effective Beginnings and Endings

Chapter 7: Account Classification and Market Segmentation

Lecture 1: Effective Market Segmentation

Chapter 8: Understanding Customer Drivers and Creating Value

Lecture 1: Understanding Customer Drivers and Value Creation

Chapter 9: Building Compelling Value Propositions

Lecture 1: Value Capture – Building Compelling Value Propositions

Chapter 10: Understand what Drives the Customer

Lecture 1: Inside the Customer's Mind – Understanding the customer

Chapter 11: The Science of Persuasion

Chapter 12: Online Marketing for KAM

Lecture 1: Key Account Management in the online world

Chapter 13: Course Summary

Lecture 1: Summary and Course Recap

Instructors

Fred Mills
Consultant and Trainer

Rating Distribution

1 stars: 0 votes
2 stars: 5 votes
3 stars: 19 votes
4 stars: 44 votes
5 stars: 51 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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