Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips
Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips, available at $94.99, has an average rating of 4.64, with 106 lectures, 5 quizzes, based on 294 reviews, and has 1722 subscribers.
You will learn about Learn how to write the most-common B2B content-writing assignments that you will be asked to write as a content writer. Learn how to craft content that attracts readers, educates buyers, and engages customers. Learn from dozens of examples of real-world content-writing assignments. Look over my shoulder as I write blog posts, video scripts, social media posts and more. Learn what today's B2B buyers want, what works with this unique audience, and how to craft content that generates results. This course is ideal for individuals who are B2B content writers who need to master the top most-common content writing assignments. or B2B copywriters who occasionally (or often) have to write content instead of copy. It is particularly useful for B2B content writers who need to master the top most-common content writing assignments. or B2B copywriters who occasionally (or often) have to write content instead of copy.
Enroll now: Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips
Summary
Title: Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips
Price: $94.99
Average Rating: 4.64
Number of Lectures: 106
Number of Quizzes: 5
Number of Published Lectures: 106
Number of Published Quizzes: 5
Number of Curriculum Items: 115
Number of Published Curriculum Objects: 115
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn how to write the most-common B2B content-writing assignments that you will be asked to write as a content writer.
- Learn how to craft content that attracts readers, educates buyers, and engages customers.
- Learn from dozens of examples of real-world content-writing assignments.
- Look over my shoulder as I write blog posts, video scripts, social media posts and more.
- Learn what today's B2B buyers want, what works with this unique audience, and how to craft content that generates results.
Who Should Attend
- B2B content writers who need to master the top most-common content writing assignments.
- B2B copywriters who occasionally (or often) have to write content instead of copy.
Target Audiences
- B2B content writers who need to master the top most-common content writing assignments.
- B2B copywriters who occasionally (or often) have to write content instead of copy.
If you want to master the art of content writing, you should take this course—for six reasons.
Number one. This isn’t a course. It’s a masterclass. This isn’t one of those courses that some guy put together in his basement in a morning. This is a masterclass, taught by a master content writer. It features more than eight hours of content, all designed to make you a better, more-effective content writer.
Number two. This masterclass is practical.Enough with the theory, already. You aren’t here to learn concepts and principles. You are here to learn how to craft content that attracts readers, educates buyers, and engages customers. You are here for practical tactics, tips, and tricks. This masterclass delivers. I show you dozens of examples of real-world content-writing assignments. You look over my shoulder as I write blog posts, video scripts, social media posts and more.
Number three. You aren’t taking this masterclass for the good of your health. You want to master skills that make you more valuable as a content writer. That’s why I teach you how to write only the top assignments. Go only, research the most common, the most popular, the most effective types of content around today, and you’ll discover that these are the only types of content that I teach you to write. I’m talking blog posts, whitepapers, case studies, video scripts, eBooks, social media posts, and more.
The fourth reason you should take this masterclass is me, if I may say so. I’m Alan Sharpe, B2B content writer and copywriter. I wrote my first piece of content way back in 1988, before the internet, and before content marketing, were even a thing. In the last three decades I have transitioned from offline to online, from print to digital, and from copy to content. Today, I spend my days crafting B2B content for global brands. I know what they want, what works with today’s B2B buyers, and how to craft content that generates results. I teach you all that I know in this masterclass.
Number five. Let’s talk about the boredom factor of plenty of online courses. You know the ones I mean. All you get is slide after slide of a PowerPoint presentation, narrated by some disembodied voice, an instructor who talks in a monotone, and does nothing more than read the slides on your screen word for word, or rambles on and on with no clear lesson plan. Deadly! Enough with death by PowerPoint! In this masterclass, you get me, live and in person, talking with you, looking you in the eye, teaching you, encouraging you, communicating with you, and giving you examples of everything I teach.
Number six, and your final reason, coaching. This masterclass includes coaching, free of charge. I give you multiple content-writing assignments to complete, then I give you my constructive feedback. I read your assignments, I tell you what works, I tell you what doesn’t. I tell you what you must do to improve your content-writing skills. This coaching alone is worth the price of admission. I mark roughly 20 assignments a day. That’s 140 assignments a week, 600 a month, more than 7,000 a year. That’s how popular I am as a content-writing coach. If you need coaching, this content-writing masterclass is for you.
OK, that’s six solid reasons for taking this content-writing masterclass right now. If you need a few more, be my guest. Read the detailed class description below. Read the reviews from my many satisfied students. Watch the many free lesson previews. Then enroll now.
Course Curriculum
Chapter 1: Eight Essentials of B2B Content Writing
Lecture 1: About this Module
Lecture 2: Understand Content Writing
Lecture 3: Know Your Goals
Lecture 4: Write for a Buyer Persona
Lecture 5: Write for a Stage in the Buyer Journey
Lecture 6: Target a Keyword
Lecture 7: Write for the Layout
Lecture 8: Optimize for Search
Lecture 9: Tell Your Reader Where to Go
Chapter 2: A Word About ChatGPT and Other AI Text Content Generation Tools
Lecture 1: Content Writing with ChatGPT
Lecture 2: Mistakes to Avoid when Using ChatGPT
Lecture 3: Don't Let ChatGPT Use “Can” or “Will” in Your Content
Chapter 3: Write a B2B Blog Post
Lecture 1: About this Module
Lecture 2: Discover Five Essentials
Lecture 3: Interview Your Subject Matter Expert
Lecture 4: 10 Secrets to a Successful SME Interview
Lecture 5: Craft Your Opening
Lecture 6: Pick Your Format
Lecture 7: Establish Your Context
Lecture 8: Write the Body
Lecture 9: Write Your Conclusion & CTA
Lecture 10: Finalize Your Title
Lecture 11: Use ChatGPT to Generate Some Post Title Ideas
Lecture 12: Create a Blog Post Outline Using ChatGPT (AI Text Content Generation)
Lecture 13: Optimize Your Post for Search
Lecture 14: Craft a Post Meta Description with Help from ChatGPT AI Text Content Generation
Lecture 15: Module Transcript
Lecture 16: Transcript of Interview with SME
Lecture 17: Blog Post Used in this Module
Chapter 4: Write a B2B Case Study
Lecture 1: About this Module
Lecture 2: Understand the The Who, What, Why, Where, When & How of Case Studies
Lecture 3: Anatomy of a Case Study
Lecture 4: Pick the Best Customer
Lecture 5: Prepare for Your Customer Interview
Lecture 6: Ask about the Company
Lecture 7: Ask about the Situation
Lecture 8: Ask about the Solution
Lecture 9: Ask About the Results
Lecture 10: Turn Your Transcript Into an Outline
Lecture 11: Write About the Company
Lecture 12: Write About the Situation
Lecture 13: Write About the Solution
Lecture 14: Write About the Results
Lecture 15: Write the Extras
Lecture 16: Write the Title
Lecture 17: Use ChatGPT to Summarize Your Case Study with AI Text Content Generation
Lecture 18: Transcript of Each Lesson
Lecture 19: Questions to Ask Your Customer During the Case Study Interview
Lecture 20: Sample Case Study 1
Lecture 21: Sample Case Study 2
Lecture 22: Sample Case Study 3
Chapter 5: Write a B2B White Paper
Lecture 1: About this Module
Lecture 2: Introduction to marketing white papers
Lecture 3: Anatomy of a white paper
Lecture 4: Pick your topic
Lecture 5: Generate White Paper Topic Ideas with ChatGPT (AI Text Content Generation)
Lecture 6: Outline your white paper
Lecture 7: Use ChatGPT to Outline Your White Paper Using AI Text Content Generation
Lecture 8: Give your white paper a strong title
Lecture 9: Research your topic
Lecture 10: Write a compelling introduction
Lecture 11: Give your white paper context
Lecture 12: Describe your solution
Lecture 13: End with a call to action
Lecture 14: Write like a designer
Lecture 15: Five mistakes to avoid
Lecture 16: Module transcript
Chapter 6: Write a B2B Video Script
Lecture 1: About this Module
Lecture 2: Anatomy of a Video Script
Lecture 3: Video Production Terminology You Must Understand
Lecture 4: Eight Things You Must Discover Before You Start
Lecture 5: Take a Live, Guided Tour of the Product Your Script Is About
Lecture 6: Turn Your Transcript Into an Outline
Lecture 7: Write Your Intro
Lecture 8: Never Describe What Viewers Can Already See
Lecture 9: Always Describe What Viewers Can't Grasp from Your Visuals Alone
Lecture 10: Write Enough Words for Each Segment
Lecture 11: Write for the Ear
Lecture 12: Write to Match the Cadence of Your Visuals
Lecture 13: Write Your Outro
Lecture 14: Tell a Story
Lecture 15: Use ChatGPT to Add Visuals to Your Audio Script with AI Text Content Generation
Lecture 16: Transcript of the Lessons
Lecture 17: Final Script Used in this Course
Lecture 18: Rendered Video of the Script Used in this Course
Instructors
-
Alan Sharpe
Fortune 500 Copywriter & Coach Since 1989
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 2 votes
- 3 stars: 22 votes
- 4 stars: 97 votes
- 5 stars: 172 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- Top 10 Video Editing Courses to Learn in November 2024
- Top 10 Music Production Courses to Learn in November 2024
- Top 10 Animation Courses to Learn in November 2024
- Top 10 Digital Illustration Courses to Learn in November 2024
- Top 10 Renewable Energy Courses to Learn in November 2024
- Top 10 Sustainable Living Courses to Learn in November 2024
- Top 10 Ethical AI Courses to Learn in November 2024
- Top 10 Cybersecurity Fundamentals Courses to Learn in November 2024
- Top 10 Smart Home Technology Courses to Learn in November 2024
- Top 10 Holistic Health Courses to Learn in November 2024
- Top 10 Nutrition And Diet Planning Courses to Learn in November 2024
- Top 10 Yoga Instruction Courses to Learn in November 2024
- Top 10 Stress Management Courses to Learn in November 2024
- Top 10 Mindfulness Meditation Courses to Learn in November 2024
- Top 10 Life Coaching Courses to Learn in November 2024
- Top 10 Career Development Courses to Learn in November 2024
- Top 10 Relationship Building Courses to Learn in November 2024
- Top 10 Parenting Skills Courses to Learn in November 2024
- Top 10 Home Improvement Courses to Learn in November 2024
- Top 10 Gardening Courses to Learn in November 2024