Go To Market Strategy

Go To Market Strategy, available at $84.99, with 16 lectures.

You will learn about Understand what a Go To Market (GTM) Strategy is and why it's important Learn how to create a GTM Strategy for your business/ startup: a step by step guide Create an Ideal Customer Profile (ICP) for your business and get set up for positioning in the market Develop a Marketing Plan based on your ICP Set yourself up for the success of your business/ startup; or organization in the market This course is ideal for individuals who are Small Business Owners/ Startup Founders keen on penetrating (or diversifying) the market successfully or Business Marketing Trainers or Business Development Trainers or Beginner and Intermediate Marketers It is particularly useful for Small Business Owners/ Startup Founders keen on penetrating (or diversifying) the market successfully or Business Marketing Trainers or Business Development Trainers or Beginner and Intermediate Marketers.

Enroll now: Go To Market Strategy

Summary

Title: Go To Market Strategy

Price: $84.99

Number of Lectures: 16

Number of Published Lectures: 16

Number of Curriculum Items: 16

Number of Published Curriculum Objects: 16

Original Price: $54.99

Quality Status: approved

Status: Live

What You Will Learn

Understand what a Go To Market (GTM) Strategy is and why it's important
Learn how to create a GTM Strategy for your business/ startup: a step by step guide
Create an Ideal Customer Profile (ICP) for your business and get set up for positioning in the market
Develop a Marketing Plan based on your ICP
Set yourself up for the success of your business/ startup; or organization in the market

Who Should Attend

Small Business Owners/ Startup Founders keen on penetrating (or diversifying) the market successfully
Business Marketing Trainers
Business Development Trainers
Beginner and Intermediate Marketers

Target Audiences

Small Business Owners/ Startup Founders keen on penetrating (or diversifying) the market successfully
Business Marketing Trainers
Business Development Trainers
Beginner and Intermediate Marketers

Did you know that it’s possible to have the right/ quality product or service but not succeed in the market?

This is because success in the market is not just about having a quality product/ service but understanding the market, getting your customers right and understanding how best to sell to them; to reach them. That’s what Go To Market Strategy is all about.

This course is designed to help entrepreneurs successfully launch their products/ services into the market; or diversify the same by equipping them with the knowledge and perspective needed to understand the market, create ideal customer profiles for their products/ services and develop; as well as execute strategic marketing plans to succeed in the market.

Through this course, trainees will:
– Understand what Go To Market (GTM) Strategy is and its importance

– Learn how to and create their own GTM Strategy; through a step by step guide

– Understand how to create Ideal Customer Profiles and Positioning statements for their business/ startup in order to target the right customers.

– Learn about Marketing Strategies and Planning

– Create a Market Plan and Strategy for their business/ startup; and gain knowledge on how to continually apply the right strategies depending on the market trends – and customers evolution.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome

Lecture 2: Course Overview

Chapter 2: Getting Started

Lecture 1: What is a Go To Market (GTM) Strategy?

Lecture 2: Why you need a GTM Strategy

Lecture 3: Summary

Chapter 3: Developing a Go To Market Strategy

Lecture 1: What a Go To Market Strategy Entails

Lecture 2: Guiding Questions Part 1

Lecture 3: The Golden Circle in Relation to GTM Strategy/ Marketing

Chapter 4: Customer Profiling

Lecture 1: Introduction to Ideal Customer Profiling

Lecture 2: What makes an Ideal Customer Profile (ICP)

Lecture 3: ICP Example

Chapter 5: Developing a Go To Market Strategy

Lecture 1: Guiding Questions: Part 2

Chapter 6: Marketing Plan

Lecture 1: Marketing Plan Explained

Lecture 2: Develop Your Marketing Plan

Chapter 7: Course Summary

Lecture 1: Summary

Chapter 8: Conclusion

Lecture 1: Goodbye and All the Best

Instructors

Wanjiru Kaburu
I Influence Action for Transformation

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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