Digital Marketing Advertising: Facebook, LinkedIn & more!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Facebook Ads

Lecture 1: Why Facebook Ads?

Lecture 2: Overview of the Business Manager

Lecture 3: Verify domain (using WordPress as an example)

Lecture 4: Create an advertising account

Lecture 5: Create & customize a Facebook Page

Lecture 6: Business Manager to Meta Business Suite

Lecture 7: Set up Ads Manager

Lecture 8: Facebook Ads account hierarchy

Lecture 9: Different campaign goals at a glance

Lecture 10: Campaign settings

Lecture 11: Conversion & Performance goal

Lecture 12: Dynamic creative

Lecture 13: Budget and schedule

Lecture 14: Target group definition (estimated results per day)

Lecture 15: Target audience – Location, Age, Gender

Lecture 16: Target audience – Interests, Behavior, Languages

Lecture 17: Select placements

Lecture 18: Ad setup

Lecture 19: Ad creative

Lecture 20: Destination-Link

Lecture 21: Languages & Tracking

Lecture 22: The carousel

Chapter 3: LinkedIn Ads

Lecture 1: Create LinkedIn Ads Manager account

Lecture 2: Structure of the Ads Manager

Lecture 3: Campaign goals

Lecture 4: Start a first campaign

Lecture 5: Audience – where is your target audience?

Lecture 6: Audience – who is your target audience?

Lecture 7: Ad format

Lecture 8: Choose placement

Lecture 9: Budget & schedule

Lecture 10: Bidding

Lecture 11: The Ad level – Ad Creative

Lecture 12: Video view-Ads

Lecture 13: Lead generation-Ads

Lecture 14: Choose premade LinkedIn templates

Lecture 15: Matched audiences

Lecture 16: Conversion tracking

Lecture 17: LinkedIn Insight tag

Lecture 18: What is Splittesting and how does it work?

Chapter 4: TikTok Ads

Lecture 1: Create TikTok Ads Manager account

Lecture 2: Structure of the Ads Manager

Lecture 3: Campaign goals

Lecture 4: Start a first campaign

Lecture 5: Choose placement

Lecture 6: Categorize advertising

Lecture 7: Set targeting 1/2

Lecture 8: Set targeting 2/2

Lecture 9: Budget and schedule

Lecture 10: Bid settings

Lecture 11: The Ad level – Ad Creative

Lecture 12: Video Editor

Lecture 13: Interactive Add-Ons

Lecture 14: Destination page

Lecture 15: Check & let’s go

Lecture 16: Create TikTok Ad Video with Canva

Lecture 17: Create Brand Awareness Ad

Lecture 18: Create Video Ad

Lecture 19: Lead generation create ad

Lecture 20: Create display with the "simple mode”

Lecture 21: TikTok Pixel

Lecture 22: How does Splittesting work?

Lecture 23: Create Custom Audience

Lecture 24: Create Lookalike Audience

Lecture 25: Video Templates

Lecture 26: Smart video

Chapter 5: Pinterest Ads

Lecture 1: What are Pinterest Ads?

Lecture 2: How to run Ads on Pinterest?

Lecture 3: Structure of the Ads Manager

Lecture 4: Campaign goals

Lecture 5: Start a first campaign

Lecture 6: Set targeting 1/2

Lecture 7: Set targeting 2/2

Lecture 8: Budget and Optimization

Lecture 9: The Ads Level – Ad Creative

Lecture 10: Create Pin Carousel Ad with Canva

Lecture 11: Create Video Ad with Canva

Lecture 12: Create Brand Awareness Ad

Lecture 13: Create Video Ad

Lecture 14: The fastway – How to use the "simple mode”

Lecture 15: What is Splittesting?

Lecture 16: Create an Audience

Lecture 17: Pinterest Conversion Tracking

Chapter 6: Paid Ads with ChatGPT: Create and optimize Ads for Facebook & more

Lecture 1: Creating the targets with ChatGPT (creating a persona)

Lecture 2: Problems and wishes based on the target group with ChatGPT

Lecture 3: The Ads Headline with ChatGPT

Lecture 4: The Ads Copy/ body text with ChatGPT

Lecture 5: The Call-To-Action in the Ads with ChatGPT

Lecture 6: Translations of texts and headlines – not as easy as it sounds

Chapter 7: Digital Marketing KPI's for your Ads success

Lecture 1: Return On Investment (ROI)

Lecture 2: Conversion-Rate (CR)

Lecture 3: Cost per Action (CPA)