Master Google Ads (Search Ads, AdWords) in 2024

Course Curriculum

Chapter 1: Search Ad Basics

Lecture 1: Online Advertising Fundamentals

Lecture 2: Create our First Campaign – Basics – I

Lecture 3: Create our First Campaign – Bidding – II

Lecture 4: Create our First Campaign – Campaign Settings – III

Lecture 5: Create our First Campaign – Keywords – IV

Lecture 6: Create our First Campaign – Ads – V

Lecture 7: 1.7. Create our First Campaign – Budget – VI

Lecture 8: Beyond Creating a Basic Campaign

Chapter 2: Campaign in Details

Lecture 1: Why Campaigns in Google Ads

Lecture 2: Structuring Campaigns

Lecture 3: Case Study on Structuring Campaigns

Chapter 3: Keyword in Details

Lecture 1: What Are Keywords

Lecture 2: Keyword Match Types

Lecture 3: Keywords Report in Google Ads

Lecture 4: Negative Keywords and How to Use Them

Lecture 5: Search Term Report and its Uses

Lecture 6: Identify Keywords Relevant to your Business

Lecture 7: Analyzing Keyword Ideas in Keyword Planner

Lecture 8: Shortlist Suitable Keywords

Lecture 9: Estimating Budget from Keyword List

Lecture 10: Structuring Campaigns with Keyword List Bucketing

Lecture 11: Keyword Planner for Non-Paying Accounts

Lecture 12: Other Keyword Search Tools

Chapter 4: Text Ads in Details

Lecture 1: Ad Section Overview in Google Ads

Lecture 2: How to Write Better Ads – I

Lecture 3: How to Write Better Ads – II

Lecture 4: Constructing an Ad and Studying the Constraints

Lecture 5: Sitelink and Image Assets

Lecture 6: Structured Snippets and Callout Assets

Lecture 7: Assets – Call, App, Price, Promotion

Lecture 8: Lead Forms Asset

Lecture 9: Case Study on Ad Text – I

Lecture 10: Case Study on Ads – II

Chapter 5: Data Analysis – Search Ads

Lecture 1: The Trinity – Impressions, Clicks, Conversions

Lecture 2: Ratios – Impressions, Clicks, Conversions

Lecture 3: Basics of Cost Metrics

Lecture 4: Competitive Metrics

Lecture 5: What is Ad Rank and Ad Quality

Lecture 6: Parameters that Control Ad Rank

Lecture 7: The Impact of Ad Quality on your Campaigns

Lecture 8: Ad Rank Thresholds and Others

Lecture 9: Troubleshooting Ad Campaigns Like a Pro – I

Lecture 10: Troubleshooting Ad Campaigns like a Pro – II

Lecture 11: Data Analysis – Search Term Report

Lecture 12: Data Analysis Example – Location Report

Lecture 13: Analyze Real-World Campaign and Keyword Data

Chapter 6: Landing Page in Details

Lecture 1: Landing Pages – An Introduction

Lecture 2: What Makes a Good Landing Page

Lecture 3: Landing Page Load Time

Lecture 4: Heatmap Insights on your Landing Page

Lecture 5: Landing Page Heatmap Analysis

Lecture 6: How to Install Heatmap Tools

Lecture 7: Application of Google Analytics 4 on Landing Pages

Lecture 8: Landing Page Funnel Analysis

Chapter 7: Bidding in Details

Lecture 1: The Complexities with Bidding in Google Ads

Lecture 2: How to set Bidding inside Google Ads

Lecture 3: Bidding Strategy – Maximize Conversion Value and Maximize Clicks

Lecture 4: Bidding – Maximize Impression Share

Lecture 5: Manual Bidding (CPC) in Google Ads

Lecture 6: Bid Adjustments

Chapter 8: Conversion Tracking in Detail

Lecture 1: The Concept of Conversion Tracking

Lecture 2: The Concept of Conversion Tracking – II

Lecture 3: Create a Conversion in Google Ads

Lecture 4: Setup Conversion Tracking with GTM

Lecture 5: Enable Google Tag on your Website

Lecture 6: Conversion Tracking on Page Load – Order Page

Lecture 7: Conversion Tracking on Form Fill

Chapter 9: Audience in Detail

Lecture 1: Audience Selection – What it Means

Lecture 2: Configure Audiences

Lecture 3: Creating Unique and Advanced Audiences

Chapter 10: Additional Section

Lecture 1: Bonus Chapter