Conscious Hotel Management Foundation

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Decision making for hotel managers

Lecture 3: Food costing and control

Lecture 4: The impact of your decision at workplace

Lecture 5: Role-based tips for optimization staff operation

Lecture 6: Team wellness and human resources tips

Lecture 7: Cybersecurity for hotels

Chapter 2: Tips For Exceptional Prebooking Customer Service In Hotel

Lecture 1: Introduction

Lecture 2: Be available on the main digital channels

Lecture 3: Capture potential guest information

Lecture 4: Train your team

Lecture 5: Combine human agent and technology

Lecture 6: Be fast and efficient

Lecture 7: Set a pattern

Lecture 8: Segment customers and assign the right agent

Lecture 9: Get an omnichannel platform

Lecture 10: Out source

Chapter 3: Hotel Marketing Strategy

Lecture 1: Introduction

Lecture 2: Identify your target audience

Lecture 3: Cultivate a brand identity

Lecture 4: Use forecasting report to inform your strategy

Lecture 5: Drive online booking through SEO

Lecture 6: Invest in group marketing

Lecture 7: Run competitive market ads

Lecture 8: Embrace experiential marketing

Lecture 9: Hotel planning tips

Chapter 4: How To Improve Hotel Operations

Lecture 1: Combat labor shortage with thoughtful hiring practices

Lecture 2: Invest in your team

Lecture 3: Simplify room block management

Lecture 4: Offer cross-training opportunity and promote growth

Lecture 5: Market, sell and execute successful events

Lecture 6: Reduce chargebacks and no-shows

Lecture 7: Utilize digital hotel tools and mobile technology

Chapter 5: A Practical Guide For Hotel Chief Executive To Measure Up

Lecture 1: The ultimate objective

Lecture 2: Chief executive direct responsibilities

Lecture 3: The "head – and – butter" of hotel business

Lecture 4: Knowledge, requirement and practices

Lecture 5: Character tips

Lecture 6: Mentor

Chapter 6: Hotel Renovation Ideas To Revitalize Your Property

Lecture 1: Refresh the hotel's exterior

Lecture 2: Revitalize the entrance

Lecture 3: Modernize public areas

Lecture 4: Place tables in every room

Lecture 5: Give guest bathroom the spa treatment

Lecture 6: Maximize the space available in guest rooms

Lecture 7: Invest in integrated hotel software

Lecture 8: Utilize hotel mobile check in software

Lecture 9: Post-renovation tips for hoteliers

Chapter 7: 7 Powerful Strategies To Turn Around Railing Hotels

Lecture 1: Uncover trouble sports and strengths

Lecture 2: Keep the change process transparent, clear and positive

Lecture 3: Upgrade tech to streamline and automate essential processes

Lecture 4: Rein in excess spending

Lecture 5: Focus on outstanding service and give employee the tools to deliver it

Lecture 6: Use psychology as an advantage

Lecture 7: Prevent future problems with accurate forecasting

Chapter 8: The Four Pillars Of A Successful Business

Lecture 1: Happy employees

Lecture 2: Happy investors

Lecture 3: Happy guest

Lecture 4: Technology