Multi-channel marketing campaigns

Multi-channel marketing campaigns, available at $44.99, has an average rating of 4.74, with 47 lectures, based on 139 reviews, and has 4064 subscribers.

You will learn about Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base. Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution. Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts. Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product. Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns. Learn how to start successfully executing multi-channel digital marketing today! This course is ideal for individuals who are Graduates with marketing degrees or Marketers who want to become Growth Marketing Managers or generalist marketers or Marketing Managers and Content Marketers who wish to further develop their career or Heads of Marketing and Brand who are curious about multi-channel marketing It is particularly useful for Graduates with marketing degrees or Marketers who want to become Growth Marketing Managers or generalist marketers or Marketing Managers and Content Marketers who wish to further develop their career or Heads of Marketing and Brand who are curious about multi-channel marketing.

Enroll now: Multi-channel marketing campaigns

Summary

Title: Multi-channel marketing campaigns

Price: $44.99

Average Rating: 4.74

Number of Lectures: 47

Number of Published Lectures: 47

Number of Curriculum Items: 47

Number of Published Curriculum Objects: 47

Original Price: £109.99

Quality Status: approved

Status: Live

What You Will Learn

Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
Learn how to start successfully executing multi-channel digital marketing today!

Who Should Attend

Graduates with marketing degrees
Marketers who want to become Growth Marketing Managers or generalist marketers
Marketing Managers and Content Marketers who wish to further develop their career
Heads of Marketing and Brand who are curious about multi-channel marketing

Target Audiences

Graduates with marketing degrees
Marketers who want to become Growth Marketing Managers or generalist marketers
Marketing Managers and Content Marketers who wish to further develop their career
Heads of Marketing and Brand who are curious about multi-channel marketing

Welcome to this multi-channel marketing campaign course that has been created by a Chief Marketing Officer (CMO) practitioner, where you will learn how to launch effective campaigns that drive product awareness and sales.

OVERVIEW

The management of multi-channel marketing campaigns is a crucial skill for marketers. This practical course will equip you with the terminology, processes, templates, hands-on tools, and confidence to enable you to launch successful multi-channel campaigns in start-up or corporate environments.

MULTI-CHANNEL MARKETING

There are so many different digital marketing channels available: search, social media, affiliates, partnerships, and PR. But often, all these channels are siloed. So, how can you orchestrate all these marketing channels together to create multi-channel marketing campaign and drive sales? This course will help you move from managing one channel to launching multi-channel marketing campaigns, allowing you to leverage the power of digital marketing.

DEVELOP YOUR MARKETING CAREER

Being able to create, execute, and analyse multi-channel campaigns is a highly advanced and complex marketing skill that is so rare in the current market. This makes it one of the most sought-after skills in the workplace, meaning it can enable you to generate a bigger impact for the company and, ultimately, get promoted to Head of Marketing level.

DIFFERENTIATION

This course is different in many ways:

It is designed by a CMO practitioner. This course began as an internal training that I created for my marketing teams, and I am delighted to now share it with a wider audience.
It is a practical course. I will share the multi-channel campaign process that I developed, as well as templates, checklists, examples, and case studies, featuring popular brands such as Purple, Tinder, and Oatly.
You will be able to “learn by doing”. To practise new ways of thinking and new frameworks, you will create a multi-channel campaign for the sustainable clothing brand Pangaia.

The course also includes:

Prompt and insightful support in the Q&A section
Access to all future updates and additions to the course materials
A Udemy Certificate that you can add to your LinkedIn page or CV

COURSE DESIGN

The course was developed based on an analysis of job advertisements for Head of Marketing and Marketing Manager positions in the UK and the US to guarantee that the skills you master are the ones that companies are looking for.

I have also integrated my practical experience into the design of this course focusing on how to think strategically in real-world marketing and drive business growth using multi-channel campaigns.

COURSE OUTLINE

Join this course to learn all about planning, conceptualising, executing, and analysing multi-channel marketing campaigns through hands-on, practical activities. The course will equip you with the terminology, templates, processes, and confidence to enable you to move from a one-channel to a multi-channel view of marketing.

TAKEAWAYS

During the course, I will share real examples and templates that have been used and tested for campaign management:

Campaign brainstorming template
Campaign plan template
Consumer interview guide
Channel-content checklist
Creative brief template

Thank you so much for taking the time to check out my course.

It would be a joy to have you alongside me discovering how to take advantage of the power of digital marketing!

Course Curriculum

Chapter 1: Multi-channel Marketing Campaigns: Course Overview

Lecture 1: Course Overview

Chapter 2: Multi-channel Marketing Campaigns: The fundamentals

Lecture 1: The Fundamentals Overview

Lecture 2: Campaign Definition

Lecture 3: Campaign Principles

Lecture 4: Types of Campaigns

Lecture 5: The Importance of Campaigns

Lecture 6: Introduction to the Hands-on Project

Chapter 3: Multi-channel Marketing Campaigns: Planning

Lecture 1: Planning Framework

Lecture 2: Campaign Planning Document

Chapter 4: Multi-channel Marketing Campaigns: Objectives

Lecture 1: Objectives Overview

Lecture 2: Objective Cascading

Lecture 3: Marketing KPIs

Lecture 4: Hands-on Project: Campaign Objectives

Chapter 5: Multi-channel Marketing Campaigns: Audience

Lecture 1: Audience Overview

Lecture 2: Segmentation

Lecture 3: Targeting

Lecture 4: Consumer Insights

Lecture 5: Consumer Interviews

Lecture 6: Hands-on Project: Insights

Chapter 6: Multi-channel Marketing Campaigns: Concept

Lecture 1: Concept Overview

Lecture 2: Brainstorming

Lecture 3: Campaign Concepts

Lecture 4: Hands-on Project: Concept Brainstorming

Lecture 5: Messaging

Lecture 6: Creative Concept

Lecture 7: Hands-on Project: Messaging

Chapter 7: Multi-channel Marketing Campaigns: Journey

Lecture 1: Journey Overview

Lecture 2: Funnel Approach

Lecture 3: McKinsey Framework

Lecture 4: ZMOT from Google

Lecture 5: AARRR Framework

Lecture 6: Hands-on Project: Funnel

Chapter 8: Multi-channel Marketing Campaigns: Channels

Lecture 1: Channels Overview

Lecture 2: Channel and Content

Lecture 3: Offline Channels

Lecture 4: Digital Marketing Channels

Lecture 5: Content

Lecture 6: Content Repurposing

Lecture 7: Tactics

Lecture 8: Hands-on Project: Channels & Content

Chapter 9: Multi-channel Marketing Campaigns: Strategy & Execution

Lecture 1: Strategy & Execution Overview

Lecture 2: Campaign Strategy

Lecture 3: Brand vs Promotions

Lecture 4: Execution Pitfalls

Chapter 10: Multi-channel Marketing Campaigns: Course Recap

Lecture 1: Takeaway Messages

Lecture 2: Hands-on Project

Lecture 3: Q&A and Feedback

Instructors

Victoria Rusnac
CMO | Marketing Advisor | Executive Coach

Rating Distribution

1 stars: 2 votes
2 stars: 2 votes
3 stars: 7 votes
4 stars: 40 votes
5 stars: 88 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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