Diploma Course in Marketing Management

Course Curriculum

Chapter 1: Sales and Service Excellence

Lecture 1: Touchpoints

Lecture 2: Types of Brand promises

Lecture 3: GUEST Model

Lecture 4: Gain attention

Lecture 5: Understand Needs

Lecture 6: Explain about the Product/Service

Lecture 7: Suggest and Objection Handling

Lecture 8: Thank you

Chapter 2: Digital Marketing

Lecture 1: Introduction

Lecture 2: Search Engine Optimisation (SEO) – Introduction

Lecture 3: How Search Engine works

Lecture 4: What a website is made of!

Lecture 5: Keyword research

Lecture 6: On-page and Off-page Optimization Part 1

Lecture 7: On-page and Off-page Optimization Part 2

Lecture 8: Email Marketing

Lecture 9: Email Marketing System

Lecture 10: Email Marketing System

Lecture 11: LinkedIn Profile Optimization

Lecture 12: Increase your Reach on LinkedIn

Lecture 13: Online Advertisements

Lecture 14: LinkedIn Ad Campaigns

Lecture 15: Google Ads – Search Engines

Lecture 16: Google Business Profile – Meaning

Lecture 17: Add or Claim your Business

Lecture 18: Verify Your Business Profile

Lecture 19: Verify your business with a video recording: Storefront

Lecture 20: Web Analytics

Lecture 21: Google Analytics

Lecture 22: Common Metrics

Chapter 3: Guerrilla Marketing

Lecture 1: Meaning and key characteristics

Lecture 2: Examples

Chapter 4: Design Thinking and Creativity for Innovation

Lecture 1: Meaning of Design Thinking

Lecture 2: Traditional vs. Design Thinking

Lecture 3: Creativity vs. Invention vs. Innovation

Lecture 4: Key Principles

Lecture 5: Steps

Lecture 6: Empathy Stage – Meaning

Lecture 7: User Personas

Lecture 8: User Journey Map

Lecture 9: Empathy Maps

Lecture 10: Define Stage – Meaning

Lecture 11: 5 Whys

Lecture 12: Fish-bone Analysis

Lecture 13: Frame Problem Statements

Lecture 14: Problem Framing Canvas

Lecture 15: Ideate Stage – Meaning

Lecture 16: Brainstorming

Lecture 17: Mind Maps

Lecture 18: Prioritization

Lecture 19: Effort vs Impact Matrix

Lecture 20: MoSCoW Method

Lecture 21: Kano model

Lecture 22: Prototype Stage – Meaning

Lecture 23: Common Terminologies

Lecture 24: Test Stage – Meaning and Common methods

Lecture 25: Case study

Chapter 5: Business Analysis Techniques

Lecture 1: SWOT Analysis

Lecture 2: PESTLE Analysis

Chapter 6: Business Acumen

Lecture 1: Meaning and Importance

Lecture 2: Common Terminologies

Lecture 3: Common KPIs

Lecture 4: Business Model Canvas

Lecture 5: Case-study: Business Model Canvas

Chapter 7: Types of Industries

Lecture 1: Types of Industries

Chapter 8: Retail Industry

Lecture 1: Meaning

Lecture 2: Story of Retail

Lecture 3: Common formats

Lecture 4: Key Players

Lecture 5: 6 Ps of Retail Marketing Mix

Chapter 9: Pricing

Lecture 1: Pricing Methods

Lecture 2: Price elasticity

Lecture 3: Survey – Willingness to pay

Chapter 10: Buying and Merchandising

Lecture 1: Principles of Merchandising

Chapter 11: Supply Chain Management

Lecture 1: Is Supply Chain that simple?

Chapter 12: Bar Codes

Lecture 1: Meaning

Lecture 2: Common types

Lecture 3: What is GTIN

Lecture 4: How to generate Bar Codes

Chapter 13: Point of Sale (POS)

Lecture 1: Meaning

Lecture 2: Case study

Chapter 14: Visual Merchandising

Lecture 1: Meaning and Importance

Lecture 2: Key Elements

Lecture 3: Store Exteriors and Store Interiors

Lecture 4: Store Layouts

Lecture 5: Fixtures