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Crafting Comprehensive Customer Profiles

Business

Rating4.5
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Crafting Comprehensive Customer Profiles, available at $19.99, has an average rating of 4.5, with 22 lectures, based on 2 reviews, and has 685 subscribers.

You will learn about Learn how to create accurate and detailed customer personas Drive business success and customer satisfaction with detailed profiles Develop skills in analyzing customer behavior to extract valuable insights Identify and empathize with customer pain points and challenges Speak to your customers in their own language Develop effective communication skills to speak the language of customers, using their preferred terminology, tone, and messaging style Improve customer acquisition and retention This course is ideal for individuals who are Small business owners or Sales professionals or Professional services practitioners or Account managers or Customer experience professionals It is particularly useful for Small business owners or Sales professionals or Professional services practitioners or Account managers or Customer experience professionals.

Enroll now: Crafting Comprehensive Customer Profiles

Summary

Title: Crafting Comprehensive Customer Profiles

Price: $19.99

Average Rating: 4.5

Number of Lectures: 22

Number of Published Lectures: 22

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

  • Learn how to create accurate and detailed customer personas
  • Drive business success and customer satisfaction with detailed profiles
  • Develop skills in analyzing customer behavior to extract valuable insights
  • Identify and empathize with customer pain points and challenges
  • Speak to your customers in their own language
  • Develop effective communication skills to speak the language of customers, using their preferred terminology, tone, and messaging style
  • Improve customer acquisition and retention

Who Should Attend

  • Small business owners
  • Sales professionals
  • Professional services practitioners
  • Account managers
  • Customer experience professionals

Target Audiences

  • Small business owners
  • Sales professionals
  • Professional services practitioners
  • Account managers
  • Customer experience professionals

You will hear a lot about the demographics of a customer persona: location, age, job, marital status, and even buying patterns and pressures.

Yet we also hear about how buying is, ultimately, an emotional decision.

Maybe your ideal client is much more about personality fit, good communication, and similar attitudes than about demographics.

When I think of a customer profile, what I am thinking of it is Customer Context: the context in which your customer lives, works, and most importantly: makes decisions.

A profile is more than a description of how the client looks, where they live, where they work, or what car they drive. It is an understanding of how they operate, how they think, what their priorities are, what matters to them personally: the entirety of their operations and choices.

Build a customer persona based on behaviours and preferences, and you will connect with your clients on a deeper and more significant level.

With the activities you perform in this course, you will immediately recognize the new language you are able to use, and how much more closely you are connecting to your clients because of it. While you build your customer profile, you are also deciding how to talk to and target those customers. At the end of the this course you will be able to

  • Determine your best audience

  • Build a targeted sales process

  • Improve product features to match customer preferences

  • Increase your customer loyalty

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Who is it for

Lecture 3: What to expect

Lecture 4: Why I am teaching this course

Chapter 2: Pre-Game

Lecture 1: Introduction

Lecture 2: Why build a customer profile?

Lecture 3: Who is your worst customer?

Lecture 4: Nobody wants to buy your product (trust me)

Lecture 5: Let's get rid of all your jargon

Chapter 3: Client Wants vs Client Needs

Lecture 1: Introduction

Lecture 2: What clients want

Lecture 3: What clients need

Lecture 4: What clients fear

Lecture 5: Bringing it all together

Chapter 4: Your customer journey

Lecture 1: Introduction

Lecture 2: Before you enter the room

Lecture 3: While you are in the room

Lecture 4: After you leave the room

Chapter 5: Final Project

Lecture 1: Final Project overview

Lecture 2: Your customer profile

Lecture 3: How to use it all

Chapter 6: Conclusion

Lecture 1: Conclusion

Instructors

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  • 4 stars: 1 votes
  • 5 stars: 1 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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