How to best prepare a marketing plan

How to best prepare a marketing plan, available at $19.99, has an average rating of 4.45, with 92 lectures, based on 10 reviews, and has 1001 subscribers.

You will learn about Key elements of the marketing plan How do you position your brand in the marketing plan? How do you best set your marketing goals? Learn how to implement and update your marketing plan This course is ideal for individuals who are For all professionals interested in marketing It is particularly useful for For all professionals interested in marketing.

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Summary

Title: How to best prepare a marketing plan

Price: $19.99

Average Rating: 4.45

Number of Lectures: 92

Number of Published Lectures: 92

Number of Curriculum Items: 92

Number of Published Curriculum Objects: 92

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Key elements of the marketing plan
How do you position your brand in the marketing plan?
How do you best set your marketing goals?
Learn how to implement and update your marketing plan

Who Should Attend

For all professionals interested in marketing

Target Audiences

For all professionals interested in marketing

What Is a Marketing Plan?

A marketing plan is essentially an outline of your marketing strategy for a defined period of time, such as a quarter or a year (depending on your agency’s preference).

Usually structured as a report, it defines the overall marketing goals for that period and provides a detailed timeline of how those goals are going to be met. This is important, as these “milestones” represent an actionable, practical roadmap of how your goals are going to be achieved.

The report should also specify the key performance indicators (KPIs) that you are going to use to track and measure the progress and eventual success of these goals.

Marketing Plan vs Marketing Strategy

At this point, it’s important to clarify the difference between a marketing plan and a marketing strategy.

Your marketing strategy (which will itself be shaped by your business strategy) is the purpose of your marketing efforts; the end goal that you want to achieve. Your marketing plan represents the actual execution of these efforts, and is a detailed blueprint of how you are going to reach that end goal.

These two concepts should not be confused, and one shouldn’t be used to replace the other, either. Remember: a marketing plan cannot exist without a marketing strategy, and you can’t execute your strategy without having a marketing plan.

Why Do You Need a Marketing Plan?

The most obvious argument for implementing a marketing plan is that, without one, there is no structure or organization for what needs to be done. Every agency wants to grow, of course, but without a detailed framework that breaks down each step into a series of actionable tasks, you’re essentially playing a game of hit and hope.

A marketing plan also helps you to build up your online presence from day one, measure progress more effectively, and understand the different factors that may be having an impact on your success. This, in turn, can allow you to hone your brand messaging, and define your marketing tactics and techniques for selling, creating a cycle of success.

Consider, too, that your marketing budget is likely to be one of your agency’s highest costs. Therefore, you want to ensure that every cent is generating value. It’s far more economical if you take the time to research and structure which channels, audiences, and platforms you are going to target (as well as what resources you are going to need), as opposed to adopting an ad-hoc approach.

Course Curriculum

Chapter 1: Key elements of the marketing plan

Lecture 1: Understanding the marketing plan and experiencing its importance.1.1

Lecture 2: Marketing strategy versus marketing plan 1.2

Lecture 3: When should we prepare a marketing plan? 1.3

Lecture 4: We move from plan to execution 1.4

Chapter 2: How do you position your brand in the marketing plan?

Lecture 1: Research competitors in your industry 2.1

Lecture 2: Map the target market for your marketing plan 2.2

Lecture 3: Clearly define your niche in the marketing plan2.3

Lecture 4: Find the right customer demographics for your marketing plan 2.4

Lecture 5: SWOT analysis for your marketing plan 2.5

Chapter 3: How do you best set your marketing goals?

Lecture 1: Understanding keywords in the marketing plan 3.1

Lecture 2: Measure your goals in your marketing plan 3.2

Lecture 3: Determine your budget in your marketing plan 3.3

Lecture 4: Define team and roles 3.4

Chapter 4: Learn how to implement and update your marketing plan

Lecture 1: Measure KPIs in your marketing plan.4.1

Lecture 2: Prepare to implement your marketing plan.4.2

Lecture 3: Social media scheduling ideas for your marketing plan.4.3

Lecture 4: Track your marketing plan progress with your team.4.4

Chapter 5: Frame Your Brand Strategy . Starting with Customer and Market Research

Lecture 1: 1 .1 How to build your strategy A customer researc

Lecture 2: 1.2 Forming a strategy through strong customer int

Lecture 3: 1.3 Leveraging customer research to develop a cust

Chapter 6: Develop Yoru Brand Promise. Building a Unique Position

Lecture 1: 2.1 Discovering your unique brand value to build a

Lecture 2: 2.2 Creating a customer benefit ladder Deliver con

Lecture 3: 2.3 Bringing it together Write your brand positio

Chapter 7: Define Your Brand Character. Articulating Brand Value

Lecture 1: 3.1 Identifying your brand character Select an arc

Lecture 2: 3.2 Describing your brand character Hone brand per

Lecture 3: 3.3 Fleshing out your brand Define brand edges

Chapter 8: Activate Your Brand Strategy. Connecting with Customer.

Lecture 1: 4.1 Tailoring the customer journey Nurture down th

Lecture 2: 4.2 Planning creative Write creative briefs to exe

Lecture 3: 4.3 Evaluating creative A framework to assess your

Chapter 9: Refine Your Brand Strategy influencing the Customer Experience

Lecture 1: 5.1 Using the four Ps framework to refine your bra

Lecture 2: 5.2 Using the start, stop, and continue framework

Lecture 3: 5.3 It's time to create your brand strategy

Chapter 10: Building Message Architecture

Lecture 1: Creating a message that resonates 1.1

Lecture 2: Assembling a group of messages 1.2

Lecture 3: Testing messages qualitatively 1.3

Lecture 4: Testing messages quantitatively 2 1.4

Chapter 11: Creating Compelling Stories

Lecture 1: Architecting storylines 2.1

Lecture 2: Making your customer the hero 2.2

Lecture 3: Making your employees the heroes 2.3

Lecture 4: Using persuasive techniques 2.4

Lecture 5: Experimenting with story formats 2.5

Chapter 12: Creating Effective Thought Leadership

Lecture 1: Choosing thought leadership topics 3.1

Lecture 2: Covering thought leadership topics well 3.2

Lecture 3: Answering the So what question 3.3

Lecture 4: Borrowing techniques from instructional design 3.4

Lecture 5: Experimenting with thought leadership formats 3.5

Lecture 6: Experimenting with thought leadership formats 3.5

Chapter 13: Growing and Engaging Your Audience

Lecture 1: Growing your email list 4.1

Lecture 2: Finding look-alike audiences 4.2

Lecture 3: Improving your content SEO 4.3

Lecture 4: Expanding your content distribution 4.4

Chapter 14: Personalizing Content Experiences

Lecture 1: Understanding elements of content personalization 5.1

Lecture 2: Personalizing for content discovery 5.2

Lecture 3: Personalizing for content engagement 5.3

Lecture 4: Creating personalized wow moments 5.4

Chapter 15: Scaling Content Marketing Operations

Lecture 1: Managing a content marketing team 6.1

Lecture 2: Using advanced content technology 6.2

Lecture 3: Maturing content roles 6.3

Lecture 4: Reusing and repackaging content 6.4

Lecture 5: Establishing global content marketing 6.5

Lecture 6: Creating a content supply chain 6.6

Chapter 16: Assessing Content Marketing

Lecture 1: Evaluating content marketing impact 7.1

Lecture 2: Using content optimization testing 7.2

Lecture 3: Calculating content marketing ROI 7.3

Chapter 17: Find Your Business Strategy

Lecture 1: Knowing who you are 1.1

Lecture 2: Defining your narrative statement 1.2

Lecture 3: Identifying emotional needs 1.3

Lecture 4: Create your value statement 1.4

Chapter 18: Define Your Target Customers

Lecture 1: Identifying customer groups 2.1

Lecture 2: Creating a customer persona 2.2

Lecture 3: Measuring customer lifetime value 2.3

Lecture 4: Quantifying customer loyalty 2.4

Chapter 19: Research Find What Your Customers Want

Lecture 1: Researching keywords to find audience needs and in.3.1

Lecture 2: Using Google Trends to find market trends and cust.3.2

Lecture 3: Developing your initial plan 3.3

Lecture 4: Using micromoments to create customers 3.4

Chapter 20: Clearly Identify Business Goals and Build Processes

Lecture 1: Defining your marketing goals 4.1

Lecture 2: Differentiating between acquisition and engagement.4.2

Lecture 3: Understanding messaging and objectives 4.3

Chapter 21: Develop a Long Term Marketing Plan

Instructors

Sadık Vural
Doktor

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5 stars: 7 votes

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