Content Marketing: Mastering Your Content Strategy For SEO
Content Marketing: Mastering Your Content Strategy For SEO, available at $84.99, has an average rating of 4.2, with 66 lectures, based on 184 reviews, and has 921 subscribers.
You will learn about You will learn to develop and execute on a content Strategy for Search Engine Optimization (SEO) How to create a profitable content strategy for your own website and for your clients How to create content that will drive high quality organic traffic from Google How to research highly profitable topics and search terms How to create a winning content marketing funnel How to convert readers of your content into customers for your business How to optimize product and service pages that will rank high in Google How to use content to position yourself as an expert in your industry Turn content on your website into a profitable marketing channel for your business How to avoid wasting time and resources on ineffective content strategies This course is ideal for individuals who are Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies. It is particularly useful for Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies.
Enroll now: Content Marketing: Mastering Your Content Strategy For SEO
Summary
Title: Content Marketing: Mastering Your Content Strategy For SEO
Price: $84.99
Average Rating: 4.2
Number of Lectures: 66
Number of Published Lectures: 66
Number of Curriculum Items: 66
Number of Published Curriculum Objects: 66
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- You will learn to develop and execute on a content Strategy for Search Engine Optimization (SEO)
- How to create a profitable content strategy for your own website and for your clients
- How to create content that will drive high quality organic traffic from Google
- How to research highly profitable topics and search terms
- How to create a winning content marketing funnel
- How to convert readers of your content into customers for your business
- How to optimize product and service pages that will rank high in Google
- How to use content to position yourself as an expert in your industry
- Turn content on your website into a profitable marketing channel for your business
- How to avoid wasting time and resources on ineffective content strategies
Who Should Attend
- Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies.
Target Audiences
- Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies.
Create the perfect inbound marketing channel by attracting your ideal customers through targeted, optimized and well researched content.
In this course, “Content Marketing: Mastering Your Content Strategy For SEO”, you will learn how to strategize, develop and execute a highly effective content marketing strategy that will attract your ideal customer.
Just about everyone turns to the search engines (Google) to research products, services and businesses and to also get answers to their questions. The businesses that show up at the top of the search engine results are able to capture these potential customers and win their trust by providing them with relevant content and answers to their searches.
Do you want to be one of these businesses that is able to attract their ideal customers without spending money on expensive advertising campaigns?
In This Course You Will Learn:
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How to create a content strategy that will rank content high in the search engine results
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How to structure your content so it is optimized for SEO
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How to research topics & keywords so you can create high impact content
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How to optimize text, video and image based content
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How to create a successful content marketing funnel
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How to promote your content and get it in front of the right people
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How to measure success for your content marketing campaigns
Get Instant Access To This Course:
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6+ hours of video lessons
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Downloadable templates and resources
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Real examples of content strategies in action
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Premium support and answers to all your questions from marketing professionals
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Lifetime access to updates
Why a Content Strategy Is Critical For Your Business:
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Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads over traditional forms of advertising. (DemandMetric)
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Content drives higher conversions for businesses. On average, conversion rates are six times higher for companies and brands using content marketing than those that are not using it, at 2.9% vs. 0.5%, respectively. (Aberdeen Group)
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Decision makers trust content over other forms of marketing. 80% of executives and business owners prefer to receive information about a company through articles rather than paid ads. (Stratabeat)
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Content offers amazing long-term ROI for businesses. 1 in 10 blog posts are “compounding,” meaning that organic search steadily increases traffic to these posts over time. (HubSpot)
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Buyers trust content. The majority of B2B service and product buyers – 95% – consider content as trustworthy when evaluating a company and its offerings. (DemandGen)
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Content can help prospective customers at every stage of their journey and create a much larger sales funnel for businesses. Almost half – 48% – of marketers support between three and five of their customers’ purchasing stages with specialized content. (LinkedIn Technology Marketing Community)
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Content is becoming critical to the purchasing process. 9 out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. (Lenati)
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Content has become vital to many companies’ lead generation pipelines. Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketing, at 85%, 84%, and 78%, respectively. (Content Marketing Institute/MarketingProfs)
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Content aligns perfectly with shifts in media consumption habits. Almost three-quarters of marketers – 72% – believe that branded content is significantly more effective than traditional magazine advertisements. (Custom Content Council)
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Content compliments traditional sales techniques perfectly. Approximately half of marketers – 49% – are producing content to align closely with various stages of the typical consumer sales cycle to aid sales teams and increase cross-departmental sales enablement. (LookBookHQ)
Your Teacher:
Gary Shouldis is the founder of 3Bug Media, a digital marketing agency that has been helping businesses generate leads online and grow their online presence for over 12 years. He teaches his students the exact strategies and tactics that his agency implements for clients so they can learn and implement these strategies themselves.
Course Curriculum
Chapter 1: Welcome to Content Marketing: Mastering Your Content Strategy For SEO
Lecture 1: Welcome to Content Marketing: Mastering Your Content Strategy For SEO
Lecture 2: Why is Content So Important For Your Business?
Lecture 3: Understand Who Are You Creating Content For
Lecture 4: Important Content Facts About Content Marketing
Chapter 2: Developing Your Content Strategy
Lecture 1: Developing Your Content Strategy
Lecture 2: Become a Content Hub
Lecture 3: Create Content That People Actively Search For
Lecture 4: Creating Content Based On Search Intent
Lecture 5: Types of Content
Lecture 6: Examples Quality Content
Lecture 7: Content Ideas
Lecture 8: Content & Keyword Planner
Chapter 3: Structuring Your Content For Search Engine Optimization (SEO)
Lecture 1: Structuring Your Content For Search Engine Optimization (SEO)
Lecture 2: Rankbrain
Lecture 3: LSI Keywords
Lecture 4: Domain Authority
Lecture 5: Creating Content Silos
Lecture 6: Optimizing Service Pages For Your Content Strategy & SEO
Lecture 7: Optimizing Ecommerce Pages For Your Content Strategy & SEO
Lecture 8: Optimizing Blog Pages For Your Content Strategy & SEO
Lecture 9: Content Optimization Checklist
Chapter 4: Content & Keyword Research
Lecture 1: Content & Keyword Research
Lecture 2: How To Research Content Opportunities
Lecture 3: Answer The Public
Lecture 4: Keyword Tool IO
Lecture 5: Using Google For Content Ideas & Keyword Research
Lecture 6: Using Google Adwords Keyword Planning Tool
Lecture 7: Using Ubersuggest For Content & Keyword Research
Lecture 8: Using Google & MOZ Extension For Competitor Research
Lecture 9: Research Resources
Chapter 5: Creating Content Optimized For Search Engine Optimization (SEO)
Lecture 1: Creating Content Optimized For Search Engine Optimization (SEO)
Lecture 2: How To Create Amazing Content
Lecture 3: Examples of Optimized Content
Lecture 4: How To Optimize Your Blog Content For SEO
Lecture 5: How To Optimizing Meta Data For SEO
Lecture 6: Google Featured Snippets
Lecture 7: Schema Markup
Chapter 6: Optimizing Video Content
Lecture 1: Optimizing Video Content
Lecture 2: How Video Works in Google
Lecture 3: How Video is Displayed in Google and Youtube
Lecture 4: Should I Host My Videos On My Website Or On YouTube?
Lecture 5: How To Optimize Video For SEO
Lecture 6: Ranking Your Videos In YouTube
Lecture 7: How To Create a Video Content Strategy
Lecture 8: Video Resources
Chapter 7: Optimizing Image Content
Lecture 1: Optimizing Image Content
Lecture 2: How Images Work In SEO
Lecture 3: How To Optimize Your Images For SEO
Lecture 4: Formulating an Image Content Strategy
Lecture 5: Image Resources
Chapter 8: Create a Content Marketing Funnel
Lecture 1: Content Marketing Funnels
Lecture 2: How Content Marketing Funnels Work
Lecture 3: Using Lead Magnets In Your Content Marketing Funnel
Lecture 4: Using Content Upgrades In Your Content Marketing Funnel
Chapter 9: Promote Your Content
Lecture 1: Promote Your Content
Lecture 2: How To Get Content Indexed & Ranking Faster
Lecture 3: Getting Content Index Using Google Console
Lecture 4: Promote Content Using Email Outreach
Lecture 5: Promote Content Using Social Media
Lecture 6: Content Promotion Checklist
Chapter 10: Measuring Success Of Your Content Strategy
Lecture 1: Measuring Success Of Your Content Strategy
Lecture 2: Google Analytics
Lecture 3: Google Analytics Part 2
Lecture 4: Google Search Console
Lecture 5: Keyword Ranking Reports
Chapter 11: Recap & Thank You
Lecture 1: Recap & Thank You
Instructors
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Gary Shouldis
Digital Marketing Professional
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 0 votes
- 3 stars: 20 votes
- 4 stars: 57 votes
- 5 stars: 106 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
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