Creating Profits: The Marketing Process
Creating Profits: The Marketing Process, available at $19.99, has an average rating of 4.85, with 18 lectures, based on 91 reviews, and has 1042 subscribers.
You will learn about How to create Profits using the marketing process? Understand the customer needs, wants, and demands, so that they can be approached in a manner that is profitable for the business/ organisation Gain knowledge of marketing strategies Understand how to create a customer value-driven marketing strategy The philosophies Integrated Marketing Program Understand FOUR (4) Ps of Marketing How does the integrated marketing program work for your business / organisation? Use integrated marketing program in a way which results in profit and success for your company How to Engage customers? The meaning and importance of customer engagement Understand the benefits customer engagement offers to your business and organisation Understand customer equity or the value of a customer to your company How to understand and improve customer value to reap the benefits in the form of profits and success This course is ideal for individuals who are Business Administration students or Business Administration Lecturers/ Teachers or Business owners who want to learning the marketing process to generate Profit or Employees working in the marketing department It is particularly useful for Business Administration students or Business Administration Lecturers/ Teachers or Business owners who want to learning the marketing process to generate Profit or Employees working in the marketing department.
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Summary
Title: Creating Profits: The Marketing Process
Price: $19.99
Average Rating: 4.85
Number of Lectures: 18
Number of Published Lectures: 18
Number of Curriculum Items: 18
Number of Published Curriculum Objects: 18
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- How to create Profits using the marketing process?
- Understand the customer needs, wants, and demands, so that they can be approached in a manner that is profitable for the business/ organisation
- Gain knowledge of marketing strategies
- Understand how to create a customer value-driven marketing strategy
- The philosophies Integrated Marketing Program
- Understand FOUR (4) Ps of Marketing
- How does the integrated marketing program work for your business / organisation?
- Use integrated marketing program in a way which results in profit and success for your company
- How to Engage customers?
- The meaning and importance of customer engagement
- Understand the benefits customer engagement offers to your business and organisation
- Understand customer equity or the value of a customer to your company
- How to understand and improve customer value to reap the benefits in the form of profits and success
Who Should Attend
- Business Administration students
- Business Administration Lecturers/ Teachers
- Business owners who want to learning the marketing process to generate Profit
- Employees working in the marketing department
Target Audiences
- Business Administration students
- Business Administration Lecturers/ Teachers
- Business owners who want to learning the marketing process to generate Profit
- Employees working in the marketing department
This course will teach you how can you create profits for your business, organization, or company. This is one of the main objectives of all the businesses around the globe, to create profits!
This course is unique in the sense that it will teach you how to do that by taking you through a very impressive model of marketing, called, The Marketing Process Model. It is a five-stage model that will first help you acquire the knowledge of customer needs, wants, and demands. Once you understand customer needs and wants, only then you being a company would be able to satisfy your customers. Understanding this model is also critical in so many ways.
Being a business, you also need to create those marketing strategies that provide value to the customers. In this course, you will find lectures on customer value-driven marketing strategiesand related topics. Further, you can not target the customers properly and create value for them, if you don’t know about an integrated marketing program. Luckily, you will find a lecture on Integrated Marketing Program too, which you can apply in your own businesses, organizations, and companies.
Lastly, after mastering the steps and stages explained above, you will be prepared, through this course, to engage customers and build profitable relationships with them. This, in turn, will generate PROFITS for your organization.
Enjoy!
Course Curriculum
Chapter 1: What is in it for you?
Lecture 1: Introduction to the course
Chapter 2: The Marketing Process
Lecture 1: The Five Stage Model | The Marketing Process Model
Chapter 3: Needs, Wants, Demands
Lecture 1: Needs, Wants, Demands
Lecture 2: Customer Centricity
Chapter 4: Customer Onboarding
Lecture 1: Customer Onboarding Definition & Goals
Lecture 2: Customer Onboarding Process | Stages
Lecture 3: Customer Onboarding Strategies
Lecture 4: Customer Onboarding Tools & Software Programs
Chapter 5: Value-driven Marketing Strategy
Lecture 1: Customer Value-driven Marketing Strategy
Lecture 2: Customer Value & Satisfaction
Lecture 3: Examples of Customer Value
Chapter 6: Integrated Marketing Program
Lecture 1: Integrated Marketing Program
Chapter 7: Customer Engagement
Lecture 1: Customer Engagement : Profitable Relationships
Chapter 8: Creating Profit : Customer Equity
Lecture 1: Creating Profits : Customer Equity
Lecture 2: Customer Loyalty
Chapter 9: Bonus: Contemporary Marketing Program
Lecture 1: Social Media Marketing
Lecture 2: Consumer Generated Marketing
Chapter 10: Highest Rated Course | Thank You
Lecture 1: Thank You
Instructors
-
Dr. Muhammad Tahir Jan
Associate Professor
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 1 votes
- 4 stars: 16 votes
- 5 stars: 74 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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