Brand Leadership Building Brand and Culture
Brand Leadership Building Brand and Culture, available at $19.99, with 16 lectures.
You will learn about Brand and Culture Alignment Building Organizational Culture Achieving Brand-Culture Fusion Brand + Culture = Results This course is ideal for individuals who are For all business people interested in digital marketing It is particularly useful for For all business people interested in digital marketing.
Enroll now: Brand Leadership Building Brand and Culture
Summary
Title: Brand Leadership Building Brand and Culture
Price: $19.99
Number of Lectures: 16
Number of Published Lectures: 16
Number of Curriculum Items: 16
Number of Published Curriculum Objects: 16
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Brand and Culture Alignment
- Building Organizational Culture
- Achieving Brand-Culture Fusion
- Brand + Culture = Results
Who Should Attend
- For all business people interested in digital marketing
Target Audiences
- For all business people interested in digital marketing
The brand is now more important than anything else. The proliferation of media channels, especially digital and social media, makes it harder than ever to stand out in front of people and get them to buy from you. Even if you can attract a lot of customers, it becomes increasingly difficult to keep them. But the brand manages to overcome its pressures and rise to new heights. Strong brands have higher profit margins, faster systems, greater security and sustainability as a business. So of course we all want to get our hands on brand name products, but the traditional ways of doing this don’t work the way they used to.
Brand model: What is needed?
When transcript lines are selected in this section, the timestamp in the video will be navigated.
– It’s no wonder everyone wants their brand to be the market leader. But how to get hold of the brand today can be confusing. This is because the traditional way of building a brand, sustaining marketing, has been lost. Customers no longer trust marketing. Today, people’s actions regarding brands are influenced less by traditional marketing efforts and more by what other people say and their experiences. Refer to one of the three continued actions to indicate or report that marketing is not impaired. Some think their results will improve if they spend more money on marketing. But spending more money on the same treatment that doesn’t work is nothing more than using good money to wash away the bad. Others are championing new communication technologies like augmented reality or new tactics like TikTok campaigns. Sometimes they get lucky and come across something that increases brand power. But it often turns out that these tactics are only good at creating short-term coups. And they can be tripped over or outpaced by competitors. Still others consider the need for more marketing data to make better marketing decisions. So they focus on testing, insight, and analysis, but ultimately produce vast amounts of data that leads to more complexity and confusion about what actually works. These efforts at brand management, on the contrary, are not effective because they are trying to solve the wrong problem. Working to distribute marketing and continuing to brand marketing is not the way to go. This is because great marketing is no longer enough to create a great brand. Marketing is important, but not as much as it used to be. The branding thing today is less about their marketing, what they say and promote, and more about the way they work, their services and what they offer. In other words, the maintenance of big brands begins within the celebrations of the brand. If you want to reach the brand, you should start branding by developing a harmonious and guided one that is inspired by the field of culture from the beginning.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Brand and Culture Alignment
Lecture 1: 1.1. What is brand-culture fusion
Lecture 2: 1.2 What happens when brand and culture aren't ali
Lecture 3: 1.3. What are the benefits of fusing your brand an
Lecture 4: 1.4. What kinds of organizations benefit from fusi
Chapter 3: Building Organizational Culture
Lecture 1: 2.1.Barriers to culture building
Lecture 2: 2.2. Myths about culture building
Lecture 3: 2.3. Why do you need a unique culture
Lecture 4: 2.4. Leading culture
Chapter 4: Achieving Brand-Culture Fusion
Lecture 1: 3.1. Overarching purpose and core values
Lecture 2: 3.2. Organize and operate your business
Lecture 3: 3.3. Culture-changing employee experiences
Lecture 4: 3.4. Align EX with CX
Lecture 5: 3.5. Employee brand engagement
Chapter 5: 4.2. Brand + Culture = Results
Lecture 1: 4.1. Requirements for success in brand leadership
Lecture 2: 4.2. Brand + Culture = Results
Instructors
-
Sadık Vural
Doktor
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