Advanced Product Management: Vision, Strategy & Metrics
Advanced Product Management: Vision, Strategy & Metrics, available at $99.99, has an average rating of 4.48, with 37 lectures, based on 9645 reviews, and has 59205 subscribers.
You will learn about The difference between vision and strategy How famous leaders use vision to succeed How to use a vision framework for your company and product How to use OKRs to track progress How product development hierarchies work How to understand agile roadmapping How to tie your metrics to your overall business strategy When to use data and when to use intuition How to debug metrics with origin source sorting How to recognize cohort anomalies How to design a cohort analysis How to design and run a t-test on cohort data The difference between a leading and lagging metric How metrics differ in multiple industries, including e-commerce, mobile, & marketplaces This course is ideal for individuals who are Students looking to transition into Product Management or Existing Product Managers who want to augment their skills & understanding or Entrepreneurs that want to learn the discipline of Product Management It is particularly useful for Students looking to transition into Product Management or Existing Product Managers who want to augment their skills & understanding or Entrepreneurs that want to learn the discipline of Product Management.
Enroll now: Advanced Product Management: Vision, Strategy & Metrics
Summary
Title: Advanced Product Management: Vision, Strategy & Metrics
Price: $99.99
Average Rating: 4.48
Number of Lectures: 37
Number of Published Lectures: 37
Number of Curriculum Items: 37
Number of Published Curriculum Objects: 37
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- The difference between vision and strategy
- How famous leaders use vision to succeed
- How to use a vision framework for your company and product
- How to use OKRs to track progress
- How product development hierarchies work
- How to understand agile roadmapping
- How to tie your metrics to your overall business strategy
- When to use data and when to use intuition
- How to debug metrics with origin source sorting
- How to recognize cohort anomalies
- How to design a cohort analysis
- How to design and run a t-test on cohort data
- The difference between a leading and lagging metric
- How metrics differ in multiple industries, including e-commerce, mobile, & marketplaces
Who Should Attend
- Students looking to transition into Product Management
- Existing Product Managers who want to augment their skills & understanding
- Entrepreneurs that want to learn the discipline of Product Management
Target Audiences
- Students looking to transition into Product Management
- Existing Product Managers who want to augment their skills & understanding
- Entrepreneurs that want to learn the discipline of Product Management
In this truly modern course, you’ll learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to getting a better understanding of how to use data, these lectures are designed for for founders, CEOs and, of course, product managers. With real world examples demonstrating exactly how to execute each approach, you’ll find out exactly what to do (and what not to do) to build your company up to the level it deserves.
You already know the basics of being a product manager and securing that all-important job. But ensuring the success of your products is an entirely different ball game. You need to know the framework that transforms any product from zero to hero and the metrics measuring techniques that will allow you to figure out a product’s successes and pitfalls. After all, there’s nothing that can’t be improved.
The first section of this course will take you through two hugely important elements of product management: vision and strategy. Whether you’re a founder of a company or the product manager at said company, we’ll teach you the difference between the two and how to implement them into the development of your products. The second section goes into a lot more detail on metrics. We’ll take you through how to figure out what data to measure and how to fully understand the data that you track. There’s also a deep dive into three different industries to demonstrate how metrics can change depending on the product that you’re working on.
At the end of it all, you’ll have the tools needed to make better, and more profitable, decisions in your product manager role.
Your instructors
Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant.
Evan Kimbrell is a top rated Udemy instructor with 19 courses on everything Entrepreneurship. His courses have over 630,000 students and over 32,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products.
What you’ll learn
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What vision and strategy actually mean.
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The importance of vision and strategy in product management.
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What makes a great visionary and how to set a clear vision.
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How the product development hierarchy works.
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The most common types of strategy.
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How to set out an effective roadmap.
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How to use a more modern and agile form of roadmapping.
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What metrics actually are.
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The types of metrics you should be monitoring and optimizing.
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The various metrics that relate to e-commerce, mobile and marketplace products.
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How leading and lagging metrics tie into product management.
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How to analyze metrics using cohorts.
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Gain an understanding of origin source sorting and how this can skew product metrics.
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When to use data versus when to use your intuition.
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Real world examples demonstrating all of the above.
Are there any course requirements or prerequisites?
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As this is an advanced course, a basic understanding of Product Management would be beneficial.
Who this course is for
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Anyone looking to learn advanced Product Management techniques.
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Product Managers and CEOs who want to gain more effective decision-making skills.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Course Overview
Lecture 2: Join our community on Slack!
Lecture 3: Review sheets & resources – all in one PDF!
Chapter 2: Product Management Foundations of Vision and Strategy
Lecture 1: Introduction to Vision and Strategy for Product Managers and CEOs
Lecture 2: Vision vs. Strategy – What’s the Difference?
Lecture 3: Understanding the Product Development Hierarchy
Lecture 4: A Deeper Dive on the Art of Vision
Lecture 5: How to set vision as a leader, CEO, or Product Manager
Lecture 6: Real World Examples of Great Vision Using the Framework
Lecture 7: Product Strategy 101
Lecture 8: Real World Examples of Great Strategic Moves
Lecture 9: Putting it All Together: Vision as a PM vs a CEO
Lecture 10: Recap Lecture: Roadmapping
Lecture 11: Agile Roadmapping using Vision and OKRs
Lecture 12: Review & Recap: Strategy & Vision
Lecture 13: Q&A: Vision & Strategy
Chapter 3: Vision Case Study
Lecture 1: Vision Case Study (part 1) – Establishing Vision as a CEO
Lecture 2: Vision Case Study (part 2) – Establishing Vision as a Product Manager
Chapter 4: Advanced Metrics for Product Managers
Lecture 1: Intro to Metrics
Lecture 2: How to Better Tie Metrics to Your Product Strategy
Lecture 3: Recap Lecture: How to Pick Good Metrics
Lecture 4: Leading vs lagging metrics
Lecture 5: Metrics by Cohort
Lecture 6: How to Design a Cohort Analysis
Lecture 7: Metrics with Origin Source Sorting
Lecture 8: Example – Origin Source Sorting
Lecture 9: Intro to T-testing
Lecture 10: T-testing example
Lecture 11: When to Use Data vs. Intuition
Lecture 12: Review & Recap: Advanced metrics
Chapter 5: Metrics by Industry
Lecture 1: E-commerce Metrics (part 1)
Lecture 2: E-commerce Metrics (part 2)
Lecture 3: Mobile App Metrics
Lecture 4: Marketplace Metrics
Lecture 5: Review & Recap: Metrics in different industries
Chapter 6: Interviews with Product Managers
Lecture 1: Interview with Melissa Perri, CEO of Produx Labs
Chapter 7: Bonus Section
Lecture 1: Bonus Lecture
Instructors
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Cole Mercer
Product Nerd | Ex-Lead PM @ SoundCloud, VP PM @ Semrush -
Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Rating Distribution
- 1 stars: 63 votes
- 2 stars: 121 votes
- 3 stars: 988 votes
- 4 stars: 3635 votes
- 5 stars: 4838 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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