Your Guide to Owning & Operating a Hospitality Property

Course Curriculum

Chapter 1: Series #1 – Hospitality Property Organizational Structure

Lecture 1: Introduction

Lecture 2: Where to Start

Lecture 3: What is the Hospitality Industry

Lecture 4: What Does Hospitality Mean For Hospitality Property's

Lecture 5: History of the Hotel Industry-How We Got Here

Lecture 6: Types of Hotels Throughout the World

Lecture 7: Hospitality Property Departments & Definitions

Lecture 8: Your Organization Strategy

Lecture 9: Your Management Strategy

Lecture 10: What Should Your Operation Manual Include

Lecture 11: How Will I Know My Operations Manual Works

Lecture 12: What is Outsourcing

Lecture 13: Other Business to Take Care of Before You Open

Chapter 2: Series #2 – Employee Development for Your Hospitality Property

Lecture 1: The Right Mindset

Lecture 2: How to Hire Winners

Lecture 3: Can't Afford Employee Training Programs-Think Again

Lecture 4: How to Train for Success

Lecture 5: Effective Communication Will Improve Your Property

Lecture 6: Enhance Your Customer Service

Lecture 7: How to Handle Customer Complaints

Lecture 8: Educate to Upsell

Lecture 9: How to Fire an Employee

Chapter 3: Series #3 – Marketing for Your Hospitality Properties Success

Lecture 1: Developing Your Marketing Strategy

Lecture 2: Branding –What Makes You Stand Out

Lecture 3: How to Find Out Your Customers Demographics and Psychographics

Lecture 4: Creating a Memorable Tagline or Slogan that Sticks

Lecture 5: Power of Colours

Lecture 6: Upgrade Your Logo

Lecture 7: Creating an Effective Website

Lecture 8: Email & Guest List Building

Lecture 9: Why Build Email List

Lecture 10: Creating Free Gifts to Build Your List

Lecture 11: Writing Autoresponder Emails That Convert

Lecture 12: Exit Popups to Build Your List

Lecture 13: Choosing Your Visual Branding

Lecture 14: Creating a Successful Blog for Your Property

Lecture 15: Introduction to Social Media

Lecture 16: Marketing on YouTube

Lecture 17: Benefits of Facebook for Business

Lecture 18: How to be Successful on Twitter

Lecture 19: How to Use LinkedIn

Lecture 20: Pinterest for Your Property

Lecture 21: Instagram for Your Business

Lecture 22: Customer Giveaways

Lecture 23: The Benefit of Online Newsletters

Lecture 24: How to Make Surveys Work for You

Lecture 25: Marketing for Your Hospitality Properties Success PDF

Chapter 4: Series #4 – How Do Customers See Your Hospitality Property?

Lecture 1: How Does Your Property Compare

Lecture 2: How to Become Your Own Guest

Lecture 3: Is Your Hospitality Property Accessible

Lecture 4: Is Your Restaurant Meeting its Potential

Lecture 5: How to Get Endless Referrals

Lecture 6: Negative Reviews Are Good For Business

Chapter 5: Series #5 – How to Prepare for when Guests Return

Lecture 1: What is the Future of the Hospitality Property Industry

Lecture 2: How to Prepare for When Guests Return

Lecture 3: Reopening Hotels, Resorts, Bed & Breakfasts After COVID-19

Lecture 4: What Will Your Guests Expect Post Lockdown

Lecture 5: In Conclusion

Lecture 6: Resource List