2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing

Course Curriculum

Chapter 1: Introduction and warm welcome to this Amazon sales and marketing course

Lecture 1: Amazon sales course welcome, what to expect, and how to take the course

Chapter 2: Keyword research for Amazon SEO – one of the top methods for selling on Amazon

Lecture 1: Overview of the 4 top ways to sell Amazon products

Lecture 2: Starting to work on Amazon SEO

Lecture 3: Tools and creative strategies to get Amazon keywords

Lecture 4: Example of a finished list of Amazon SEO keywords

Lecture 5: Options to have a better course-taking experience

Chapter 3: Creating the Amazon listing

Lecture 1: Starting Amazon SEO by the mastering "relevance" ranking signal with thumbnails

Lecture 2: Amazon title copywriting to inspire shoppers and rank highly in Amazon SEO

Lecture 3: Improving a multi-million-dollar seller's description even more

Lecture 4: Example of my own copywriting for book description and title & what's important

Lecture 5: My book description re-written and improved

Lecture 6: Next level sales copywriting that's inspirational and almost like poetry

Lecture 7: The keyword field in Amazon seller account

Lecture 8: Confusion over the Amazon platinum keyword

Chapter 4: How to get better reviews on Amazon

Lecture 1: Introduction to section about Amazon reviews & why it is so important

Lecture 2: Seven principles of review mastery

Lecture 3: Reversing potential bad reviews and getting good reviews with product listing

Lecture 4: Long-term strategy to get legitimate reviews at scale with support and community

Lecture 5: Amazon TOS – ways to get reviews that are not allowed

Chapter 5: Setting up the Amazon ads

Lecture 1: Amazon ads introduction

Lecture 2: Making profitable and unprofitable ads profitable with secondary strategies

Lecture 3: Sponsored Amazon ads vs Amazon display ads vs. Amazon lockscreen ads

Lecture 4: Example and anatomy of a successful sponsored ad

Lecture 5: How to generate most profitable ad clicks

Lecture 6: Amazon ACoS and strategies for optimizing ad profitability

Lecture 7: Case study of a student running low ACOS ads in a niche & using dynamic bidding

Lecture 8: Disclaimer about the software in the next videos, and how to keep it free

Lecture 9: Introduction to Helium 10 Amazon keyword research tool

Lecture 10: Amazon keyword research with Helium10

Lecture 11: Penny per click ads: How to find hundreds of RELEVANT misspelled keywords

Lecture 12: Using the Helium10 Chrome plugin

Lecture 13: Little more of what the Helium10 plugin can do

Lecture 14: Further keyword research with Helium to get thousands of keywords

Lecture 15: New product research with Helium's tools

Lecture 16: The Cerebo reverse Amazon ASIN tool to help with ads and organic keywords

Lecture 17: In which countries does Helium10 work?

Lecture 18: How to set up a brand ad across the top of the Amazon page

Chapter 6: Better Amazon ads with Artificial Intelligence

Lecture 1: Artificial Intelligence for Amazon ads – section introduction

Lecture 2: My experience reigniting my Amazon business with Xmars and Amazon ads

Lecture 3: Xmars pricing

Lecture 4: Signing up for the free trial

Lecture 5: Connecting your Amazon and Xmars accounts

Lecture 6: Overview of the features including the Artificial Intelligence to run Amazon ads

Lecture 7: Creating our first ad with Smart Ad Creation Artificial Intelligence

Lecture 8: Immediate results and sales, just 8 hours after setting up the ads with Xmars

Lecture 9: How running ads boosted organic rankings, resulting in extra sales

Lecture 10: Introduction to the Xmars dashboard

Lecture 11: Showing the dashboard for an existing account

Lecture 12: Introduction to the ad manager in Xmars to combine AI and manual ad setup

Lecture 13: Ad Manager section introduction, and what has changed

Lecture 14: More things you can do in the Ad Manager

Lecture 15: Example of how much more flexibility and options you have with Xmars manual ads

Lecture 16: Helping the AI: How to adjust the ads to make them more profitable and effective

Lecture 17: Get help running AI-based ads

Chapter 7: Boosting initial sales through social media – beginning is always the hardest

Lecture 1: Social media marketing introduction

Lecture 2: Twitter marketing: Hashtags, ideal tweet structure and automation

Lecture 3: Amazon product review videos and promoting them on YouTube, TikTok, Instagram

Lecture 4: Selling on Facebook

Chapter 8: Additional creative ways to promote anything

Lecture 1: Four potentially scalable ways to promote anything

Chapter 9: Tool to research products to sell if you can buy inventory

Lecture 1: Tool to research products to sell if you can buy inventory

Chapter 10: Dropshipping with Amazon and price arbitrage

Lecture 1: Introduction to Amazon Dropshipping and Amazon arbitrage

Lecture 2: Amazon arbitrage for white label products and two-step Dropshipping

Lecture 3: Tool for Amazon Dropshipping, price arbitrage, and Amazon buy box automation

Chapter 11: Influencer marketing for promoting Amazon products

Lecture 1: Section introduction – influencer marketing for your Amazon products

Lecture 2: Round up posts to get 20 influencers to promote you for free, starting today

Lecture 3: Setting your Influencer marketing campaign goals

Lecture 4: Influencer marketing budget

Lecture 5: Benefits of influencers over ads

Lecture 6: 3 things to look for in an influencer & how to find fake ones & which are good

Lecture 7: How to manually find influencers

Lecture 8: Influencer marketing tip using Twitter lists

Lecture 9: Email template and script to pitch influencers

Lecture 10: Legal agreement document, disclosures, and FTC to stop influencer abuse

Lecture 11: Example of disclosing influencer marketing promotion

Lecture 12: Influencer audience sizes

Lecture 13: Case study of how inflated follower and view numbers are on TikTok

Lecture 14: Influencer compensation models

Lecture 15: Compensation calculator for influencer marketing

Lecture 16: Starting to work with influencer marketing marketplaces

Lecture 17: Tapinfluence

Lecture 18: Socialblade for tracking influencer growth

Chapter 12: Influencer marketing and tracking its effectiveness

Lecture 1: Section introduction: Tracking your social media and influencer marketing

Lecture 2: Dissecting the Amazon URL to understand how to use it to our SEO advantage

Lecture 3: Introducing link shortening specifically for Amazon with Pixelfy

Lecture 4: Starting to use Pixelfy by creating a campaign

Lecture 5: Explaining the Pixelfy tracking codes

Lecture 6: Integrating Pixelfy with Twitter ads

Lecture 7: Showing initial link tracking analytics