The Art of Business Brand Storytelling

The Art of Business Brand Storytelling, available at $34.99, has an average rating of 4.7, with 83 lectures, based on 39 reviews, and has 7673 subscribers.

You will learn about How to write a brand Storytelling that connects brands with the audience , to deliver ideas and thoughts and to influence emotions so it is not forgettable. Learn from tens of case studies and analyses of successful brand ads that acquired the consumers' attention . How to communicate efficiently with customers using the art of storytelling and differentiate a brand from rivals. Learn how to create advertising that resonates with people and sticks with them. Create stories that help marketers achieve cut-through in a noisy, distracting marketplace & create advertising that resonates with people and sticks with them. Build your own captivating brand story and use it in your marketing campaigns This course is ideal for individuals who are Marketers , MBA students , Marketing students ,Entrepreneurs , Business leaders , Executive managers, Small business owners or Brand managers who want to enhance their work with strategy of storytelling or Graphic, motion designers & creative directors who want to explore the branding visualization storytelling or Advertisers who want to deliver their messages to the audience using brand story techniques or Ads and sales copywriters who want to influence their audiences with emotional and persuasive content It is particularly useful for Marketers , MBA students , Marketing students ,Entrepreneurs , Business leaders , Executive managers, Small business owners or Brand managers who want to enhance their work with strategy of storytelling or Graphic, motion designers & creative directors who want to explore the branding visualization storytelling or Advertisers who want to deliver their messages to the audience using brand story techniques or Ads and sales copywriters who want to influence their audiences with emotional and persuasive content.

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Summary

Title: The Art of Business Brand Storytelling

Price: $34.99

Average Rating: 4.7

Number of Lectures: 83

Number of Published Lectures: 83

Number of Curriculum Items: 84

Number of Published Curriculum Objects: 84

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How to write a brand Storytelling that connects brands with the audience , to deliver ideas and thoughts and to influence emotions so it is not forgettable.
Learn from tens of case studies and analyses of successful brand ads that acquired the consumers' attention .
How to communicate efficiently with customers using the art of storytelling and differentiate a brand from rivals.
Learn how to create advertising that resonates with people and sticks with them.
Create stories that help marketers achieve cut-through in a noisy, distracting marketplace & create advertising that resonates with people and sticks with them.
Build your own captivating brand story and use it in your marketing campaigns

Who Should Attend

Marketers , MBA students , Marketing students ,Entrepreneurs , Business leaders , Executive managers, Small business owners
Brand managers who want to enhance their work with strategy of storytelling
Graphic, motion designers & creative directors who want to explore the branding visualization storytelling
Advertisers who want to deliver their messages to the audience using brand story techniques
Ads and sales copywriters who want to influence their audiences with emotional and persuasive content

Target Audiences

Marketers , MBA students , Marketing students ,Entrepreneurs , Business leaders , Executive managers, Small business owners
Brand managers who want to enhance their work with strategy of storytelling
Graphic, motion designers & creative directors who want to explore the branding visualization storytelling
Advertisers who want to deliver their messages to the audience using brand story techniques
Ads and sales copywriters who want to influence their audiences with emotional and persuasive content

Brand Storytelling course is about creating emotional connections with customers that will lead to building trust which is very essential in driving consumers’ behaviors and purchase decisions. The special connection between a brand and its consumer is created through storytelling which revolves around brand core values, culture, identity, personality, and solutions. The goal of brand storytelling is to connect with your audience and guide them through the journey of your brand. The purpose of brand storytelling is to create a story that people respond to and buy into. Brand Storytelling is the best course for entrepreneurs, marketers, and business owners. It will help you to develop a strong brand identity and build your customer base. Learn the best techniques and craft your own story. Your brand will be the center of your business and will attract customers.
The Knowledge learned in this course can be used by both small businesses, large brands, and individuals. It is a storytelling process that can be used to help people understand what your brand stands for. It can also help you communicate a clear message about your brand. The course is designed with an interactive learning style and it helps you to create and tell your brand storytelling in a way that people will be able to understand. Building a brand through storytelling is a very important part of a business. It can help your business to reach new customers, make sales, and also keep your business from losing customers.
This course includes tens of case studies and analyses of successful brand storytelling ads that acquired the consumers’ attention. These case studies and their lessons learned will undoubtedly help marketers, small business owners, entrepreneurs, and others to know how to communicate efficiently with their customers using the art of emotional brand storytelling. This course will help advertisers and marketers create ads that resonate with people and stick with them.
Brand storytelling is not about what brands sell but they are stories that clarify what brands do for their customers in solving their problems and provide better-personalized user experiences that make consumers more comfortable, satisfied, and trust the brand promise. Marketers shall utilize the power of business brand storytelling in making the audience and the consumers part of the brand’s story which eventually leads to more sales, generate more revenue and keep the brand in the center of consumers’ hearts and brains.

Course Curriculum

Chapter 1: What is Brand storytelling ?

Lecture 1: Introduction to brand storytelling

Lecture 2: What is brand storytelling ?

Lecture 3: Apple's personalized privacy story

Lecture 4: What is Brand Personalization?

Lecture 5: Netflix personalized story

Lecture 6: Storytelling is an emotional and identification journey

Lecture 7: Storytelling Triangular Relationship

Lecture 8: Brand Storytelling Purpose

Chapter 2: Do you want to participate in blogging ?

Lecture 1: Guest Blogging

Chapter 3: Review and rate the course

Lecture 1: Please don't forget to review the course

Chapter 4: Why do we need brand storytelling ?

Lecture 1: Consumers distraction in today's market environment

Lecture 2: How Storytelling can solve brands aim in reaching and Influencing their consumer

Lecture 3: The Emotional Advantages

Lecture 4: Subaru’s emotional ad

Lecture 5: Doves emotional stories

Lecture 6: Storytelling is an absolute necessity for branding

Chapter 5: The Elements of story

Lecture 1: The elements of a story

Lecture 2: The relatability of the story

Lecture 3: Story brand purpose and goal

Lecture 4: Toms shoes

Lecture 5: The Rise and Fall of Toms Shoes

Chapter 6: The conflict in a brand story

Lecture 1: The story conflict

Lecture 2: Developing the opposite counterparts in business

Lecture 3: Adversaries conflicts and struggles

Chapter 7: The hero of the brand story

Lecture 1: The hero

Lecture 2: Steve Jobs journey as a hero

Lecture 3: Domino’s pizza as hero

Lecture 4: The hero’s journey

Chapter 8: The story plot

Lecture 1: The Story Plot

Lecture 2: Robin Hood and cause marketing plot

Lecture 3: Mastercard tried to be Robin Hood and failed

Lecture 4: Airbnb weaccept sparked a conversation

Lecture 5: Patagonia and the sustainability plot

Chapter 9: The Villain of brand story

Lecture 1: The Villain of a brand story

Lecture 2: Southwest Airlines “Transfarency”

Chapter 10: Corporate brand story , Is it a brand message or core story ?

Lecture 1: A purpose corporate core message story

Lecture 2: Believe in something, even if it means sacrificing everything

Lecture 3: Forever against animal testing join the fight!

Lecture 4: Sustainability is now as important as safety to us

Lecture 5: Bosch revolves around the “Invented For Life”

Lecture 6: Doing it right at first time with constant care

Lecture 7: Examples of purpose corporates core brand stories

Lecture 8: United airlines breaks the guitar

Chapter 11: A case study or a story ?

Lecture 1: Difference between case studies and brand stories

Lecture 2: Dove Real Beauty Sketches, You’re more beautiful than you think

Lecture 3: Brand stories that revolve around self-actualization

Chapter 12: Applying storytelling model

Lecture 1: Applying the brand storytelling model

Lecture 2: Allstate brand storytelling in the sugar bowl 2015

Lecture 3: How Ace Hardware applies brand storytelling concepts in their Culture ?

Chapter 13: Create your brand story

Chapter 14: A corporate story and a branding core story

Lecture 1: A Corporate core Story Vs. Brand Story

Lecture 2: Holistic brand storytelling approach

Lecture 3: 3M’s 15% culture of innovation and sustainability

Chapter 15: The Significant role of CEOs in the brand storytelling

Lecture 1: jack welch the CEO icon

Lecture 2: Elon Musk, CEO of Tesla and SpaceX

Lecture 3: Gerald Ratner a CEO who destroyed his own company

Chapter 16: Gaps in brands’ storytelling

Lecture 1: Gaps in brands’ storytelling

Lecture 2: Warby Parker Brand’s Personality

Chapter 17: Brand storytelling in advertising

Lecture 1: Brand storytelling in advertising

Lecture 2: Travelers Real-Life Story ads

Lecture 3: Nescafé gold blend love story

Lecture 4: Discover your wings – University of Phoenix ad

Chapter 18: Brand communication in Storytelling

Lecture 1: Brand communication in storytelling

Lecture 2: Brand communication routes

Lecture 3: Brand influencer cmmunication

Lecture 4: The purpose law for communication

Lecture 5: Burger King, “whopper free zone”

Lecture 6: Dollar Shave club purpose message

Lecture 7: Brand Communication in social media

Lecture 8: Yoplait, You’ve Got This, Mom On!

Lecture 9: Airbnb “Wall and Chain”

Lecture 10: Buy My Barina, Barinageddon

Lecture 11: A hair-raising message

Lecture 12: Häagen-Dazs honeybee passionate story

Lecture 13: Brand communication through the psychology of color

Lecture 14: Heinz EZ Squirt Green Ketchup

Chapter 19: What is a visual story?

Lecture 1: What is a visual story?

Lecture 2: The Power of Brand Visualization

Lecture 3: Social Media role in brand storytelling

Lecture 4: Lululemon, the visualization of lifestyle storytelling

Lecture 5: Patagonia environment commitment

Instructors

Musa Bin Adi
Author, Business Leader , Entrepreneur and Management Expert

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 11 votes
5 stars: 21 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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