Digital Marketing 3.0: Google PPC Ads (Focus On Real Estate)

Digital Marketing 3.0: Google PPC Ads (Focus On Real Estate), available at $49.99, has an average rating of 4, with 44 lectures, 1 quizzes, based on 9 reviews, and has 67 subscribers.

You will learn about All you need to know about how to set up effective Google Campaigns and Ads Which keywords to choose and which ones not How to write laser-targeted specific ads that convert What to say (in your ads), how to say it and why to say it this way (consumer psychology) This course is ideal for individuals who are Real Estate Agents / Property Agents or Real Estate/Property Marketing people or Real Estate/Property Sales people It is particularly useful for Real Estate Agents / Property Agents or Real Estate/Property Marketing people or Real Estate/Property Sales people.

Enroll now: Digital Marketing 3.0: Google PPC Ads (Focus On Real Estate)

Summary

Title: Digital Marketing 3.0: Google PPC Ads (Focus On Real Estate)

Price: $49.99

Average Rating: 4

Number of Lectures: 44

Number of Quizzes: 1

Number of Published Lectures: 44

Number of Published Quizzes: 1

Number of Curriculum Items: 45

Number of Published Curriculum Objects: 45

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

All you need to know about how to set up effective Google Campaigns and Ads
Which keywords to choose and which ones not
How to write laser-targeted specific ads that convert
What to say (in your ads), how to say it and why to say it this way (consumer psychology)

Who Should Attend

Real Estate Agents / Property Agents
Real Estate/Property Marketing people
Real Estate/Property Sales people

Target Audiences

Real Estate Agents / Property Agents
Real Estate/Property Marketing people
Real Estate/Property Sales people

How Can You As A Real Estate Agent or Property Marketing/Sales Person Make Use Of Google Marketing (Advertising / Pay Per Click) In Order To Earn More Commission And What Is the Big Trend In Digital Marketing Now? This Is What ‘Digital Marketing 3.0’ Is All About.

In this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Google PPC ads that appeal to potential buyers and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don’t overspend and scale it up to greater heights.

Right from the basics on how to set up your ads account and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms or your website and how you can then access those in order to contact them and hopefully then close a deal with them.

Which keywords and ad groups to use specifically in real estate (property) marketing, what exactly to say in your ads, how to say it and why to say it this way (consumer psychology), which has been proven to work.

In short, be better at PPC Marketing than your competitors and colleagues. Excited? Then sign up now and get going right now. Updated in Aug 2022 with the latest changes in Google Adwords.

To Your Success!

Jochen Siepmann (The Online Agent)

Course Curriculum

Chapter 1: Introduction

Lecture 1: A Welcome Message

Lecture 2: Course Introduction

Chapter 2: Google Ads Introduction

Lecture 1: Learning Objectives And Overview – Google Ads Introduction

Lecture 2: Introduction to Google Ads

Lecture 3: Setting Up A New Google Ads Account

Lecture 4: Navigating Google Ads

Lecture 5: Google Ads Structure

Lecture 6: Google Ads Metrics

Lecture 7: Conversion Events And The Google Remarketing Tag

Lecture 8: Additional Tools For Google

Chapter 3: Google Ads Setup

Lecture 1: Learning Objectives And Overview – Google Ads Setup

Lecture 2: Types Of Campaigns And Ads

Lecture 3: Setting Up Google Audiences

Lecture 4: Google Placements

Lecture 5: Google Ad Account Settings

Lecture 6: Google Location Targeting

Lecture 7: Google Demographics Targeting

Chapter 4: Google Ads Campaigns

Lecture 1: Learning objectives and overview – Google Ads Campaigns

Lecture 2: New Search Network Campaigns

Lecture 3: New Display Network Campaigns

Lecture 4: New Video Campaigns

Lecture 5: Bidding Strategies (Manual vs. Automatic)

Lecture 6: Google Campaign Optimization

Lecture 7: Google Ad Scheduling

Lecture 8: Google Campaign Settings

Chapter 5: Keywords

Lecture 1: Learning Objectives And Overview – Keywords

Lecture 2: Keyword Match Types

Lecture 3: Negative Keywords

Lecture 4: Keyword Grouping And Optimization

Lecture 5: Keyword Planner Tool

Chapter 6: Google Ads For Real Estate (Property)

Lecture 1: Learning Objectives And Overview: Google Ads

Lecture 2: Google Ad Types

Lecture 3: Google Ad Ranking

Lecture 4: Improving Your Quality Score

Lecture 5: Laser-targeted Specific Ads – Concept And Preparation

Lecture 6: Laser-targeted Specific Ads – Execution (Hands On)

Lecture 7: Dynamic And Responsive Search Ads

Lecture 8: Google Ad Extensions

Lecture 9: Accessing Your Leads From Google Ads

Lecture 10: Ad Groups, Keywords And Ad Tips For Project Marketing

Chapter 7: Updates mid 2022

Lecture 1: Adwords Updates mid 2022 that Google made

Chapter 8: AI Update

Lecture 1: Introduction to AI and Use Cases

Lecture 2: ChatGPT Demo For Google PPC Ads

Chapter 9: Summary And Quiz

Lecture 1: Quick Summary

Instructors

Jochen Siepmann
Trainer, mentor and author

Rating Distribution

1 stars: 0 votes
2 stars: 2 votes
3 stars: 0 votes
4 stars: 4 votes
5 stars: 3 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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