Professional Hotel Marketing Strategy

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is hotel marketing

Lecture 3: The 7Ps of hotel marketing

Lecture 4: Tips for an impeccable online reputation for hotel

Lecture 5: Hotel marketing the past, present and future

Lecture 6: How the hotel industry has changed

Lecture 7: How marketing principles can improve internal communication

Lecture 8: How to improve internal communication for your team

Chapter 2: How To Build Your Hotel Marketing Plan

Lecture 1: Executive summary

Lecture 2: Vision and mission statement

Lecture 3: Market analysis

Lecture 4: Pricing strategy

Lecture 5: SWOT analysis

Lecture 6: Historical data

Lecture 7: Guest profile

Lecture 8: Market segmentation

Lecture 9: Marketing objective

Lecture 10: Marketing channels

Lecture 11: Marketing metrics and smart goals

Lecture 12: Marketing tactics by channel

Lecture 13: Marketing budget

Chapter 3: Digital Marketing For Hotels

Lecture 1: Create a google sheet with your hotel's bench marketing data

Lecture 2: Enhance your google sheet with competitor data to best of your abilities

Lecture 3: Prepare SWOT analysis

Lecture 4: Analyze CRM and Pms data to understand business mix and profitability by guest

Lecture 5: Present findings to your cross financial team and ask for feedback

Lecture 6: Rate satisfaction of partners and tech vendors

Lecture 7: Create an ROl forecast forecast tool

Lecture 8: Add KPI status tags

Lecture 9: Put together three budget

Chapter 4: Excellent hotel social media marketing strategies

Lecture 1: Identify your target audience

Lecture 2: Facebook- create a profile, go live, run ads

Lecture 3: Instagram- reels are new deal

Lecture 4: Linkedin – share the perfect post

Lecture 5: Youtube – capture and publish best hotel videos

Lecture 6: Twitter – tweet, tweet, shoot and tweet

Lecture 7: Pinterest – create impressive video

Lecture 8: Whatsapp – reach out IOX audience

Lecture 9: Influencers – connect and enhance marketing

Lecture 10: Trip advisor – enhance hotel review

Chapter 5: 10 Smart Hotel Marketing Strategies To Increase Bookings

Lecture 1: Be easily searchable online

Lecture 2: Remarket, remarket remarket

Lecture 3: Ensure you're targeting the right audience

Lecture 4: Allocate more marketing budget during peak booking seasons

Lecture 5: Provide incentives to get people interested

Lecture 6: Do not just market the hotel, market the location

Lecture 7: Go above and beyond in customers service before during and after their stay

Lecture 8: Build a customer loyalty program

Chapter 6: Hotel Marketing Budget

Lecture 1: What goes into a hotel marketing budget

Lecture 2: How much should your hotel spend on marketing

Lecture 3: What should we include in our hotel marketing budget

Lecture 4: How much should hotels spend on educating

Lecture 5: How can I make the most of a small note

Chapter 7: 9 Reasons Why Your Hotel Marketing Is Not Work ( How To Fix It)

Lecture 1: Failing to focus on trading the right demographic

Lecture 2: Not taking advantage of different channels

Lecture 3: Neglecting together and use customer feedback

Lecture 4: Ignoring industry trends

Lecture 5: Failing to collaborate with local businesses

Chapter 8: 7 Steps To Setup Email Marketing For Hotels

Lecture 1: Implement an email signup form

Lecture 2: Personalize by segmenting subscribers

Lecture 3: Send the right email at the right time

Lecture 4: Use email to grow your social presence

Lecture 5: Gain trust with with customer ratings

Lecture 6: Send follow – up emails

Lecture 7: Track your campaigns

Chapter 9: Promote Your Hotel Before It Opens – 10 Strategies For Success

Lecture 1: Create a website for your new hotel

Lecture 2: Claim local listings for your new hotel

Lecture 3: Social media marketing for your new hotel

Lecture 4: Promote your new hotel with email marketing

Lecture 5: PR strategy for hotel opening

Lecture 6: Create relevant content on your website

Lecture 7: Use local partnerships to promote your new hotel

Lecture 8: Paid advertising for your new hotel

Lecture 9: Take advantage of sponsored place mat and OTAs

Chapter 10: Ways To Use Guest Data To Improve Hotel Sales

Lecture 1: Types of guest data you should collect

Lecture 2: Personalised marketing

Lecture 3: Upselling and cross- selling

Lecture 4: Revenue management

Lecture 5: Loyalty programs

Lecture 6: Inventory management

Lecture 7: Optimise pricing strategies

Lecture 8: Customer service improvement

Chapter 11: Proven Internal Marketing Strategies for your hotel

Lecture 1: Design an internal marketing strategy for the front line employees

Lecture 2: Leverage technology to grow and retain your workforce

Lecture 3: Brand-building content for front line employees

Chapter 12: Conclusion

Lecture 1: Hotel marketing strategy questions