Marketing Financial Planning

Marketing Financial Planning, available at $44.99, has an average rating of 4.5, with 50 lectures, 6 quizzes, based on 2 reviews, and has 5 subscribers.

You will learn about Why build a Marketing Plans Key Components of a marketing Budget How to use a marketing budget template Marketing Measurement and Tracking This course is ideal for individuals who are Marketing Professionals or Finance Professionals engaged in Marketing functions or Business Professional that want to learn more about Marketing Financial Planning or Advertising and Media Professional or Students and Interns of Marketing It is particularly useful for Marketing Professionals or Finance Professionals engaged in Marketing functions or Business Professional that want to learn more about Marketing Financial Planning or Advertising and Media Professional or Students and Interns of Marketing.

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Summary

Title: Marketing Financial Planning

Price: $44.99

Average Rating: 4.5

Number of Lectures: 50

Number of Quizzes: 6

Number of Published Lectures: 50

Number of Published Quizzes: 6

Number of Curriculum Items: 56

Number of Published Curriculum Objects: 56

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Why build a Marketing Plans
Key Components of a marketing Budget
How to use a marketing budget template
Marketing Measurement and Tracking

Who Should Attend

Marketing Professionals
Finance Professionals engaged in Marketing functions
Business Professional that want to learn more about Marketing Financial Planning
Advertising and Media Professional
Students and Interns of Marketing

Target Audiences

Marketing Professionals
Finance Professionals engaged in Marketing functions
Business Professional that want to learn more about Marketing Financial Planning
Advertising and Media Professional
Students and Interns of Marketing

Welcome to “Marketing Financial Planning”! This course is structured into multiple modules, each meticulously designed to enhance your marketing skills and business acumen. Whether you’re a budding marketer or a seasoned business professional, this course will equip you with the knowledge and tools needed to excel in the dynamic world of marketing.

In this foundational module, we dive into the essential concepts of marketing. You will explore the marketing process, gaining insights into the step-by-step journey from conducting market research to implementing and evaluating marketing strategies. This process is crucial for developing effective marketing plans that align with your business goals. Additionally, we will delve into the Marketing Mix, also known as the 4 Ps: Product, Price, Place, and Promotion. These elements are the cornerstone of any marketing strategy.

Understanding the financial aspects that underpin any marketing strategy is vital for success. in the financial planning module focuses on financial planning, discussing various approaches to ensure your marketing efforts are financially sound. You will learn to allocate resources efficiently, budget effectively, and plan for sustainable growth. Mastery of financial planning is essential for executing marketing strategies that are both impactful and economically viable.

The final module centers on evaluating the success of your marketing efforts. We will begin by identifying key performance indicators (KPIs) that are essential for tracking marketing performance. Understanding these metrics will enable you to assess the effectiveness of your campaigns. You will also gain proficiency in using various analytics techniques to gather and analyze data, providing you with actionable insights. These skills will empower you to continuously improve your marketing efforts and achieve better results.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: About the Instructor

Lecture 3: Introduction to Retail

Lecture 4: Whats in the Course

Lecture 5: For whom is this course

Chapter 2: Marketing

Lecture 1: Introduction to Marketing

Lecture 2: Marketing Plan

Lecture 3: Marketing Process

Lecture 4: Marketing Financial Plan

Chapter 3: Marketing Research

Lecture 1: Introduction to Marketing Research

Lecture 2: Goals of Marketing Research

Lecture 3: Types of Marketing Research

Lecture 4: Define Research Audience

Lecture 5: Analytics

Lecture 6: Types of Analytics

Lecture 7: Marketing Research Conclusion

Chapter 4: Marketing Objectives

Lecture 1: Introduction to Marketing Objectives

Lecture 2: Why Marketing Objectives

Lecture 3: Types of Marketing Goals

Lecture 4: Sales as an Objective

Lecture 5: Marketing Strategy

Chapter 5: Marketing Mix

Lecture 1: Introduction to Marketing Mix

Lecture 2: Porduct

Lecture 3: Place

Lecture 4: Price

Lecture 5: Promotion

Lecture 6: USP

Lecture 7: Demo – Marketing Calendar

Chapter 6: Marketing Financial Planning

Lecture 1: Introduction to Marketing Budgets

Lecture 2: Top-Down Approach to Planning

Lecture 3: Demo – Top-Down Approach

Lecture 4: Bottom-Up Approach to Planning

Lecture 5: Middle-Out Approach to Planning

Lecture 6: Planning Dimensions 1

Lecture 7: Planning Dimentions 2 – Time

Lecture 8: Demo – Planning Dimension – Time

Lecture 9: Planning Dimension 3

Lecture 10: Demo – Middle-Out Approach

Chapter 7: Marketing Performance Tracking

Lecture 1: Introduction to Marketing Tracking

Lecture 2: Marketing Metrics

Lecture 3: Demo – Marketing Metrics

Lecture 4: ROMI

Lecture 5: CLTV

Lecture 6: Qualitative Metrics

Lecture 7: Measuring Dimensions

Lecture 8: Compare and Report

Lecture 9: Compare and Report – Example

Chapter 8: Marketing Planning Cycle

Lecture 1: Marketing Tracking to Marketing Research 1

Lecture 2: Marketing Tracking to Marketing Research 2

Lecture 3: Outro

Instructors

Faissal Kalnad
Retail Educator

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4 stars: 2 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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