Small Business Lead Generation & Cold Email | B2B & B2C
Small Business Lead Generation & Cold Email | B2B & B2C, available at $84.99, has an average rating of 4.83, with 119 lectures, based on 834 reviews, and has 14407 subscribers.
You will learn about How to create an evergreen lead generation machine. What the common pitfalls of bad cold email are. How to craft body copy that converts based on multiple frameworks. How to write email subject lines that get open rates as high as 80%. How to write an effective Call-To-Action (CTA) for your email campaigns. How to build an Ideal Customer Profile for your target audience. How to build professional customer personas for their audience. How to use "threading" techniques to find your audience. How to determine who in a company you should reach out to. How to build a contact "hit list" with the right tools and information. How to mine LinkedIn for contacts that you can reach. How to determine where you should mine for contacts. How to use Google, press releases, and attendee lists to pull contacts you might have missed. How to use directories to build a list for B2B sales. How to build a B2C list off Twitter and other social media platforms. How to tactfully prospect within your own network. The basics of cold calling. How to find any person's email address. How to use tools like Hunter, VoilaNorbert, The Harvester, and Datanyze to find email addresses. How to handle @info and @contact email addresses. How to figure out edge case email scenarios where tools don't work. How to scale up your lead generation process with outsourcing. How to find virtual assistants and contractors with the right skills and right price. How to write job post ads and conduct trials prior to hiring. How to buy bulk prospecting leads and incorporate them into your process. Common copywriting concepts like AIDA, CBI frameworks, and UVP. How to use emotional triggers in your emails without feeling spammy. How to use the 3 golden rules of cold email to never launch a failed campaign. How to pick the best times during the day and week to email. How to follow up with prospects. How to incorporate replies into your sales funnel. This course is ideal for individuals who are Entrepreneurs that want to grow their business. or Anyone working in sales at a startup, small business, or large company. or Consultants that want to grow their client base. It is particularly useful for Entrepreneurs that want to grow their business. or Anyone working in sales at a startup, small business, or large company. or Consultants that want to grow their client base.
Enroll now: Small Business Lead Generation & Cold Email | B2B & B2C
Summary
Title: Small Business Lead Generation & Cold Email | B2B & B2C
Price: $84.99
Average Rating: 4.83
Number of Lectures: 119
Number of Published Lectures: 119
Number of Curriculum Items: 119
Number of Published Curriculum Objects: 119
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- How to create an evergreen lead generation machine.
- What the common pitfalls of bad cold email are.
- How to craft body copy that converts based on multiple frameworks.
- How to write email subject lines that get open rates as high as 80%.
- How to write an effective Call-To-Action (CTA) for your email campaigns.
- How to build an Ideal Customer Profile for your target audience.
- How to build professional customer personas for their audience.
- How to use "threading" techniques to find your audience.
- How to determine who in a company you should reach out to.
- How to build a contact "hit list" with the right tools and information.
- How to mine LinkedIn for contacts that you can reach.
- How to determine where you should mine for contacts.
- How to use Google, press releases, and attendee lists to pull contacts you might have missed.
- How to use directories to build a list for B2B sales.
- How to build a B2C list off Twitter and other social media platforms.
- How to tactfully prospect within your own network.
- The basics of cold calling.
- How to find any person's email address.
- How to use tools like Hunter, VoilaNorbert, The Harvester, and Datanyze to find email addresses.
- How to handle @info and @contact email addresses.
- How to figure out edge case email scenarios where tools don't work.
- How to scale up your lead generation process with outsourcing.
- How to find virtual assistants and contractors with the right skills and right price.
- How to write job post ads and conduct trials prior to hiring.
- How to buy bulk prospecting leads and incorporate them into your process.
- Common copywriting concepts like AIDA, CBI frameworks, and UVP.
- How to use emotional triggers in your emails without feeling spammy.
- How to use the 3 golden rules of cold email to never launch a failed campaign.
- How to pick the best times during the day and week to email.
- How to follow up with prospects.
- How to incorporate replies into your sales funnel.
Who Should Attend
- Entrepreneurs that want to grow their business.
- Anyone working in sales at a startup, small business, or large company.
- Consultants that want to grow their client base.
Target Audiences
- Entrepreneurs that want to grow their business.
- Anyone working in sales at a startup, small business, or large company.
- Consultants that want to grow their client base.
If you want to make any idea a successful one, you’re going to need some outside help. Whether it’s finding customers or just expanding your contact list, cold emails are the way to go. In this easy-to-follow course, we’re going to focus on building a lead generation campaign that will grow your business, your network, and your opportunities.
Cold email may have built up a bit of a bad reputation, but that’s only because people don’t know how to do it well. When used properly, the technique opens up access to any individual in the world, whether that’s the average shopper or a Fortune 500 CEO.
Need investors or clients for your business? Use cold email.
Need interviews for your podcast? Use cold email.
Simply want to meet someone you find fascinating? Use cold email.
You may run a small retail business or work on the sales team at a startup. You may just want to gauge interest in a business idea you’ve conjured up. Whatever it is you’re trying to do, the lectures in this course will teach you how to reach out to people and capture their attention instantly.
We’ll take you through the entire cold email process from figuring out your target audience and building a hit list to effective copywriting and follow-up techniques. Campaigns can be a rollercoaster, so we’ll also show you what to do when things aren’t going your way. Plus, you’ll learn the best software to use and how to automate the most time-consuming parts — even if you have no budget at all.
This course focuses equally on B2B and B2C sales with techniques and customizations for both scenarios. So whether you want to rake in those customers or secure a million dollar deal, you’ll walk away with a strategy that works for you. All you need to start is an email account.
Included in the course
• Over 118 lectures, teaching you how to run a cold email campaign from start to finish.
• Over 6 hours of instruction.
• Over 3 hours of behind-the-scenes practice lectures.
• 3 successful case studies.
• Tips and tricks from experts.
• Watch a live campaign run from beginning to end.
About your instructors
Evan Kimbrell has 20 courses on Udemy with over 630,000 students from 180 countries. His courses primarily focus on business, entrepreneurship and growth marketing. In 2013, Evan started the digital agency Sprintkick and used cold email techniques taught in this course to grow his business to a multimillion dollar run rate within the first year.
Zach Valenti is a creative entrepreneur and YouTuber. He’s built extensive campaigns with cold email for his own consulting business as well as his critically acclaimed podcast, Wolf 359. He’s used cold email to run a podcast, sell mental health awareness hardware to universities, and find clients for his videography consulting business.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Course Overview
Lecture 2: Join our community on Slack!
Chapter 2: What works
Lecture 1: What cold email looks like (awful emails we've gotten)
Lecture 2: 336 templates for subject lines & cold email body copy
Lecture 3: Getting into the mindset & myths
Lecture 4: Review sheets & resources – all in one PDF!
Chapter 3: Deciding on your target
Lecture 1: Intro to targeting
Lecture 2: Ideal Customer Profile (ICP)
Lecture 3: Building personas off data
Lecture 4: DIY threading
Lecture 5: Practice – Building personas
Lecture 6: How companies are broken down
Lecture 7: What level do you target
Lecture 8: Review & Recap: Section 3
Chapter 4: Finding the right person
Lecture 1: Prospecting 101
Lecture 2: Building a hit list
Lecture 3: Using Airtable for your hit list
Lecture 4: Where to mine – overview
Lecture 5: Mining with LinkedIn (free) – B2B/B2C
Lecture 6: LinkedIn Sales Navigator (paid) – B2B/B2C
Lecture 7: Mining with Google
Lecture 8: Using press releases for mining – B2B
Lecture 9: Award winner mining – B2B
Lecture 10: Conferences and attendee lists – B2B/B2C
Lecture 11: Presentations, slides and publications
Lecture 12: Using directories – B2B
Lecture 13: OPTIONAL: Using communities for mining – B2C
Lecture 14: Twitter keywords – B2C
Lecture 15: Exporting competitors' followers on Twitter – B2C
Lecture 16: Personal network – how and when to use it
Lecture 17: Prospecting best practices
Lecture 18: Cold calling
Lecture 19: Follow along – Scripts for informational cold calling
Lecture 20: Practice – Cold calling – Making a real cold call
Lecture 21: Practice – Mining
Lecture 22: Review & Recap: Section 4
Chapter 5: How to find the right email address
Lecture 1: How email hunting works
Lecture 2: Using Email Permutator + Mailtester
Lecture 3: Hunting for emails with Hunter.io
Lecture 4: Using Voila Norbert
Lecture 5: How to find email addresses of social media profiles
Lecture 6: Tricks for when you're not sure
Lecture 7: Alternatives to email
Lecture 8: Practice – Prospecting for our interview campaign
Lecture 9: Review & Recap: Section 5
Chapter 6: How to find the right email address – enterprise edition
Lecture 1: Why these tools are different
Lecture 2: Using Datanyze
Lecture 3: OPTIONAL: Using The Harvester
Chapter 7: How to scale prospecting
Lecture 1: Intro to scaling
Lecture 2: The 4 rules of outsourcing
Lecture 3: Intro to Freelancer
Lecture 4: Writing a job post
Lecture 5: Going over your bids & setting a trial
Lecture 6: Bulk prospecting / buying leads
Lecture 7: Review & Recap: Section 7
Chapter 8: Strategizing / Copywriting principles
Lecture 1: 4 useful copywriting concepts
Lecture 2: The AIDA formula
Lecture 3: UVP
Lecture 4: The CBI framework
Lecture 5: Emotion based copywriting
Lecture 6: Review & Recap: Section 8
Chapter 9: Subject lines
Lecture 1: Subject lines
Lecture 2: Subject line templates for cold email
Lecture 3: Practice – Subject lines
Lecture 4: Practice – Rewriting bad headlines
Lecture 5: Practice – Writing subject lines for our interview campaign
Lecture 6: Review & Recap: Section 9
Chapter 10: Your body is a wonderland
Lecture 1: Intro to body
Lecture 2: Length, spacing, punctuation
Lecture 3: 4 parts of every cold email
Lecture 4: 3 golden rules of cold email
Lecture 5: How to address your prospect
Lecture 6: The Hook
Lecture 7: The Bridge
Lecture 8: The Pitch
Lecture 9: The CTA
Lecture 10: How much do you customize?
Lecture 11: Sending emails from company or personal email
Lecture 12: Using spintax to sound more personalized
Lecture 13: How to handle "contact@ / info@" email addresses
Lecture 14: Practice – Rewriting bad body copy
Lecture 15: Practice – Rewriting bad cold email from Perspectivo
Lecture 16: Practice – Sample email for our interview outreach (Evan)
Lecture 17: Practice – Sample email for our interview outreach (Zach)
Lecture 18: Review & Recap: Section 10
Chapter 11: Flair / Rich media / Attachments
Lecture 1: Why media is important & how to use it properly
Lecture 2: Emojis, exclamation points, and smiley faces
Lecture 3: Using GIFs
Lecture 4: Using Loom for screensharing
Instructors
-
Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder -
Zach Valenti
Artist & Entrepreneur
Rating Distribution
- 1 stars: 10 votes
- 2 stars: 10 votes
- 3 stars: 52 votes
- 4 stars: 251 votes
- 5 stars: 511 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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