Product Management 101

Product Management 101, available at $109.99, has an average rating of 4.59, with 81 lectures, 14 quizzes, based on 20345 reviews, and has 94732 subscribers.

You will learn about Learn the best practices of the work of product management – spanning market intelligence, strategy, new product development, and lifecycle management Take strong steps toward becoming a more strategic (and impactful) product manager Sample the breadth of product management including software, hardware, services, and analytics Learn to be leaner, faster, and more experimental This course is ideal for individuals who are Product managers with 0-5 years of experience or Aspiring product managers or Business managers who want to understand the work of product teams It is particularly useful for Product managers with 0-5 years of experience or Aspiring product managers or Business managers who want to understand the work of product teams.

Enroll now: Product Management 101

Summary

Title: Product Management 101

Price: $109.99

Average Rating: 4.59

Number of Lectures: 81

Number of Quizzes: 14

Number of Published Lectures: 74

Number of Published Quizzes: 14

Number of Curriculum Items: 95

Number of Published Curriculum Objects: 88

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Learn the best practices of the work of product management – spanning market intelligence, strategy, new product development, and lifecycle management
Take strong steps toward becoming a more strategic (and impactful) product manager
Sample the breadth of product management including software, hardware, services, and analytics
Learn to be leaner, faster, and more experimental

Who Should Attend

Product managers with 0-5 years of experience
Aspiring product managers
Business managers who want to understand the work of product teams

Target Audiences

Product managers with 0-5 years of experience
Aspiring product managers
Business managers who want to understand the work of product teams

The goal of Product Management 101 is to help you become a more strategic product manager – with a greater impact on your company and your products.

We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management. And we’ll span the breadth of product management, including software, hardware, services, and analytics – with company examples and practice activities.

We will step through the best practices for working with development teams to create innovative, market-leading products. We’ll discuss how to find deep customer insight. And we will look at how to best position, price, and manage these products in the market.

This course has been designed for product managers with 0-5 years of experiencewho want to up-level and re-energize their work, and it’s been designed for aspiring product managers who want to kickstart their work with skill and impact.

As product managers, we are gifted with influential positions. We aren’t wall decorations. We steal market share from our competitors month-by-month. We innovate, refine, and evolve our products. We set up our products for long-term success. We focus and deliver, we delight our customers. But all this takes skill. This course can help get you there.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course introduction

Lecture 2: Our purpose and work as product managers

Lecture 3: Ambition, impact, and excellence as a product manager

Chapter 2: Market Intelligence

Lecture 1: Motive company example and your challenge

Lecture 2: We want deep customer insight

Lecture 3: Interview our customers: The basics

Lecture 4: Interview our customers: Step-by-step

Lecture 5: Practice Activity: Customer interviews with Steelcase

Lecture 6: Capture customer insight with personas

Lecture 7: Analyze customer needs with the Kano model

Lecture 8: Practice Activity: Reedsy & the Kano Model

Lecture 9: Deep customer insight with Motive and Steelcase

Lecture 10: Analyze our markets with needs-based segmentation

Lecture 11: Practice Activity: LinkedIn market segments

Lecture 12: Describe our market segments

Lecture 13: Size our market segments

Lecture 14: Why we analyze our competitors

Lecture 15: Analyzing direct competition: market share and trends

Lecture 16: Competitors' strategy and go-to-market

Lecture 17: Competitive product comparisons

Lecture 18: Competitive positioning

Lecture 19: Disruptive technologies: autonomous vehicles and GenAI

Chapter 3: Strategy

Lecture 1: Product strategy: the basics

Lecture 2: Product vision and objectives

Lecture 3: Practice Activity: Product vision and objectives

Lecture 4: Crafting a product strategy: 4 steps

Lecture 5: Tracking a strategy

Chapter 4: New Product Development

Lecture 1: Prioritize our development efforts

Lecture 2: Create strategic roadmaps

Lecture 3: Roadmap styles

Lecture 4: Drive priorities with objectives and key results (OKRs)

Lecture 5: Practice Activity: Objectives and key results (OKRs) with Ancestry

Lecture 6: Use development buckets to focus our engineering work

Lecture 7: Practice Activity: Development buckets with elder care robotics

Lecture 8: Value-effort matrix

Lecture 9: User story mapping

Lecture 10: Prioritization and roadmapping: Wrap-up

Lecture 11: Discovery and delivery

Lecture 12: Practice Activity: Discovery & delivery with Big Agnes tents

Lecture 13: Stage-gates

Lecture 14: Testing product concepts

Lecture 15: Testing product concepts: examples

Lecture 16: Product analytics – software

Lecture 17: Product analytics – hardware

Lecture 18: Product experiments

Lecture 19: The new flavors of product management

Lecture 20: Launch

Lecture 21: Excellent new product launches: examples

Chapter 5: Lifecycle management

Lecture 1: Positioning and communication

Lecture 2: Value proposition

Lecture 3: Practice Activity: Create a value proposition

Lecture 4: Benefit trees

Lecture 5: Pricing

Lecture 6: 3C's of pricing

Lecture 7: SaaS pricing (software-as-a-service)

Lecture 8: Pricing step-by-step

Lecture 9: Practice Activity: LinkedIn pricing

Lecture 10: Sales support

Lecture 11: Activity: Working with sales teams

Lecture 12: Sales enablement tools

Lecture 13: Training, deal support, and view-from-the-field

Lecture 14: Sales channels

Lecture 15: Practice Activity: HP sales channels

Lecture 16: Finding and refining sales channels

Lecture 17: Product support

Lecture 18: Product support with Kobo360 and Sendy

Lecture 19: Finding growth

Lecture 20: Practice Activity: Finding growth

Lecture 21: Product-led growth

Lecture 22: Growth case study: Udemy

Lecture 23: Obsolescence

Chapter 6: Wrap-up

Lecture 1: 7 big themes from the course

Lecture 2: Course wrap-up

Lecture 3: Bonus lecture: Customer interview example

Instructors

Todd Birzer
Product management leader

Rating Distribution

1 stars: 62 votes
2 stars: 187 votes
3 stars: 1737 votes
4 stars: 8022 votes
5 stars: 10337 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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