Complete Product Management Course: Become a Product Manager
Complete Product Management Course: Become a Product Manager, available at $79.99, has an average rating of 4.23, with 276 lectures, 53 quizzes, based on 464 reviews, and has 3069 subscribers.
You will learn about Comprehensive understanding of product life cycle management, scope, and role of Product Managers. Master Customer-Driven Value Management for stronger innovation and effective decision-making. Explore various nuances and career tracks of the Product Manager role. Learn to design value propositions using frameworks like value proposition canvas, business model canvas, and design thinking. Become proficient in Agile Product Lifecycle Development, Customer Personas, User Stories, and Agile Methodology. Understand the varying roles of Product Managers in different types and sizes of companies. Principles of User Experience(UX) Design and User Interface(UI) design and Customer Experience (CX) Design Tools & Techniques for Low Fidelity & High Fidelity Prototyping User Research for creating compelling products and services Principles & Frameworks for Design Thinking and Information Architecture Learn Growth techniques for customer acquisition Understand the landscape of Digital Marketing Learn the tools and techniques of Website Marketing Develop a Social Media Marketing Plan and be able to use its elements Implement a Social Media Lead Generation Plan using various social platforms Product Marketing & Sales Enablement Go-To-Market Strategy Planning and Budgeting, Conceptualizing Marketing Ideas Product Marketing Metrics and tools Internal stakeholder Marketing & Management Digital Product Management & Prioritization in Digital Products Portfolio of Metrics – Business metrics, Customer metrics, Product metrics Product Lifecycle Stages, A Framework for North Star and supporting metrics Performing Product Analytics & A/B Testing Gauge and decipher problems, solutions, and craft relevant business models to achieve product-market fit. Plan and manage sprint activities and deliver targeted results. Operate with Scrum & Kanban principles for high quality process management. Plan and manage fast-paced effective releases that are made up of multiple sprints. Create and maintain high clarity stakeholder alignment via use of vision, project charter roadmap, and product backlogs. This course is ideal for individuals who are Anyone looking to get a job in Product Management or "Accidental" Product Managers who want to succeed at their job or Already established Product Managers who want to advance their skillset or People who want to transition into a Product Management career or Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs. or Entrepreneurs who want to realize their product vision It is particularly useful for Anyone looking to get a job in Product Management or "Accidental" Product Managers who want to succeed at their job or Already established Product Managers who want to advance their skillset or People who want to transition into a Product Management career or Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs. or Entrepreneurs who want to realize their product vision.
Enroll now: Complete Product Management Course: Become a Product Manager
Summary
Title: Complete Product Management Course: Become a Product Manager
Price: $79.99
Average Rating: 4.23
Number of Lectures: 276
Number of Quizzes: 53
Number of Published Lectures: 276
Number of Published Quizzes: 53
Number of Curriculum Items: 329
Number of Published Curriculum Objects: 329
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Comprehensive understanding of product life cycle management, scope, and role of Product Managers.
- Master Customer-Driven Value Management for stronger innovation and effective decision-making.
- Explore various nuances and career tracks of the Product Manager role.
- Learn to design value propositions using frameworks like value proposition canvas, business model canvas, and design thinking.
- Become proficient in Agile Product Lifecycle Development, Customer Personas, User Stories, and Agile Methodology.
- Understand the varying roles of Product Managers in different types and sizes of companies.
- Principles of User Experience(UX) Design and User Interface(UI) design and Customer Experience (CX)
- Design Tools & Techniques for Low Fidelity & High Fidelity Prototyping
- User Research for creating compelling products and services
- Principles & Frameworks for Design Thinking and Information Architecture
- Learn Growth techniques for customer acquisition
- Understand the landscape of Digital Marketing
- Learn the tools and techniques of Website Marketing
- Develop a Social Media Marketing Plan and be able to use its elements
- Implement a Social Media Lead Generation Plan using various social platforms
- Product Marketing & Sales Enablement
- Go-To-Market Strategy Planning and Budgeting, Conceptualizing Marketing Ideas
- Product Marketing Metrics and tools
- Internal stakeholder Marketing & Management
- Digital Product Management & Prioritization in Digital Products
- Portfolio of Metrics – Business metrics, Customer metrics, Product metrics
- Product Lifecycle Stages, A Framework for North Star and supporting metrics
- Performing Product Analytics & A/B Testing
- Gauge and decipher problems, solutions, and craft relevant business models to achieve product-market fit.
- Plan and manage sprint activities and deliver targeted results.
- Operate with Scrum & Kanban principles for high quality process management.
- Plan and manage fast-paced effective releases that are made up of multiple sprints.
- Create and maintain high clarity stakeholder alignment via use of vision, project charter roadmap, and product backlogs.
Who Should Attend
- Anyone looking to get a job in Product Management
- "Accidental" Product Managers who want to succeed at their job
- Already established Product Managers who want to advance their skillset
- People who want to transition into a Product Management career
- Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.
- Entrepreneurs who want to realize their product vision
Target Audiences
- Anyone looking to get a job in Product Management
- "Accidental" Product Managers who want to succeed at their job
- Already established Product Managers who want to advance their skillset
- People who want to transition into a Product Management career
- Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.
- Entrepreneurs who want to realize their product vision
Welcome to “Complete Product Management Course: Become a Product Manager”
**Updated July 2023
Are you eager to have a successful career in product management? Look no further! Our most practical course Complete Product Management Course: Become a Product Manager” is designed to equip you with the core skills and knowledge needed to excel in the Product Management field.
“Learn from an organization that has helped more than 4000 people transition to Product Management role.”
Learn the core skills that make up the entire value management process of Understanding Value, Creating Value, Communicating Value, Delivering and Capturing Value. Learn Product Management end to end process, from ideation, customer discovery, market research, competition analysis, targeting, segmenting, positioning, building and delivering the product.
In today’s competitive market, the demand for Product Management is increasing at a rapid pace.. More and more companies are finally figuring out how important this discipline and this Job is to their success. Often tagged as ‘mini-entrepreneurs’, Product Managers (PMs) take complete accountability over their product, be it IT or non-IT operations, building their mini-brands from the ground up. They are seen as those who perfect the trifecta of direction, vision, and practical know-how to get the ship sailing. But, aren’t afraid to get their hands dirty, should the need arise. Delivering Delight to customers is paramount and master the art of fulfilling their needs and wants. Understanding the Anatomy of a Product Manager and explore diverse Career Paths available in this Product Management field.
Join the growing community of successful Product Managers and take charge of your career with Udemy’s comprehensive Product Management course!
You will gain deep understanding of Product Management operations, learn best practices, and acquire new technical skills that are highly sought after in the international job market.
With top-notch instructor and engaging content, this course provides the most valuable insights and knowledge to excel in your Product Management journey. Don’t miss out on this opportunity to boost your career.
Course Curriculum
Chapter 1: Chapter 1 – Product Management Fundamentals – Introduction
Lecture 1: Introduction to Product Management Fundamentals
Chapter 2: Chapter 2 – Understanding Product Management
Lecture 1: Product Management Fundamentals – Getting Started
Lecture 2: What is a Product?
Lecture 3: Difference between a Product and a Service
Lecture 4: Moving from Services to Products.
Lecture 5: The Product Manager Mindset
Lecture 6: What is the Product Lifecycle?
Lecture 7: What is Product Management?
Lecture 8: Review & Recap
Chapter 3: Chapter 3 – Value Management
Lecture 1: What is Value?
Lecture 2: What is Value Management
Lecture 3: Understanding Value
Lecture 4: Creating Value
Lecture 5: Capturing Value
Lecture 6: Communicating Value
Lecture 7: Delivering Value
Lecture 8: Review & Recap
Chapter 4: Chapter 4 – 5 Step Product Management Framework
Lecture 1: What is The Adaptive Productizing Process?
Lecture 2: Market Analysis
Lecture 3: Strategic Planning
Lecture 4: Product Planning
Lecture 5: Go To Market
Lecture 6: Sales Enablement
Lecture 7: Delivering Delight
Lecture 8: Review & Recap
Lecture 9: Additional Learning Resources
Chapter 5: Chapter 5 – The Product Manager Role
Lecture 1: Role of a Product Manager
Lecture 2: PM Interlock with org
Lecture 3: CEO of the Product!
Lecture 4: Anatomy of a Product Manager
Lecture 5: Career Path of a Product Manager
Lecture 6: Who is a Product Leader?
Chapter 6: Chapter 6 – Value Proposition Design – Introduction
Lecture 1: Value Proposition Design – Course Introduction
Lecture 2: Context Setting
Lecture 3: Course Objective
Lecture 4: Additional Learning Resources
Chapter 7: Chapter 7 – Understanding Customers
Lecture 1: Importance of Understanding Your Customers
Lecture 2: How to understand your customer
Lecture 3: Additional Learning Resources
Chapter 8: Chapter 8 – Customer Interaction
Lecture 1: Introductions
Lecture 2: Building Relationships and Understanding Customer's Environment
Lecture 3: References
Lecture 4: Take Notes
Lecture 5: Additional Learning Resources
Chapter 9: Chapter 9 – Communicating With Your Customers
Lecture 1: Effective Communication
Lecture 2: B2B Communication
Chapter 10: Chapter 10 – Ethnography
Lecture 1: Ethnography and It's Importance
Chapter 11: Chapter 11 – Persona
Lecture 1: What is a Persona
Lecture 2: Creating Personas – Persona BAG
Lecture 3: BAG Framework – Behaviour,Aspirations, Goals
Lecture 4: Designing a Sample Persona
Chapter 12: Chapter 12 – Buyer Persona
Lecture 1: Building a Buyer Persona
Lecture 2: Why do Personas Fail
Lecture 3: Additional Learning Resources
Chapter 13: Chapter 13 – Understanding The Problem
Lecture 1: Understanding the Problem
Lecture 2: Asking the right questions
Lecture 3: Why do problems exist
Lecture 4: JTBD types (core, social, emotional)
Lecture 5: Customer Profile Map
Lecture 6: Additional Learning Resources
Chapter 14: Chapter 14 – Understanding the Solution
Lecture 1: Understanding the Solution
Lecture 2: Journey Map
Lecture 3: The Value Map
Lecture 4: Elements of Value
Lecture 5: Additional Learning Resources
Chapter 15: Chapter 15 – Value Proposition Design – Recap
Lecture 1: Value Proposition Design – Recap
Chapter 16: Assessment
Chapter 17: Chapter 1 – Course Overview
Lecture 1: Setting the context
Lecture 2: Course Overview
Lecture 3: Learning Outcomes
Chapter 18: Chapter 2 – The Digital Value Proposition
Instructors
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Institute of Product Leadership
The Premier B-School for Product Leadership
Rating Distribution
- 1 stars: 10 votes
- 2 stars: 15 votes
- 3 stars: 66 votes
- 4 stars: 161 votes
- 5 stars: 212 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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