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Essentials of Software-as-a-Service (SaaS) Business

Business

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Essentials of Software-as-a-Service (SaaS) Business, available at $44.99, has an average rating of 4.46, with 36 lectures, 11 quizzes, based on 4462 reviews, and has 15082 subscribers.

You will learn about Discover the history and understand the reasons behind the rapid development and success of the SaaS industry today. Master the core elements of SaaS business models, including free trials, freemiums, and tiered subscriptions. Implement lean startup techniques to enhance your product development and marketing efforts. Understand the importance of customer feedback and iterative development in creating successful SaaS products. Develop effective pricing strategies tailored to different customer segments and usage patterns. Apply key SaaS business metrics to measure and improve the performance of your SaaS product. Analyze real-world case studies to see how successful SaaS companies have achieved growth and profitability. This course is ideal for individuals who are Graduating students who consider their first internship in a SaaS company. or Individuals who are considering a change in career path into SaaS. or Aspiring entrepreneurs who want to understand the SaaS business model, learn how to build a minimum viable product, and use business metrics to start their business on a solid foundation. or Business executives looking to integrate SaaS solutions into existing business processes, propose innovative solutions, and manage transitions effectively. or Motivated marketers who want to learn SaaS-specific strategies to refine their campaigns and boost customer acquisition rates and revenue. or Product managers looking to enhance their skills in agile development practices to implement efficient development processes and improve product-market fit. or This course is NOT for individuals seeking to enhance their coding skills, as it focuses on business and marketing. It is particularly useful for Graduating students who consider their first internship in a SaaS company. or Individuals who are considering a change in career path into SaaS. or Aspiring entrepreneurs who want to understand the SaaS business model, learn how to build a minimum viable product, and use business metrics to start their business on a solid foundation. or Business executives looking to integrate SaaS solutions into existing business processes, propose innovative solutions, and manage transitions effectively. or Motivated marketers who want to learn SaaS-specific strategies to refine their campaigns and boost customer acquisition rates and revenue. or Product managers looking to enhance their skills in agile development practices to implement efficient development processes and improve product-market fit. or This course is NOT for individuals seeking to enhance their coding skills, as it focuses on business and marketing.

Enroll now: Essentials of Software-as-a-Service (SaaS) Business

Summary

Title: Essentials of Software-as-a-Service (SaaS) Business

Price: $44.99

Average Rating: 4.46

Number of Lectures: 36

Number of Quizzes: 11

Number of Published Lectures: 36

Number of Published Quizzes: 11

Number of Curriculum Items: 47

Number of Published Curriculum Objects: 47

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

  • Discover the history and understand the reasons behind the rapid development and success of the SaaS industry today.
  • Master the core elements of SaaS business models, including free trials, freemiums, and tiered subscriptions.
  • Implement lean startup techniques to enhance your product development and marketing efforts.
  • Understand the importance of customer feedback and iterative development in creating successful SaaS products.
  • Develop effective pricing strategies tailored to different customer segments and usage patterns.
  • Apply key SaaS business metrics to measure and improve the performance of your SaaS product.
  • Analyze real-world case studies to see how successful SaaS companies have achieved growth and profitability.

Who Should Attend

  • Graduating students who consider their first internship in a SaaS company.
  • Individuals who are considering a change in career path into SaaS.
  • Aspiring entrepreneurs who want to understand the SaaS business model, learn how to build a minimum viable product, and use business metrics to start their business on a solid foundation.
  • Business executives looking to integrate SaaS solutions into existing business processes, propose innovative solutions, and manage transitions effectively.
  • Motivated marketers who want to learn SaaS-specific strategies to refine their campaigns and boost customer acquisition rates and revenue.
  • Product managers looking to enhance their skills in agile development practices to implement efficient development processes and improve product-market fit.
  • This course is NOT for individuals seeking to enhance their coding skills, as it focuses on business and marketing.

Target Audiences

  • Graduating students who consider their first internship in a SaaS company.
  • Individuals who are considering a change in career path into SaaS.
  • Aspiring entrepreneurs who want to understand the SaaS business model, learn how to build a minimum viable product, and use business metrics to start their business on a solid foundation.
  • Business executives looking to integrate SaaS solutions into existing business processes, propose innovative solutions, and manage transitions effectively.
  • Motivated marketers who want to learn SaaS-specific strategies to refine their campaigns and boost customer acquisition rates and revenue.
  • Product managers looking to enhance their skills in agile development practices to implement efficient development processes and improve product-market fit.
  • This course is NOT for individuals seeking to enhance their coding skills, as it focuses on business and marketing.

What is Saas?

Have you ever heard about Software-as-a-Service (SaaS)? SaaS is a dynamic and rapidly growing segment of the IT industry where vendors provide “on-demand” software solutions over the internet. Lecturer Robert Barcik is going to take you through all the essentials of this lucrative business area.

In recent years, many companies have demonstrated the significant profitability of the SaaS model. However, the industry also sees a high failure rate among SaaS start-ups. Why does this happen? What could these start-ups do better? This course aims to answer these critical questions by exploring the key strategies, metrics, and best practices essential for building and sustaining a successful SaaS business.

Why choose this course?

  • Insights from Industry Experts: In developing this course, we didn’t just review the extensive literature available on SaaS — we also conducted in-depth interviews with 13 SaaS companies. Some of these companies shared honest stories about their failures, providing valuable lessons on what to avoid. Others revealed the secrets behind their success, offering practical strategies and insights that you can apply to your own SaaS business. This blend of theoretical knowledge and real-world experiences makes our course uniquely comprehensive and actionable.

  • Up-to-Date Content: The course is regularly updated to include the latest trends and strategies in the SaaS industry.

  • Personalized Support: I’m here to answer your questions and provide support throughout your learning journey. Whether you need clarification on course content or guidance on how to apply these concepts, I’m available to help ensure you get the most out of this course.

Content and Overview

This course begins with the absolute basics — we start by examining the history and evolution of SaaS, which provides you with a solid foundation for understanding its significance in the modern business landscape. As the course progresses, we explore advanced topics — SaaS-specific business strategies such as the Lean Startup approach, SaaS pricing strategies, and SaaS Business metrics.

Important: This course focuses on the business side of SaaS and does not cover the programming aspects. Instead, it emphasizes strategic planning, market analysis, and operational efficiency to help you build a successful SaaS business.

Course Curriculum

Chapter 1: What Is Software-as-a-Service?

Lecture 1: Origins of Software-as-a-Service

Lecture 2: Defining Software-as-a-Service

Lecture 3: SaaS Startups Failing

Lecture 4: Course Materials

Chapter 2: Building Software-as-a-Service

Lecture 1: Traditional vs. Lean Approach to Product Development – Part 1

Lecture 2: Traditional vs. Lean Approach to Product Development – Part 2

Lecture 3: Creating a Minimum Viable Product (MVP)

Lecture 4: Validated Learning and Feedback Loops

Lecture 5: Agile Development Methodologies

Chapter 3: SaaS Pricing

Lecture 1: Introduction to SaaS Pricing

Lecture 2: B2B and B2C Markets

Lecture 3: Pricing Strategies

Lecture 4: Introduction to Subscription Models

Lecture 5: Tiered Subscription Model

Lecture 6: How to design a tiered model?

Lecture 7: Usage-Based Subscription Model

Lecture 8: The Psychology behing Effective Pricing

Chapter 4: Trial Models

Lecture 1: Introduction to Trial Models

Lecture 2: Specifics of Free Trial Models – Part 1

Lecture 3: Specifics of Free Trial Models – Part 2

Lecture 4: Specifics of Free Trial Models – Part 3

Lecture 5: Strategies for Creating a Free Trial

Lecture 6: Freemium Model

Lecture 7: When to Choose the Freemium Model?

Lecture 8: Challenges in Designing the Freemium Model

Chapter 5: Business Metrics in SaaS

Lecture 1: Introduction to SaaS Business Metrics

Lecture 2: Vanity vs Actionable Metrics

Lecture 3: Company Activity Metrics – Part 1

Lecture 4: Company Activity Metrics – Part 2

Lecture 5: Sales Activity Metrics – Part 1

Lecture 6: Sales Activity Metrics – Part 2

Lecture 7: Sales Activity Metrics – Part 3

Lecture 8: Metrics relevance in a SaaS Company Lifecycle – Part 1

Lecture 9: Metrics relevance in a SaaS Company Lifecycle – Part 2

Lecture 10: Metrics relevance in a SaaS Company Lifecycle – Part 3

Chapter 6: Bonus Section

Lecture 1: Bonus Lecture

Instructors

Rating Distribution

  • 1 stars: 45 votes
  • 2 stars: 89 votes
  • 3 stars: 556 votes
  • 4 stars: 1821 votes
  • 5 stars: 1951 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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