Business Model Innovation: Differentiate & Grow Your Company

Course Curriculum

Chapter 1: Introduction to the course

Lecture 1: Introduction to the course. What is this all about?

Lecture 2: Bonus: Uber innovation model

Chapter 2: Introduction to Business Models

Lecture 1: Case Studies of Famous Companies

Lecture 2: Introduction to the Business Model Canvas with Twitch.tv

Lecture 3: Who are your Customers? + Exercise

Lecture 4: What is the Value Proposition and how to define it

Lecture 5: Define your Sales & Delivery Channels

Lecture 6: How do you manage your Customers Relationships?

Lecture 7: Making money: The Revenue Streams

Lecture 8: Internal Operations: What are your Key Resources?

Lecture 9: What are your Key Activities?

Lecture 10: Who are your Key Partners?

Lecture 11: Understand your Cost Structure

Lecture 12: Conclusion & Recap

Chapter 3: How to Design Innovative Business Models – Introduction

Lecture 1: How do Startups Disrupt Markets and Take Out Big Players?

Lecture 2: Examples of Disruptive Startups and How They Did It

Lecture 3: Bonus: Airbnb innovation model

Chapter 4: Product and Design Innovation – The most common type and the new emerging type

Lecture 1: The most common (and difficult) type of innovation: just a "Better Product"

Lecture 2: Introduction to innovative design – The reason behind Tinder and Uber success

Lecture 3: Improve how a product looks – A better visual design for physical products

Lecture 4: Improve interfaces – Better design for Websites & Online Software

Lecture 5: Improve interfaces – Better design of Mobile Apps

Lecture 6: Design innovation – Halfway recap

Lecture 7: Improve the Customer Experience for "offline" businesses

Lecture 8: Improve the User and Customer Experience for websites

Lecture 9: Improve the User Experience design for Mobile Apps

Lecture 10: Recap of Design Innovation

Lecture 11: Recap & Brainstormer's Cheatsheet – What to Remember about Offering & Design

Lecture 12: Bonus: Tesla Innovation Model

Chapter 5: Customer Innovation: Customer niches, Sales & Delivery Channels, Marketing

Lecture 1: Disrupting Customer Relationships – Introduction

Lecture 2: New ways to acquire your first-time customers

Lecture 3: Innovative ways to keep and grow existing customers

Lecture 4: Customer relationships – Conclusion

Lecture 5: Recap & Brainstormer's Cheatsheet – What to Remember about Customer Engagement

Lecture 6: Disrupting Customer Segments – Introduction

Lecture 7: Focusing on an underserved market niche

Lecture 8: Creating a full new customer segment from scratch

Lecture 9: Recap & Brainstormer's Cheatsheet – What to Remember about Customer Niches

Lecture 10: Disrupting Sales & Delivery Channels – Introduction

Lecture 11: Disrupt the delivery channels of physical products

Lecture 12: Delivery of digital products + recap

Lecture 13: Digital Sales Channels

Lecture 14: Physical Sales Channels

Lecture 15: Channels Disruption – Conclusion

Lecture 16: Recap & Brainstormer's Cheatsheet – What to Remember about Channel Innovation

Chapter 6: Resource-driven Innovation: How to optimize and innovate on your processes

Lecture 1: New Product Development techniques

Lecture 2: Innovative Production techniques

Lecture 3: Case Study: Automation for Small & Medium Companies (Part 1)

Lecture 4: Case Study: Automation for Small & Medium Companies (Part 2)

Lecture 5: How to Find the Best Strategies for Any Business – Reverse Engineering Process

Lecture 6: Recap & Brainstormer's Cheatsheet – What to Remember about Process Innovation

Chapter 7: Revenue Model Innovation – How innovative revenue streams can generate growth

Lecture 1: Disrupting Revenue Models – Introduction

Lecture 2: Subscription models

Lecture 3: Freemium and Micropayments

Lecture 4: Advertising

Lecture 5: Affiliates and Franchising

Lecture 6: Revenue Models End and Recap

Lecture 7: Recap & Brainstormer's Cheatsheet – What to Remember about Revenue Models

Lecture 8: Share your own stories of innovative business practices!

Chapter 8: Purchasing Psychology – Reasons why people buy stuff

Lecture 1: Necessity: Products that you need in your everyday life

Lecture 2: Loss Aversion: Not paying will result in a hassle or disadvantage

Lecture 3: Fear: Protect yourself from danger and accidents

Lecture 4: Convenience: Solve problems and save time

Lecture 5: Pleasure: Humans love to enjoy life

Lecture 6: Belonging and Vanity: Need for relationships and social status

Lecture 7: Scarcity: Rarity increases value

Chapter 9: Crash Course: How to Use AI and ChatGPT to Grow Your Business

Lecture 1: Introduction to ChatGPT

Lecture 2: Update 2024 : ChatGPT vs Claude vs Gemini

Lecture 3: Innovate the Business Model Using ChatGPT

Lecture 4: Major Lessons From the Previous Exercise

Lecture 5: Use this Magic ChatGPT Prompt to Find Amazing Strategy Ideas

Lecture 6: Improve the User Experience Using ChatGPT

Lecture 7: Use ChatGPT to Find New Sales Channels

Lecture 8: Use ChatGPT to Improve Your Customer Journey

Lecture 9: Improve Your Website Copy and SEO with ChatGPT

Lecture 10: Innovate Your Product or Service Using ChatGPT

Lecture 11: Crazy and Fun Ideas to Try For Product Innovation with ChatGPT

Lecture 12: Product Design Innovation using Image Generating AI

Chapter 10: Bonus Content

Lecture 1: BONUS Lecture