B2B Sales Strategy for Tech Startups by Sramana Mitra

Throughout this course, we’ll dive into one of the most pivotal aspects of business-to-business startups: sales. While securing initial customers through founder-led efforts is crucial, it’s just the beginning of building a scalable business. To truly achieve scalability, you must establish a well-defined sales process, and that’s exactly what we’ll explore here.

Our focus goes beyond simply acquiring customers; we’ll go into the fundamental principles and highly predictable methodologies that underpin successful sales strategies. Drawing from over 15 years of experience, I’ll share the battle-tested methodology that has enabled us to scale numerous companies effectively.

Understanding the importance of a repeatable sales process is paramount. It’s the difference between stagnation and growth for your startup. Throughout the course, we’ll zero in on the intricacies of business-to-business (B2B) sales, tackling issues like navigating client organizations, managing sales funnels, qualifying leads, and defining sales cycles and stages.

While these topics may seem daunting, rest assured they’re rooted in proven strategies, making them both understandable and actionable. By mastering these concepts, you’ll gain the skills necessary to implement and manage a successful sales process for your tech startup.

Join me as we unravel B2B sales and embark on a journey to empower your startup to achieve its business goals. Let’s get started!

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