Business Story Marketing
Business Story Marketing, available at $44.99, has an average rating of 4.56, with 33 lectures, 1 quizzes, based on 9 reviews, and has 103 subscribers.
You will learn about Communicate your most shareable business story Create your story in five different formats – for website, podcast, video, byline and print Analyze plot, theme and character in your business story Match your story type to that of your customers Build social media strategy based on your story and character type This course is ideal for individuals who are This course is for small business owners and creative entrepreneurs who want one strong clear business story to use across your marketing or It's for you if you want a personalized message, which is highly shareable and uses the psychology of stickiness or If you want to raise finance, and need a compelling narrative for potential investors, it could be most useful It is particularly useful for This course is for small business owners and creative entrepreneurs who want one strong clear business story to use across your marketing or It's for you if you want a personalized message, which is highly shareable and uses the psychology of stickiness or If you want to raise finance, and need a compelling narrative for potential investors, it could be most useful.
Enroll now: Business Story Marketing
Summary
Title: Business Story Marketing
Price: $44.99
Average Rating: 4.56
Number of Lectures: 33
Number of Quizzes: 1
Number of Published Lectures: 33
Number of Published Quizzes: 1
Number of Curriculum Items: 34
Number of Published Curriculum Objects: 34
Original Price: £29.99
Quality Status: approved
Status: Live
What You Will Learn
- Communicate your most shareable business story
- Create your story in five different formats – for website, podcast, video, byline and print
- Analyze plot, theme and character in your business story
- Match your story type to that of your customers
- Build social media strategy based on your story and character type
Who Should Attend
- This course is for small business owners and creative entrepreneurs who want one strong clear business story to use across your marketing
- It's for you if you want a personalized message, which is highly shareable and uses the psychology of stickiness
- If you want to raise finance, and need a compelling narrative for potential investors, it could be most useful
Target Audiences
- This course is for small business owners and creative entrepreneurs who want one strong clear business story to use across your marketing
- It's for you if you want a personalized message, which is highly shareable and uses the psychology of stickiness
- If you want to raise finance, and need a compelling narrative for potential investors, it could be most useful
Invest a half day in this course, to create your lifelong business story.
SELECTED BY UDEMY AS ONE OF TOP TEN CHAMPION COURSES FOR BLACK FRIDAY 2015.
Business Story Marketing is for creative entrepreneurs and small biz owners, seeking one most shareable business story, to use across your marketing channels.
You may find marketing a challenge, with your efforts feeling fragmented – or maybe you could do with creating a compelling narrative to gain investment for your business, and rapid growth.
Using truth, psychology and story analysis, you’ll create five different formats to shape your business story for the web, print, podcast, video and byline. You’ll identify your character type and your story type, and work out how your business story can merge with that of your customers or clients.
Highly interactive and practical, you can do this course in a half day, giving you a business story that will last a lifetime.
Course Curriculum
Chapter 1: How Stories Have Value
Lecture 1: Introduction
Lecture 2: How This Course Works
Lecture 3: Sticky Story Examples
Lecture 4: Sign Your Brain Into Storyland
Lecture 5: EXERCISE: Sign Your Brain Into Storyland
Lecture 6: Download: Introduction Script
Chapter 2: Your Brain On Story
Lecture 1: Your Mirror Neurons
Lecture 2: Emotions In Your Story
Lecture 3: Morals And Tension
Lecture 4: EXPERIMENT: Your Brain's Story Compulsion
Lecture 5: Expert Views On Story
Lecture 6: CREATE: Your Backstory
Lecture 7: EXERCISE: Story 1 – Podcast
Lecture 8: Download: Mirror Neurons Script
Chapter 3: Your Business Story: Plot And Theme
Lecture 1: Shaping Your Plot
Lecture 2: CREATE: Your Theme And Manifesto
Lecture 3: EXERCISE: Story 2 – Manifesto
Lecture 4: Download: Plot And Theme Script
Chapter 4: Your Business Story: Character And Story Type
Lecture 1: Your Character And Authenticity
Lecture 2: Character Pop Quiz
Lecture 3: Choosing Your Character
Lecture 4: CREATE: Your About You Page
Lecture 5: EXERCISE: Story 3 – About You
Lecture 6: Your Story Type
Chapter 5: Making Your Story Sticky
Lecture 1: How Stickiness Works
Lecture 2: CREATE: Your Direct Video Script
Lecture 3: EXERCISE: Story 4 – Video
Lecture 4: Editing Your Sticky Story
Lecture 5: CREATE: Your Byeline
Lecture 6: EXERCISE: Story 5 – Byline
Lecture 7: Suzi And Matt Case Histories: Notes
Lecture 8: Resources
Lecture 9: Resources
Instructors
-
Philippa Davies
Writer and Psychologist
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 1 votes
- 5 stars: 6 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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