Understanding Strategic Marketing
Understanding Strategic Marketing, available at $94.99, has an average rating of 4.69, with 31 lectures, 2 quizzes, based on 3052 reviews, and has 9849 subscribers.
You will learn about Master a wide range of marketing techniques Design a comprehensive marketing strategy for their company Take control of your marketing strategy instead of being pulled along by the market Feel able to take on a new marketing role at work! Apply academic techniques to your company and sector Deconstruct marketing terminology to use it in real life Identify profitable gaps in your market for future development Assess your product range for dead weight and future stars Understand why some products excel and others flop – and how to make them all winners! This course is ideal for individuals who are Anyone with an interest in marketing or Those who've never worked in marketing before, and those looking to deveop existing skills or Marketing experts wanting to revitalise and refresh their skills or Someone wanting to learn academic techniques in a practical setting It is particularly useful for Anyone with an interest in marketing or Those who've never worked in marketing before, and those looking to deveop existing skills or Marketing experts wanting to revitalise and refresh their skills or Someone wanting to learn academic techniques in a practical setting.
Enroll now: Understanding Strategic Marketing
Summary
Title: Understanding Strategic Marketing
Price: $94.99
Average Rating: 4.69
Number of Lectures: 31
Number of Quizzes: 2
Number of Published Lectures: 31
Number of Published Quizzes: 2
Number of Curriculum Items: 33
Number of Published Curriculum Objects: 33
Original Price: £79.99
Quality Status: approved
Status: Live
What You Will Learn
- Master a wide range of marketing techniques
- Design a comprehensive marketing strategy for their company
- Take control of your marketing strategy instead of being pulled along by the market
- Feel able to take on a new marketing role at work!
- Apply academic techniques to your company and sector
- Deconstruct marketing terminology to use it in real life
- Identify profitable gaps in your market for future development
- Assess your product range for dead weight and future stars
- Understand why some products excel and others flop – and how to make them all winners!
Who Should Attend
- Anyone with an interest in marketing
- Those who've never worked in marketing before, and those looking to deveop existing skills
- Marketing experts wanting to revitalise and refresh their skills
- Someone wanting to learn academic techniques in a practical setting
Target Audiences
- Anyone with an interest in marketing
- Those who've never worked in marketing before, and those looking to deveop existing skills
- Marketing experts wanting to revitalise and refresh their skills
- Someone wanting to learn academic techniques in a practical setting
Understanding Strategic Marketing
A guide for managers and MBA students to master marketing theory and application
This course could save your business $1000s – if you’re launching a new brand, moving into new markets, or wanting to grow your existing sales – marketing is a valuable skill that you definitely need to master.
Chris Croft is an international speaker and widely published author, who’s been teaching Marketing skills to companies for over 20 years. He’s taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life changing skills for home and work.
He covers everything you need to know from preparing and planning, understanding your customers and competitors, setting your prices, and ultimately getting the right products in front of the right people. This course covers all the academic models and theories you’d learn on an MBA course, but with practical tools and examples you can use right away to get better results for your business.
The course overview includes:
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Getting your product in front of the right people at the right time, to see your sales rocket
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How to understand your customers better
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Spotting new lucrative markets to move into
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Understanding you weaknesses, and minimising them
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Marketing theories ranging from SWOT, 4Ps, Porters 5 Forces, Ansoffs Matrix, and many others
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Setting your prices for maximum revenue
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How to make sure your marketing budget gets the highest return possible
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And lots lots more!
This course comes with a 30 day money back guarantee.
Course Curriculum
Chapter 1: Welcome
Lecture 1: Welcome
Lecture 2: What is Marketing?
Lecture 3: Course Overview
Lecture 4: Download your workbook
Chapter 2: What Business Are We In?
Lecture 1: Introduction
Lecture 2: Are You Product or Market Led?
Lecture 3: Understanding the Product Lifecycle
Lecture 4: Identifying High Performing Products and Creating More!
Lecture 5: Calculating Your Relative Market Share
Lecture 6: What Threatens Your Market?
Lecture 7: Predicting Future Events
Lecture 8: Defining Your Competitors
Lecture 9: How to do a Competitor Analysis
Chapter 3: Understanding Our Customers
Lecture 1: Introduction
Lecture 2: How Fragmented is Your Market?
Lecture 3: Determining Strategic Future
Chapter 4: Success Factors and Competitive Advantage
Lecture 1: Introduction
Lecture 2: SWOT Matrix
Lecture 3: Critical Success Factors
Lecture 4: Porter's Competitive Advantage
Chapter 5: Building A Strategy
Lecture 1: Introduction
Lecture 2: Segmentation and Product Positioning
Lecture 3: Is Your Market as Attractive as You Think?
Lecture 4: The 4 Ps
Lecture 5: Mastering Price – Strategies and Tactics for maximum profits
Lecture 6: Summing up with SWOT
Chapter 6: Communicate to your Market
Lecture 1: Introduction
Lecture 2: Why do your customers buy, and should you invest in a brand?
Chapter 7: Wrap Up
Lecture 1: Thank You
Lecture 2: Next Steps
Lecture 3: How To Get Your Certificate
Instructors
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Chris Croft
Management Trainer, Speaker, Author
Rating Distribution
- 1 stars: 8 votes
- 2 stars: 41 votes
- 3 stars: 290 votes
- 4 stars: 1131 votes
- 5 stars: 1582 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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