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Customer-Centric CRM: Navigating Customer Relationships

Business

Customer-Centric CRM: Navigating Customer Relationships, available at $59.99, has an average rating of 3.85, with 73 lectures, based on 89 reviews, and has 9885 subscribers.

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You will learn about Fundamentals of CRM: Understand the core concepts and principles of Customer Relationship Management. Historical Evolution: Explore the historical chronology and evolution of CRM practices. Customer Relationships Matrix: Learn about the intricate matrix of customer relationships and its components. Strategic CRM: Gain insights into strategic CRM practices, including customer portfolio management and value creation. Operations CRM: Explore operational aspects such as sales force automation, marketing automation, and service automation. Analytical CRM: Understand the role of data analytics in CRM, including customer-related database management. CRM Benefits: Discover the benefits of effective CRM implementation and strategies for success. Case Studies: Analyze real-world case studies to understand CRM strategies employed by different companies and their impacts. This course is ideal for individuals who are Business Professionals: Entrepreneurs, managers, and executives seeking to enhance customer relationships and drive business growth. or Marketing Specialists: Marketing professionals interested in leveraging CRM strategies to improve customer engagement and retention. or Sales Teams: Sales representatives and teams aiming to streamline their processes and increase customer satisfaction through effective CRM practices. or CRM Practitioners: Individuals working in CRM roles or aspiring to enter the field, looking to deepen their understanding and skills in customer relationship management. or Small Business Owners: Owners of small businesses keen on implementing CRM solutions to better manage customer interactions and boost profitability. or Consultants: Business consultants and advisors interested in advising clients on CRM strategies and implementation techniques. or Students and Academics: Students studying business, marketing, or related fields, as well as academics researching CRM practices and their impacts. It is particularly useful for Business Professionals: Entrepreneurs, managers, and executives seeking to enhance customer relationships and drive business growth. or Marketing Specialists: Marketing professionals interested in leveraging CRM strategies to improve customer engagement and retention. or Sales Teams: Sales representatives and teams aiming to streamline their processes and increase customer satisfaction through effective CRM practices. or CRM Practitioners: Individuals working in CRM roles or aspiring to enter the field, looking to deepen their understanding and skills in customer relationship management. or Small Business Owners: Owners of small businesses keen on implementing CRM solutions to better manage customer interactions and boost profitability. or Consultants: Business consultants and advisors interested in advising clients on CRM strategies and implementation techniques. or Students and Academics: Students studying business, marketing, or related fields, as well as academics researching CRM practices and their impacts.

Enroll now: Customer-Centric CRM: Navigating Customer Relationships

Summary

Title: Customer-Centric CRM: Navigating Customer Relationships

Price: $59.99

Average Rating: 3.85

Number of Lectures: 73

Number of Published Lectures: 73

Number of Curriculum Items: 73

Number of Published Curriculum Objects: 73

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

  • Fundamentals of CRM: Understand the core concepts and principles of Customer Relationship Management.
  • Historical Evolution: Explore the historical chronology and evolution of CRM practices.
  • Customer Relationships Matrix: Learn about the intricate matrix of customer relationships and its components.
  • Strategic CRM: Gain insights into strategic CRM practices, including customer portfolio management and value creation.
  • Operations CRM: Explore operational aspects such as sales force automation, marketing automation, and service automation.
  • Analytical CRM: Understand the role of data analytics in CRM, including customer-related database management.
  • CRM Benefits: Discover the benefits of effective CRM implementation and strategies for success.
  • Case Studies: Analyze real-world case studies to understand CRM strategies employed by different companies and their impacts.

Who Should Attend

  • Business Professionals: Entrepreneurs, managers, and executives seeking to enhance customer relationships and drive business growth.
  • Marketing Specialists: Marketing professionals interested in leveraging CRM strategies to improve customer engagement and retention.
  • Sales Teams: Sales representatives and teams aiming to streamline their processes and increase customer satisfaction through effective CRM practices.
  • CRM Practitioners: Individuals working in CRM roles or aspiring to enter the field, looking to deepen their understanding and skills in customer relationship management.
  • Small Business Owners: Owners of small businesses keen on implementing CRM solutions to better manage customer interactions and boost profitability.
  • Consultants: Business consultants and advisors interested in advising clients on CRM strategies and implementation techniques.
  • Students and Academics: Students studying business, marketing, or related fields, as well as academics researching CRM practices and their impacts.

Target Audiences

  • Business Professionals: Entrepreneurs, managers, and executives seeking to enhance customer relationships and drive business growth.
  • Marketing Specialists: Marketing professionals interested in leveraging CRM strategies to improve customer engagement and retention.
  • Sales Teams: Sales representatives and teams aiming to streamline their processes and increase customer satisfaction through effective CRM practices.
  • CRM Practitioners: Individuals working in CRM roles or aspiring to enter the field, looking to deepen their understanding and skills in customer relationship management.
  • Small Business Owners: Owners of small businesses keen on implementing CRM solutions to better manage customer interactions and boost profitability.
  • Consultants: Business consultants and advisors interested in advising clients on CRM strategies and implementation techniques.
  • Students and Academics: Students studying business, marketing, or related fields, as well as academics researching CRM practices and their impacts.

Welcome to our comprehensive course on Customer Relationship Management (CRM), where we delve into the intricacies of managing and nurturing customer relationships in today’s dynamic business landscape. CRM has evolved from being a mere transactional tool to a strategic imperative for businesses seeking sustainable growth and competitive advantage. In this course, we will explore the multifaceted dimensions of CRM, from its fundamental principles to its strategic applications and operational intricacies.

Through a series of lectures and case studies, you will gain a deep understanding of CRM’s role in enhancing customer satisfaction, driving loyalty, and maximizing profitability. We will start by introducing CRM, defining its core concepts, and tracing its historical development. From there, we will explore the customer relationships matrix, strategic CRM, operations CRM, and analytical CRM, covering everything from customer acquisition to retention and management.

Throughout the course, you will learn about various CRM tools, techniques, and technologies, including sales force automation, marketing automation, and service automation. We will also discuss the benefits of CRM and provide insights into successful CRM implementation and management.

Moreover, our course includes two comprehensive case studies that allow you to apply your knowledge to real-world scenarios, analyzing CRM strategies employed by different companies and their impacts on business performance.

Whether you are a marketing professional, business owner, or aspiring CRM specialist, this course equips you with the knowledge and skills needed to harness the power of CRM and drive customer-centric success. Join us on this exciting journey to unlock the secrets of effective customer relationship management and elevate your business to new heights of success.

Section 1: Introduction

In this section, students will receive a comprehensive introduction to Customer Relationship Management (CRM). Lecture 1 provides an overview of CRM, outlining its significance in modern business practices. Lecture 2 delves into the definition of CRM, elucidating its core concepts and functionalities. Lecture 3 offers a historical chronology, tracing the evolution of CRM and its pivotal moments. Lecture 4 explores the complements recorded in CRM systems, setting the stage for deeper exploration.

Section 2: Customer Relationships Matrix

This section focuses on understanding the intricate matrix of customer relationships. Lecture 5 delves into the complements within the matrix, elucidating the interplay between various factors. Lectures 6 to 9 continue the exploration, introducing students to CRMC (Customer Relationship Management and Commerce) and detailing the nature of customer relationships and lifecycle management.

Section 3: Strategic CRM

Strategic CRM is the focal point of this section. Lecture 14 examines the complements of strategic CRM, highlighting its strategic importance. Lectures 15 to 20 delve into customer strategic portfolio management, emphasizing the creation of value-rich experiences. Lecture 21 and 22 further explore customer experience management, a critical aspect of strategic CRM.

Section 4: Operations CRM

Operations CRM, its mechanisms, and automation are the core subjects of this section. Lectures 23 and 24 introduce students to the complements of operations CRM and delve into sales force automation. Lectures 25 to 28 continue the exploration, covering marketing automation and service automation in detail.

Section 5: Management ACRM

This section focuses on Analytical CRM (ACRM) and its management. Lecture 30 introduces students to the complements of ACRM, while Lecture 31 delves into the creation and management of customer-related databases, essential for strategic decision-making.

Section 6: CRM Benefits

In this section, students explore the benefits of CRM. Lecture 32 outlines the complements of CRM benefits, while Lecture 33 emphasizes the importance of success planning in realizing these benefits effectively.

Sections 7 and 8: Customer Relationship Management – Case Studies

These sections offer real-world insights through case studies. Students analyze two different companies’ CRM strategies, starting from their introduction, vision, and mission to in-depth analyses such as SWOT, PESTLE, and CRM audits. They also examine specific CRM strategies implemented by these companies, providing practical insights into CRM application in diverse business settings.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to CRM

Lecture 2: CRM Defination

Lecture 3: Historical Chronology

Lecture 4: Complements Recorded

Chapter 2: Customer Relationships Matrix

Lecture 1: Matrix Complements

Lecture 2: CRMC Introduction

Lecture 3: CRMC Introduction Continue

Lecture 4: CRMC Relationships

Lecture 5: CRMC Relationships Continue

Lecture 6: Customer LCM

Lecture 7: Customer Acquisition

Lecture 8: Customer Retention

Lecture 9: Customer Retention Continue

Chapter 3: Strategic CRM

Lecture 1: Strategic CRM Complements

Lecture 2: Customer Strategic Portfolio Management Part 1

Lecture 3: Customer Strategic Portfolio Management Part 2

Lecture 4: Customer Strategic Portfolio Management Part 3

Lecture 5: SCRM Customer Value Experience Part 1

Lecture 6: SCRM Customer Value Experience Part 2

Lecture 7: SCRM Customer Value Experience Part 3

Lecture 8: Customer Experience Management

Lecture 9: Customer Experience Management Continue

Chapter 4: Operations CRM

Lecture 1: Operations CRM Complements

Lecture 2: OCRM Sales Force Automation

Lecture 3: OCRM Sales Force Automation Continue

Lecture 4: OCRM Marketing Automation

Lecture 5: OCRM Marketing Automation Continue

Lecture 6: OCRM Service Automation

Lecture 7: OCRM Service Automation Continue

Chapter 5: Management ACRM

Lecture 1: ACRM Complements

Lecture 2: ACRM Customer Related Database

Chapter 6: CRM Benefits

Lecture 1: CRM Benefits Complements

Lecture 2: Success Planning

Chapter 7: Customer Relationship Management – Case Study #1

Lecture 1: Introduction to CRM-Case Study

Lecture 2: CRM Definition

Lecture 3: CRM-Complements

Lecture 4: Company Overview

Lecture 5: Company Vision and Mission

Lecture 6: IRIC Mileposts

Lecture 7: Services Offered

Lecture 8: Objective

Lecture 9: Key Observations

Lecture 10: CRM Strategy

Lecture 11: Ethos Complements

Lecture 12: Geo Assessment

Lecture 13: SCRM Audit

Lecture 14: SCRM Audit Continue

Lecture 15: PESTLE Analysis

Lecture 16: SWOT Analysis

Lecture 17: SCRM-Complements

Lecture 18: CSPM

Lecture 19: CEVD

Lecture 20: CEM

Chapter 8: Customer Relationship Management – Case Study #2

Lecture 1: Introduction to Case Study

Lecture 2: CRM Definition

Lecture 3: CRM Complements

Lecture 4: Company Overview

Lecture 5: Vision and Mission Statement

Lecture 6: IRIC Mileposts

Lecture 7: Business Verticals

Lecture 8: Objective

Lecture 9: Key Observations

Lecture 10: CRM Strategy

Lecture 11: Ethos Complements

Lecture 12: Geo Assessment Profiling

Lecture 13: CRM Audit

Lecture 14: CRM Audit Continue

Lecture 15: PESTLE Analysis

Lecture 16: SWOT Analysis

Lecture 17: OCRM Complements

Lecture 18: CRM SFA

Lecture 19: CRM MA

Lecture 20: CRM SA

Instructors

Rating Distribution

  • 1 stars: 2 votes
  • 2 stars: 6 votes
  • 3 stars: 16 votes
  • 4 stars: 29 votes
  • 5 stars: 36 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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