International B2B Trade Shows Management
International B2B Trade Shows Management, available at $49.99, has an average rating of 4.8, with 35 lectures, 3 quizzes, based on 64 reviews, and has 1627 subscribers.
You will learn about Prioritize market entry decisions based on extensive market research Plan and participate successfully to international B2B Trade Shows Plan and prepare marketing and communication materials for the B2B Trade Shows Boost sales staff performance on the trade show floor Discover trade shows visitors’ profiles, needs, and objectives This course is ideal for individuals who are Entrepreneurs, producers, traders who want to determine how to organize the participation in international trade shows or People who want to evaluate potential new market entries or People who want to apply the appropriate communication and promotional tools for trade shows or People who want to develop their trade shows planning and executing skills It is particularly useful for Entrepreneurs, producers, traders who want to determine how to organize the participation in international trade shows or People who want to evaluate potential new market entries or People who want to apply the appropriate communication and promotional tools for trade shows or People who want to develop their trade shows planning and executing skills.
Enroll now: International B2B Trade Shows Management
Summary
Title: International B2B Trade Shows Management
Price: $49.99
Average Rating: 4.8
Number of Lectures: 35
Number of Quizzes: 3
Number of Published Lectures: 34
Number of Published Quizzes: 3
Number of Curriculum Items: 39
Number of Published Curriculum Objects: 38
Original Price: €129.99
Quality Status: approved
Status: Live
What You Will Learn
- Prioritize market entry decisions based on extensive market research
- Plan and participate successfully to international B2B Trade Shows
- Plan and prepare marketing and communication materials for the B2B Trade Shows
- Boost sales staff performance on the trade show floor
- Discover trade shows visitors’ profiles, needs, and objectives
Who Should Attend
- Entrepreneurs, producers, traders who want to determine how to organize the participation in international trade shows
- People who want to evaluate potential new market entries
- People who want to apply the appropriate communication and promotional tools for trade shows
- People who want to develop their trade shows planning and executing skills
Target Audiences
- Entrepreneurs, producers, traders who want to determine how to organize the participation in international trade shows
- People who want to evaluate potential new market entries
- People who want to apply the appropriate communication and promotional tools for trade shows
- People who want to develop their trade shows planning and executing skills
Are you a producer deprived of a high percentage of profits for the benefit of traders and importers?
This is a chance for you to learn how to find a more profitable market for your products/services and present your solutions with confidence and professionalism in order to attract more suitable partners on new markets by exhibiting in international trade shows.
Are you a sales or marketing leader who want to improve your team’s performance on the trade show floor?
Designed for management, sales, and marketing professionals this course will walk you through how to research, plan and execute successfully a trade show participation project, what marketing tools to use, and how to train your staff.
Are you someone who wants to develop new skills related to international trade show participation?
If you are taking this course without having a company and a product in mind I encourage you to pick a company you would like to work for and do the research, planning, and preparing for a market you consider opportunistic for that company and later use your work to get an interview with them. Practicing will help you become confident and rely on your newly acquired skills.
By the end of this course, you will be able to research new market opportunities, plan and participate in a B2B trade show, plan and prepare the marketing strategy for the event, develop the right behavior on the trade show floor.
What does this course cover?
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Market Research – Learn how to research the market you want to enter by investigating competitors, local producers, similar solutions on the market, consumers, and potential customers.
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B2B Trade Show Planning– Planning is the key to success! Learn how to select the right trade show, set goals, select the team, create a budget, and organize the booth.
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B2B Trade Show Communication and Marketing Plan – Learn the communications and promotional materials you need to prepare for the Trade Show participation.
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B2B Trade Show Sales Team – Study the team business behavior on the trade show floor and learn about the visitors’ profiling.
This course is not for you ifyou are an expert in marketing: market research, trade shows, communication, promotional materials, and business development strategies.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Course Introduction & How to take this course?
Chapter 2: Market Research
Lecture 1: Introducing the market research module
Lecture 2: Framework
Lecture 3: Statistics
Lecture 4: Competitors
Lecture 5: Local Producers
Lecture 6: Similar products on the market
Lecture 7: Consumers
Lecture 8: SWOT Analysis
Lecture 9: Customers
Lecture 10: Research the country you plan to exhibit
Chapter 3: Planning
Lecture 1: Introduction
Lecture 2: Goals and objectives
Lecture 3: Return-on-Investment (ROI)
Lecture 4: Select the right trade show
Lecture 5: Plan the budget
Lecture 6: Set-up the booth
Lecture 7: Roles in departments
Lecture 8: Select what to exhibit
Lecture 9: Arrange the trip
Chapter 4: Communication and Marketing
Lecture 1: Communication and Promotion Module Introduction
Lecture 2: Internal Communication
Lecture 3: External Communication
Lecture 4: Pre-Show Communication
Lecture 5: At-Show Communication
Lecture 6: Post-Show Communication
Lecture 7: Promotional Materials
Chapter 5: Sales Team Training
Lecture 1: Form a team
Lecture 2: Professional Appearance
Lecture 3: Handling visitors
Lecture 4: Profiling visitors
Lecture 5: Identify visitors' objectives
Lecture 6: Plan to survey
Lecture 7: Manage the leads
Instructors
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Sonia Pupaza
Field Enablement Manager
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 2 votes
- 3 stars: 12 votes
- 4 stars: 17 votes
- 5 stars: 33 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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