Wedding Photography Pricing Mastery
Wedding Photography Pricing Mastery, available at $44.99, has an average rating of 4.55, with 25 lectures, based on 83 reviews, and has 574 subscribers.
You will learn about Create wedding packages that work Avoid getting "bargained down" with every wedding booking Build effective price lists Know (not just guess) how to set their starting price Price albums to encourage add-on sales Sell more album packages Know when (and how) to increase prices This course is ideal for individuals who are Wedding photographers that want to earn more money It is particularly useful for Wedding photographers that want to earn more money.
Enroll now: Wedding Photography Pricing Mastery
Summary
Title: Wedding Photography Pricing Mastery
Price: $44.99
Average Rating: 4.55
Number of Lectures: 25
Number of Published Lectures: 25
Number of Curriculum Items: 25
Number of Published Curriculum Objects: 25
Original Price: $27.99
Quality Status: approved
Status: Live
What You Will Learn
- Create wedding packages that work
- Avoid getting "bargained down" with every wedding booking
- Build effective price lists
- Know (not just guess) how to set their starting price
- Price albums to encourage add-on sales
- Sell more album packages
- Know when (and how) to increase prices
Who Should Attend
- Wedding photographers that want to earn more money
Target Audiences
- Wedding photographers that want to earn more money
Are you satisfied with the money you’re making with wedding photography?
Are you sure your pricing is working?
Here’s the bad news: the average wedding photographer leaves $500 to $1,500 on the table with every single weddingby improperly pricing themselves.
Now for the good news: you can make back that lost income almost overnight. And that’s without improving your current website, portfolio, marketing, etc. All it takes is some thought and an hour on a word processor.
I spent 15 years in sales and marketing before I launched my photography business in 2006. Unlike most photographers – who are obsessed with cameras, lenses and photography technique – I have always been obsessed with business. From day one I was experimenting with marketing, pricing and sales to find out how to make the most money I possibly could with wedding photography.
Using this system I went from earning $0 on my first wedding to averaging over $5,000 per wedding within my first 2 years in business.
In this course I will show you exactly how to lay out your pricing. You’ll learn:
- the 10 most important principles for wedding pricing success
- how to set your starting price
- when and how to raise (or lower) your prices
- how to build wedding packages that work
- how to sell more album packages
- how to make sure you don’t get “bargained down” with every single wedding
- how to handle down-payments and refunds
There’s no fluff and no padding in this course. It’s not a minute longer than it needs to be for you to learn the system. I’ll walk you step-by-step through the entire pricing process. Nothing will be left to guesswork.And if you have any questions that are not answered in the course, I’ll be there to answer them in the discussion section of the course. Every wedding you book without using the methods in this course is costing you money! So don’t delay and please enroll now.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Pricing Principles
Lecture 1: Your Price Should Have Nothing To Do With Your Costs
Lecture 2: Your Price Should Have Nothing To Do With What You Would Pay
Lecture 3: Wedding Photography Is Not Scalable, So Charge As Much As Possible
Lecture 4: Packages Work
Lecture 5: Don't Have Too Many Packages
Lecture 6: Put Your Highest Price Package On Top
Lecture 7: Don't Include Too Much Stuff In Your Packages
Lecture 8: Put Your Starting Price On Your Website
Lecture 9: Be Confident In Your Prices
Lecture 10: Your Middle Package Is Your Money Package
Lecture 11: The 10 Principles
Chapter 3: Determining Your Starting Price
Lecture 1: Section Overview
Lecture 2: A Base Price Discovery Exercise
Lecture 3: When To Raise (or Lower) Your Prices
Chapter 4: Creating Your Packages
Lecture 1: Your Base (a la carte) Package
Lecture 2: Your Middle Package
Lecture 3: More Thoughts on the Middle Package
Lecture 4: Your High End Package
Lecture 5: Sample Packages
Chapter 5: Best Practices
Lecture 1: Why You Should Use Album Credits
Lecture 2: Spreads vs. Pages
Lecture 3: Package Names
Lecture 4: The Down Payment
Lecture 5: Course Wrap Up
Instructors
-
Laurence Kim
Photographer, Small Business Coach and Teaching Expert
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 3 votes
- 4 stars: 22 votes
- 5 stars: 58 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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