A/B Testing Crash Course for Product Managers
A/B Testing Crash Course for Product Managers, available at $22.99, has an average rating of 3.8, with 12 lectures, based on 169 reviews, and has 3078 subscribers.
You will learn about Learn a step-by-step process to identify the right things to test. Supercharge your experiments with advanced frameworks and analyses techniques. Understand how successful organizations approach to A/B testing. Build an effective experimentation team in your organization. Hire the right experiment owners to your team. Example interview questions are included. Asses your current way of thinking of running experiments and get ideas about what to improve. This course is ideal for individuals who are Anyone who wants to learn how to make their A/B tests more successful. or Anyone who is in a product, marketing or growth team that wants to take their A/B testing skills to the next level. or Team managers and team leaders that want to make their experiment teams more effective. It is particularly useful for Anyone who wants to learn how to make their A/B tests more successful. or Anyone who is in a product, marketing or growth team that wants to take their A/B testing skills to the next level. or Team managers and team leaders that want to make their experiment teams more effective.
Enroll now: A/B Testing Crash Course for Product Managers
Summary
Title: A/B Testing Crash Course for Product Managers
Price: $22.99
Average Rating: 3.8
Number of Lectures: 12
Number of Published Lectures: 12
Number of Curriculum Items: 12
Number of Published Curriculum Objects: 12
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn a step-by-step process to identify the right things to test.
- Supercharge your experiments with advanced frameworks and analyses techniques.
- Understand how successful organizations approach to A/B testing.
- Build an effective experimentation team in your organization.
- Hire the right experiment owners to your team. Example interview questions are included.
- Asses your current way of thinking of running experiments and get ideas about what to improve.
Who Should Attend
- Anyone who wants to learn how to make their A/B tests more successful.
- Anyone who is in a product, marketing or growth team that wants to take their A/B testing skills to the next level.
- Team managers and team leaders that want to make their experiment teams more effective.
Target Audiences
- Anyone who wants to learn how to make their A/B tests more successful.
- Anyone who is in a product, marketing or growth team that wants to take their A/B testing skills to the next level.
- Team managers and team leaders that want to make their experiment teams more effective.
Learn how to build successful experiments to improve your product and grow your business from Udemy’s Senior Director of Product.
Many product experiments fail because we test the wrong things. If you are on a budget and have limited resources, like most of us out there, it’s critical that you spend your time the right way. If you just started to think about running A/B tests, it could be overwhelming to figure out where to start and what to test. In this course, I will show you the step by step process we use at Udemy to figure out what to experiment with. Also you will learn more about the roles in an experiment team, how to manage dependencies, most important qualities of a strong experiment owner and how to hire the right people (includes interview questions for hiring experiment owners). And finally, you will learn how to think about the team culture to make your experimentations successful.
This is a short and sweet course that aims to give you advanced frameworks and ideas to take your product to the next level by running A/B tests. I can’t wait to see you inside!
Note: In this course, we don’t cover A/B testing tools or A/B testing statistics.
Course Curriculum
Chapter 1: Introduction
Lecture 1: What is This Course About?
Lecture 2: What an A/B Test is & Our Approach to Experimentation
Chapter 2: Build the Right Process
Lecture 1: The Experimentation Loop
Lecture 2: Gather Data
Lecture 3: Prioritize User Problems
Lecture 4: Form Hypothesis
Lecture 5: Prioritize Hypothesis
Lecture 6: Learn & Improve
Chapter 3: Build The Right Team
Lecture 1: The Roles on the Team & Managing Dependencies
Lecture 2: Qualities of a Good Experimenter
Chapter 4: Create the Right Culture
Lecture 1: How to Think About Failure
Chapter 5: Conclusion
Lecture 1: Conclusion
Instructors
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Gökçe Tombul
Senior Director of Product
Rating Distribution
- 1 stars: 7 votes
- 2 stars: 11 votes
- 3 stars: 43 votes
- 4 stars: 54 votes
- 5 stars: 54 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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