The Brand Equation

The Brand Equation, available at $19.99, has an average rating of 4.75, with 14 lectures, based on 19 reviews, and has 2216 subscribers.

You will learn about Learning the role of story in branding and marketing Understanding the principle tools of brand storytelling Considering the ethical implications of brand storytelling Ability to create their own brand stories This course is ideal for individuals who are Businesses, entrepreneurs and individuals who want to understand brand storytelling It is particularly useful for Businesses, entrepreneurs and individuals who want to understand brand storytelling.

Enroll now: The Brand Equation

Summary

Title: The Brand Equation

Price: $19.99

Average Rating: 4.75

Number of Lectures: 14

Number of Published Lectures: 14

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Learning the role of story in branding and marketing
Understanding the principle tools of brand storytelling
Considering the ethical implications of brand storytelling
Ability to create their own brand stories

Who Should Attend

Businesses, entrepreneurs and individuals who want to understand brand storytelling

Target Audiences

Businesses, entrepreneurs and individuals who want to understand brand storytelling

BRAND = PRODUCT + STORY

An introduction to storytelling for businesses, entrepreneurs and other marketers

“The first rule of brand storytelling is…it’s not your story.”~ Damien Walter

We all know that telling a great story is one of the best ways to build a thriving business.

But what is a story? And how do we use them to create powerful brands?

Based on 10 years of academic research The Brand Equation introduces unique insights into brand storytelling for marketers of all kinds. Part One explores the Brand Equation, a simple and direct way to understand the power of storytelling in marketing. Part Two explores the 7 parts of powerful storytelling and how they apply to businesses of all sizes.

Damien Walter is an expert in the art of story. He writes for world class media brands including The Guardian, BBC, and Wired. He teaches The Rhetoric of Story to over 40,000 students worldwide, and consults for businesses in technology, healthcare, finance and digital media to help them tell great stories.

1.”Your brand is a story unfolding across all customer touch points.” -Jonah Sachs

2. “Products are made in a factory,

but brands are created in the mind.”-Walter Landor

3. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook

4. “Branding is the art of differentiation” -David Brier

5. “Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.” -Laura Busche

6. “Every interaction in any form, is branding.” -Seth Godin

Course Curriculum

Chapter 1: Part One – The Brand Equation

Lecture 1: The Brand Equation

Lecture 2: What is brand storytelling?

Lecture 3: Peter Thiel's 3 kinds of business

Lecture 4: Brand = Product + ?

Lecture 5: The First Rule

Lecture 6: How brands lie

Lecture 7: The marketing warhead

Chapter 2: Part Two – How To Build A Story Bomb

Lecture 1: Change – Coke is America

Lecture 2: Self – Apple and the creator class

Lecture 3: Other – Sex does not sell

Lecture 4: Conflict – the power of outrage

Lecture 5: Events & Structure – 4 contemporary marketing strategies

Lecture 6: Emotion – Just do it

Lecture 7: Question & Answer

Instructors

Damien Walter
Writer for The Guardian, BBC, Wired.

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 5 votes
5 stars: 11 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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