Master Google Tag Manager: Go From Beginner to Advanced

Course Curriculum

Chapter 1: Lets Get Started

Lecture 1: Why GTM Exists?

Lecture 2: Pace of the Lectures

Lecture 3: The Philosophy of GTM

Lecture 4: The Structure of GTM Accounts

Lecture 5: A Simple Implementation of Tag and Trigger

Chapter 2: Project Setup (Optional)

Lecture 1: Setup Steps: A Website for Practicing

Lecture 2: Connect GTM and GA to Your Website – I

Lecture 3: Connect GTM and GA to Your Account – II

Lecture 4: Automated Plugins for GTM (WordPress-specific)

Chapter 3: First Steps in Google Tag Manager

Lecture 1: Capture a Simple User-generated Action from a Website

Lecture 2: How Tag Assistant (Preview Mode) Works in GTM

Lecture 3: Hierarchical Structure of Google Tag Manager

Lecture 4: Common GTM Tags : Element Visibility, Form Submissions, and Timers

Lecture 5: New Form Tracking Technique

Lecture 6: Application of CSS Selectors in GTM

Lecture 7: Phone and Email Tracking in GTM

Lecture 8: Outbound Link Tracking and Other Associated GTM Techniques

Lecture 9: Collecting HTML Attributes with In-built Variables in GTM

Lecture 10: How GTM works behind the scene

Chapter 4: Facebook and Google Ads

Lecture 1: Set up Basic Facebook Pixel Tracking

Lecture 2: Facebook Pixel, Custom Templates, Event Capture with GTM

Lecture 3: Google Ads Conversion Tracking with GTM with Forms

Lecture 4: Google Ads Conversion Tracking on Page Load

Lecture 5: Google Ads Conversion Tracking Advanced Data Capture

Chapter 5: Advanced Techniques I – User ID, Look up tables, content groups

Lecture 1: Configuration of Parameter Data Captured by GTM in Google Analytics

Lecture 2: User ID Tracking and the Application of First Party Cookies

Lecture 3: Create a Lookup Table in GTM

Lecture 4: Applying Lookup Tables in a Real-world Scenario

Lecture 5: Setting up Google Analytics for Development Environments

Lecture 6: Create Content Groups with GTM for GA4

Chapter 6: Advanced Techniques II – Single Page App, Custom Templates, Server-side GTM

Lecture 1: How to Work with Single Page Applications

Lecture 2: How Custom Templates Work

Lecture 3: Create a Custom Template in GTM

Lecture 4: What is Server-side GTM and Why do We Need it

Lecture 5: Set up Server-side GTM

Lecture 6: Using Your Own Servers with Server-side GTM

Lecture 7: Additional Considerations in Server-side Tracking

Chapter 7: Video Tracking Techniques

Lecture 1: Tracking YouTube Videos Using GTM and GA4

Lecture 2: Tracking YouTube Vidoes with Custom Tags and Triggers

Lecture 3: Tracking Non-YouTube Videos with GTM – Part I

Lecture 4: Tracking Non-YouTube Videos with GTM – Part II

Lecture 5: Tracking Non-YouTube Videos with GTM – Part III

Lecture 6: Tracking Non-YouTube Videos with GTM – Part IV

Lecture 7: Tracking Non-YouTube Videos with GTM – Part V

Lecture 8: Tracking Non-YouTube Videos with GTM – Part VI

Chapter 8: Additional Chapters

Lecture 1: Before We Close