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Become a Master In Advertising: Advertising Strategy Guide

Marketing

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Become a Master In Advertising: Advertising Strategy Guide, available at $79.99, has an average rating of 4.63, with 92 lectures, based on 113 reviews, and has 1386 subscribers.

You will learn about Strategic Campaign Design: Craft effective ad campaigns aligned with business goals. Target Audience Precision: Refine targeting for optimal reach and engagement. Creative Ad Content: Develop compelling visuals and copy for impactful ads. Platform Optimization: Master advertising on diverse digital platforms. Data-Driven Decision-Making: Analyze metrics to refine and optimize campaigns. Budget Management: Efficiently allocate budgets for maximum ROI. Adapting to Trends: Stay current with evolving digital advertising trends. Compliance and Ethics: Navigate legal and ethical considerations in digital advertising. This course is ideal for individuals who are This course is for all levels from beginners to experts It is particularly useful for This course is for all levels from beginners to experts.

Enroll now: Become a Master In Advertising: Advertising Strategy Guide

Summary

Title: Become a Master In Advertising: Advertising Strategy Guide

Price: $79.99

Average Rating: 4.63

Number of Lectures: 92

Number of Published Lectures: 91

Number of Curriculum Items: 92

Number of Published Curriculum Objects: 91

Original Price: $174.99

Quality Status: approved

Status: Live

What You Will Learn

  • Strategic Campaign Design: Craft effective ad campaigns aligned with business goals.
  • Target Audience Precision: Refine targeting for optimal reach and engagement.
  • Creative Ad Content: Develop compelling visuals and copy for impactful ads.
  • Platform Optimization: Master advertising on diverse digital platforms.
  • Data-Driven Decision-Making: Analyze metrics to refine and optimize campaigns.
  • Budget Management: Efficiently allocate budgets for maximum ROI.
  • Adapting to Trends: Stay current with evolving digital advertising trends.
  • Compliance and Ethics: Navigate legal and ethical considerations in digital advertising.

Who Should Attend

  • This course is for all levels from beginners to experts

Target Audiences

  • This course is for all levels from beginners to experts

Welcome to “Digital Advertising Mastery: Advertising Strategy Guide,” your comprehensive journey into the dynamic world of online advertising. This course is meticulously crafted to transform you into a strategic advertising maestro, equipping you with the skills and insights needed to navigate the ever-evolving landscape of digital advertising.

Uncover the secrets of strategic campaign design, where you’ll learn to craft compelling and effective advertisements aligned with overarching business objectives. Dive into the art of precise audience targeting, ensuring that your ads reach and resonate with the right demographics for maximum engagement.

Master the creation of eye-catching ad content, blending visually appealing elements with compelling copy that captures audience attention across various digital platforms. From social media to search engines, this course guides you through the nuances of platform optimization, ensuring your campaigns thrive in diverse online spaces.

Embrace data-driven decision-making as you learn to analyze campaign metrics, refine strategies, and optimize for better performance. Efficient budget management becomes second nature, enabling you to allocate resources strategically for maximum return on investment.

Stay ahead of the curve by exploring emerging trends in digital advertising, and adapting your strategies to the ever-changing digital landscape. Navigate legal and ethical considerations, ensuring your advertising practices align with industry standards and ethical guidelines.

Whether you’re a marketing professional, business owner, or aspiring advertiser, this course is your ticket to mastering the art and science of digital advertising. Join us on this transformative journey, and elevate your advertising strategies to new heights in the digital realm.

Course Curriculum

Chapter 1: Section 0 | Introduction into Advertising

Lecture 1: Intro

Lecture 2: Overview of Advertising

Chapter 2: Section 0.5 | Interlude into Target Market, Psychology and Buying Behavior

Lecture 1: Section 0.5 | Interlude into Target Market, Psychology and Buying Behavior

Chapter 3: Section 1 | Target Market, Psychology and Buying Behavior

Lecture 1: part3.1 – Market Research and Analysis

Lecture 2: part3.2 -Market Research and Analysis

Lecture 3: part4.1 – Customer Behavior

Lecture 4: part4.2 – Customer Behavior

Lecture 5: part5 – Understanding consumer psychology and buying behavior

Lecture 6: part6.1 – Segmenting and targeting specific customer groups effectively

Lecture 7: part6.2 – Segmenting and targeting specific customer groups effectively

Lecture 8: part7 – Customer journey mapping

Lecture 9: part8 – why competitive landscape analysis matters

Lecture 10: part9.1 – tools and methods for competitive analysis

Lecture 11: part9.2 – tools and methods for competitive analysis

Lecture 12: part9.3 – tools and methods for competitive analysis

Lecture 13: part9.4 – tools and methods for competitive analysis

Lecture 14: part9.5 – SeRanking homework

Lecture 15: part10 the power of unique selling propositions (USPs)

Chapter 4: Section 1.5 | Interlude into Google, GMB & YouTube Advertising

Lecture 1: Section 1.5 | Interlude into Google, GMB & YouTube Advertising

Chapter 5: Section 2 | Google, GMB & YouTube Advertising

Lecture 1: 2.1 Keyword Research pt1

Lecture 2: 2.2 Keyword Research pt2

Lecture 3: 2.3 Keyword Research pt3

Lecture 4: 2.4 Custom Segment research strategy

Lecture 5: 2.5 Keyword match types

Lecture 6: 2.6 Negative keyword strategy

Lecture 7: 2.7 Device targeting

Lecture 8: 2.8 Ad schedule

Lecture 9: 2.9 Location targeting

Lecture 10: 3.0 Google Ads Conversion Tracking

Lecture 11: 3.1 Campaign set up

Lecture 12: 3.2 Ad groups and ads

Lecture 13: 4.5 INTERLUDE

Lecture 14: 5 YouTube Campaign & Ad Types

Lecture 15: 6 Target settings & how to reach your audience

Lecture 16: 7 BIdding & Budgeting settings

Lecture 17: 7.5 Google My Business Set Up pt1

Lecture 18: 7.6 Google My Business Set Up pt 2

Lecture 19: 8 GMB Profile Tips

Lecture 20: 9 GMB Ads

Lecture 21: 9.75 GMB Hacks

Chapter 6: Section 2.5 | Interlude into Facebook Advertising

Lecture 1: Section 2.5 | Interlude into Facebook Advertising

Chapter 7: Section 3 | Facebook Advertising

Lecture 1: 9.8 How to Create a Facebook business page

Lecture 2: 9.9 FaceBook Groups

Lecture 3: 9.99 Facebook Ads Library Overview

Lecture 4: 9.999 Set Up your Business Manager Account

Lecture 5: 10.0 Facbook Ads Pixel Set Up & Events

Lecture 6: 10.1 Cold Conversion Campaign Set up

Lecture 7: 10.2 Cold Conversion Campaign Set up Pt2

Lecture 8: 10.4 Retargeting Ads Pt2

Chapter 8: Section 3.5 | Interlude into TikTok Advertising

Lecture 1: Section 3.5 | Interlude into TikTok Advertising

Chapter 9: Section 4 | TikTok Advertising

Lecture 1: Section 1 Introduction to TikTok | part1 Intro

Lecture 2: Section 1 Introduction to TikTok | part2 The Understanding of TikTok

Lecture 3: Section 1 Introduction to TikTok | part3 Seeing success stories from influencers

Lecture 4: Section 1 Introduction to TikTok | part4 Overview of TikTok's interface

Lecture 5: Section 1 Introduction to TikTok | part4.5 Overview of TikTok's interface part2

Lecture 6: Section 2 Creating Captivating Content | part5.5 Exploring lip-syncing

Lecture 7: Section 2 Creating Captivating Content | part5.6 Creating Thumbnails

Lecture 8: Section 2 Creating Captivating Content | part5.7 How to create a story

Lecture 9: Section 2 Creating Captivating Content | part6 Diving into the creation

Lecture 10: Section 2 Creating Captivating Content | part6.5 Using TikTok's built-in effects

Lecture 11: Section 3 Content Strategy and Planning | part7 Find your target audience

Lecture 12: Section 3 Content Strategy and Planning | part7.5 AAFLINK Creating a schedule

Lecture 13: Section 3 Content Strategy and Planning | part8 Planning ahead for trends

Lecture 14: Section 3 Content Strategy and Planning | part8.5 How to promote your TikTok

Lecture 15: Section 5 Building Your TikTok Brand | part11 Responding to comments

Lecture 16: Section 6 Advanced Techniques and Strategies | part11.5 TikTok's analytics

Lecture 17: Section 6 Advanced Techniques and Strategies | part12 Creating duet content

Lecture 18: Section 6 Advanced Techniques and Strategies | part13 Whats trending on TikTok

Chapter 10: Section 4.5 | Interlude into Instagram Advertising

Lecture 1: Section 4.5 | Interlude into Instagram Advertising

Chapter 11: Section 5 | Instagram Advertising

Lecture 1: 1 Basic Set Up Of Your Instagram

Lecture 2: 2 About posting

Lecture 3: 3 Tagging & Collabs

Lecture 4: 4 Stories

Lecture 5: 5 Reels

Lecture 6: 6 Going Live

Lecture 7: 8.1 highlights

Lecture 8: 8.2 direct message section

Lecture 9: 8.2 How to define your target audience

Lecture 10: 8.3 organic growth methods

Lecture 11: 8.4 Boost Post ( Running Ads)

Lecture 12: 9.7 Interlude into Business Ads Manager

Lecture 13: 9.8 How to Create a Facebook business page

Lecture 14: 9.99 Facebook Ads Library Overview

Lecture 15: 9.999 Set Up your Business Manager Account

Lecture 16: 10.0 Facbook Ads Pixel Set Up & Events

Lecture 17: 11.1 Creating IG Ads PT1

Lecture 18: 11.2 Creating IG Ads PT2

Lecture 19: 11.3 Understanding Ad Sets

Lecture 20: 11.4 Conversion campaigns

Instructors

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  • 2 stars: 2 votes
  • 3 stars: 1 votes
  • 4 stars: 5 votes
  • 5 stars: 105 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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