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The Marketing Management Masterclass: Marketing Strategy MBA

Marketing

The Marketing Management Masterclass: Marketing Strategy MBA, available at $74.99, has an average rating of 4.36, with 85 lectures, 2 quizzes, based on 157 reviews, and has 919 subscribers.

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You will learn about Develop A Comprehensive Marketing Plan For A Business, Including Market Research, Swot Analysis, And Promotional Strategies Understand And Apply Key Marketing Concepts Such As The Marketing Mix, Target Audience Segmentation, And Customer Journey Mapping Analyze And Interpret Marketing Data, Including Consumer Behavior, Market Trends, And Social Media Analytics Create Effective Marketing Messaging And Branding Strategies That Resonate With Target Audiences And Build Brand Loyalty Develop And Execute Successful Digital Marketing Campaigns Across Various Channels, Including Email, Social Media, And Search Advertising Develop And Execute Successful Traditional Marketing Campaigns Across Various Channels, Including Print, Tv, And Radio Advertising Understand The Role Of Marketing In Driving Sales And Revenue, And Measure Marketing Roi Using Key Performance Indicators Stay Up-To-Date With The Latest Marketing Trends And Technologies, And Incorporate Them Into Marketing Strategies Create Effective Pricing Strategies That Align With Business Goals And Appeal To Target Audiences Understand The Ethical Considerations Involved In Marketing And Develop Responsible And Sustainable Marketing Practices This course is ideal for individuals who are This course is intended for anyone who is interested in learning about marketing management. It is particularly beneficial for professionals who want to improve their marketing skills or individuals who are interested in pursuing a career in marketing. The course is suitable for beginners as well as experienced professionals who want to refresh their knowledge or learn new strategies and techniques. Entrepreneurs, small business owners, marketing managers, and marketing executives will find this course particularly useful in developing marketing plans and strategies to promote their products or services. Additionally, individuals who want to improve their analytical skills and understand marketing metrics and performance evaluation will find this course valuable. It is particularly useful for This course is intended for anyone who is interested in learning about marketing management. It is particularly beneficial for professionals who want to improve their marketing skills or individuals who are interested in pursuing a career in marketing. The course is suitable for beginners as well as experienced professionals who want to refresh their knowledge or learn new strategies and techniques. Entrepreneurs, small business owners, marketing managers, and marketing executives will find this course particularly useful in developing marketing plans and strategies to promote their products or services. Additionally, individuals who want to improve their analytical skills and understand marketing metrics and performance evaluation will find this course valuable.

Enroll now: The Marketing Management Masterclass: Marketing Strategy MBA

Summary

Title: The Marketing Management Masterclass: Marketing Strategy MBA

Price: $74.99

Average Rating: 4.36

Number of Lectures: 85

Number of Quizzes: 2

Number of Published Lectures: 84

Number of Published Quizzes: 1

Number of Curriculum Items: 87

Number of Published Curriculum Objects: 85

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

  • Develop A Comprehensive Marketing Plan For A Business, Including Market Research, Swot Analysis, And Promotional Strategies
  • Understand And Apply Key Marketing Concepts Such As The Marketing Mix, Target Audience Segmentation, And Customer Journey Mapping
  • Analyze And Interpret Marketing Data, Including Consumer Behavior, Market Trends, And Social Media Analytics
  • Create Effective Marketing Messaging And Branding Strategies That Resonate With Target Audiences And Build Brand Loyalty
  • Develop And Execute Successful Digital Marketing Campaigns Across Various Channels, Including Email, Social Media, And Search Advertising
  • Develop And Execute Successful Traditional Marketing Campaigns Across Various Channels, Including Print, Tv, And Radio Advertising
  • Understand The Role Of Marketing In Driving Sales And Revenue, And Measure Marketing Roi Using Key Performance Indicators
  • Stay Up-To-Date With The Latest Marketing Trends And Technologies, And Incorporate Them Into Marketing Strategies
  • Create Effective Pricing Strategies That Align With Business Goals And Appeal To Target Audiences
  • Understand The Ethical Considerations Involved In Marketing And Develop Responsible And Sustainable Marketing Practices

Who Should Attend

  • This course is intended for anyone who is interested in learning about marketing management. It is particularly beneficial for professionals who want to improve their marketing skills or individuals who are interested in pursuing a career in marketing. The course is suitable for beginners as well as experienced professionals who want to refresh their knowledge or learn new strategies and techniques. Entrepreneurs, small business owners, marketing managers, and marketing executives will find this course particularly useful in developing marketing plans and strategies to promote their products or services. Additionally, individuals who want to improve their analytical skills and understand marketing metrics and performance evaluation will find this course valuable.

Target Audiences

  • This course is intended for anyone who is interested in learning about marketing management. It is particularly beneficial for professionals who want to improve their marketing skills or individuals who are interested in pursuing a career in marketing. The course is suitable for beginners as well as experienced professionals who want to refresh their knowledge or learn new strategies and techniques. Entrepreneurs, small business owners, marketing managers, and marketing executives will find this course particularly useful in developing marketing plans and strategies to promote their products or services. Additionally, individuals who want to improve their analytical skills and understand marketing metrics and performance evaluation will find this course valuable.

Marketing Management Masterclass is a comprehensive course designed to teach you the fundamentals of marketing, as well as advanced marketing techniques and strategies that you can use to improve your business. This course covers everything you need to know about marketing, from understanding your target audience to creating a marketing plan and measuring the success of your marketing efforts.

This course is perfect for anyone who is interested in marketing, whether you are just starting out in the field or have been working in marketing for years. Whether you are a small business owner looking to promote your products or services, a marketing professional looking to improve your skills, or an entrepreneur looking to start a new venture, this course has something for you.

Some of the key topics covered in this course include:

  • Understanding the Marketing Mix: Learn about the four Ps of marketing (product, price, place, and promotion) and how they can be used to create a successful marketing strategy.

  • Conducting Market Research: Learn how to conduct market research to identify your target audience, understand their needs and preferences, and develop a marketing plan that will appeal to them.

  • Creating a Marketing Plan: Learn how to create a comprehensive marketing plan that incorporates all aspects of the marketing mix and outlines the steps you need to take to achieve your marketing goals.

  • Developing a Brand Identity: Learn how to develop a brand identity that will resonate with your target audience and help you stand out in a crowded market.

  • Coordinating Marketing Efforts Across Channels: Learn how to coordinate your marketing efforts across various channels, including social media, email, and offline marketing, to create a cohesive and effective marketing campaign.

  • Measuring and Evaluating Marketing Effectiveness: Learn how to measure and evaluate the effectiveness of your marketing efforts using key performance indicators (KPIs) and other metrics.

This course also covers ethical considerations in marketing, such as deception, exploitation, and privacy, and provides guidance on how to avoid ethical pitfalls in your marketing efforts.

By the end of this course, you will have a solid understanding of marketing fundamentals and advanced marketing techniques and strategies, and you will be able to create a comprehensive marketing plan and measure the success of your marketing efforts. You will also have the tools and knowledge you need to make ethical decisions in your marketing efforts.

Here are some of the specific skills and knowledge you will gain from taking this course:

  • Understanding the four Ps of marketing and how they can be used to create a successful marketing strategy.

  • Conducting market research to identify your target audience, understand their needs and preferences, and develop a marketing plan that will appeal to them.

  • Creating a comprehensive marketing plan that incorporates all aspects of the marketing mix and outlines the steps you need to take to achieve your marketing goals.

  • Developing a brand identity that will resonate with your target audience and help you stand out in a crowded market.

  • Coordinating your marketing efforts across various channels, including social media, email, and offline marketing, to create a cohesive and effective marketing campaign.

  • Measuring and evaluating the effectiveness of your marketing efforts using key performance indicators (KPIs) and other metrics.

  • Understanding ethical considerations in marketing and how to avoid ethical pitfalls in your marketing efforts.

This course is taught by Salil Dhawan who has worked in a variety of industries and has a wealth of knowledge and experience to share. The course is designed to be practical and hands-on, with real-world examples and case studies to help you understand how marketing principles can be applied in practice.

So if you want to take your marketing skills to the next level and create a successful marketing campaign, enrol in Marketing Management Masterclass today!

Course Curriculum

Chapter 1: Introduction to Marketing

Lecture 1: Definition of Marketing

Lecture 2: Importance of Marketing

Lecture 3: Types of Marketing (B2B, B2C, C2C)

Lecture 4: Getting Started: Important Information

Lecture 5: Introduce Yourself!

Chapter 2: Target Market & Customer Analysis

Lecture 1: Identifying The Target Market

Lecture 2: Demographic, Psychographic, And Behavioural Segmentation

Lecture 3: Creating Customer Personas

Lecture 4: Analyzing Customer Needs And Wants

Chapter 3: Marketing Research and Data Analysis

Lecture 1: Types Of Marketing Research

Lecture 2: Research Design And Sampling

Lecture 3: Data Collection Methods

Lecture 4: Data Analysis Techniques

Lecture 5: Marketing Analytics Tools & Techniques Google Analytics, Social Media Analytics

Chapter 4: Marketing Plan

Lecture 1: The Components Of A Marketing Plan

Lecture 2: Setting Marketing Goals & Objectives

Lecture 3: Determining A Target Audience

Lecture 4: Identifying A Value Proposition

Lecture 5: Outlining Marketing Tactics

Lecture 6: Setting A Budget And Timeline

Lecture 7: Measuring And Evaluating The Effectiveness Of The Marketing Plan

Chapter 5: Marketing Mix

Lecture 1: Marketing Mix Introduction

Lecture 2: Product

Lecture 3: Price

Lecture 4: Promotion

Lecture 5: Place

Lecture 6: Additional Ps

Chapter 6: Marketing Strategies and Tactics

Lecture 1: Marketing Strategies (Differentiation, Positioning, Etc.)

Lecture 2: Choosing The Right Marketing Mix

Lecture 3: Implementing And Evaluating Marketing Campaigns

Chapter 7: Online Marketing

Lecture 1: Digital Marketing Overview

Lecture 2: Website Design And Optimization (SEO, User Experience, Etc.)

Lecture 3: Content Marketing (Blogs, Video, Podcasts, Etc.)

Lecture 4: Social Media Marketing (Platforms, Advertising, Engagement, Etc.)

Lecture 5: Email Marketing (List Building, Segmentation, Automation, Etc.)

Lecture 6: Online Advertising (Pay-Per-Click, Display, Retargeting, Etc.)

Chapter 8: Traditional Marketing

Lecture 1: Advertising (TV, Radio, Print, Outdoor)

Lecture 2: Public Relations And Publicity (Press Releases, Media Relations, Events, Etc.)

Lecture 3: Sales Promotion (Coupons, Discounts, Contests, Etc.)

Lecture 4: Event Marketing (Trade Shows, Sponsorships, Etc.)

Chapter 9: Integrated Marketing Communications

Lecture 1: Integrated Marketing Communications Introduction

Lecture 2: Coordinating Marketing Efforts Across Channels

Lecture 3: Creating A Brand Identity And Messaging

Lecture 4: Developing A Marketing Budget

Chapter 10: Ethics and Social Responsibility in Marketing

Lecture 1: Ethical Considerations In Marketing (Deception, Exploitation, Privacy, Etc.)

Lecture 2: Corporate Social Responsibility (Environmental Sustainability, Philanthropy, Etc

Lecture 3: Green Marketing (Eco-Friendly Products And Practices)

Chapter 11: Marketing for Global Markets

Lecture 1: International Marketing Strategies (Standardization Vs. Adaptation, Entry Modes)

Lecture 2: Cultural Differences & Their Impact On Marketing – Values, Beliefs, Customs, Etc

Lecture 3: Marketing To Different Regions & Countries & Region Specific Strategies

Chapter 12: Marketing Metrics And Performance Evaluation

Lecture 1: Marketing Metrics And Performance Evaluation Introduction

Lecture 2: Key Performance Indicators (KPIs) For Marketing

Lecture 3: Measuring The Effectiveness Of Marketing Campaigns (ROI, Conversion Rates, CLV)

Lecture 4: Using Data To Optimize Marketing Efforts

Chapter 13: Marketing Leadership And Strategy

Lecture 1: Strategic Decision-Making In Marketing

Lecture 2: Leading A Marketing Team

Lecture 3: Marketing Strategy In Larger Business Context, Alignment With Corporate Strategy

Chapter 14: Digital Marketing Introduction

Lecture 1: Introduction To Digital Marketing Lessons

Chapter 15: Google

Lecture 1: Introduction to Google

Lecture 2: Google Search Results – Organic Marketing

Lecture 3: Google Search Results – Sponsored Marketing

Lecture 4: Google Search Console

Lecture 5: Google Ads Manager

Lecture 6: Google Products

Lecture 7: Secrets To Success On Google

Lecture 8: Google Search Algorithm

Chapter 16: Facebook

Lecture 1: Facebook Newsfeed – Organic Marketing

Lecture 2: Facebook Ads – Sponsored Marketing

Lecture 3: Facebook Products

Lecture 4: Facebook Pixel

Lecture 5: Facebook Metrics

Lecture 6: Secrets To Success On Facebook

Chapter 17: Instagram

Lecture 1: Introduction To Instagram

Lecture 2: Instagram Algorithm

Lecture 3: Secrets To Success On Instagram

Chapter 18: Amazon

Lecture 1: Introduction To Amazon

Lecture 2: Amazon Algorithm

Lecture 3: Secrets To Success On Amazon

Lecture 4: Amazon Checklist

Chapter 19: YouTube

Lecture 1: Introduction To YouTube

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 5 votes
  • 3 stars: 19 votes
  • 4 stars: 48 votes
  • 5 stars: 84 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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