Visual Merchandising and Display

Visual Merchandising and Display, available at $49.99, has an average rating of 4.05, with 15 lectures, 8 quizzes, based on 61 reviews, and has 228 subscribers.

You will learn about The theory behind retail marketing and design. Plus how to implement visual merchandising strategies and displays to increase a retailers revenue. This course is ideal for individuals who are The course is suitable for both students and retailers. Students interested in a career in visual merchandising, people who want to expand their skillset or entrepreneurs looking to increase their revenue. It is particularly useful for The course is suitable for both students and retailers. Students interested in a career in visual merchandising, people who want to expand their skillset or entrepreneurs looking to increase their revenue.

Enroll now: Visual Merchandising and Display

Summary

Title: Visual Merchandising and Display

Price: $49.99

Average Rating: 4.05

Number of Lectures: 15

Number of Quizzes: 8

Number of Published Lectures: 15

Number of Published Quizzes: 8

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: €39.99

Quality Status: approved

Status: Live

What You Will Learn

The theory behind retail marketing and design. Plus how to implement visual merchandising strategies and displays to increase a retailers revenue.

Who Should Attend

The course is suitable for both students and retailers. Students interested in a career in visual merchandising, people who want to expand their skillset or entrepreneurs looking to increase their revenue.

Target Audiences

The course is suitable for both students and retailers. Students interested in a career in visual merchandising, people who want to expand their skillset or entrepreneurs looking to increase their revenue.

Have you ever come home from a store and bought more than you intended?

Has a window display ever stopped you in your tracks?

Has the smell and music in a store ever triggered an emotion?

Who is behind this magic?… A Visual Merchandiser.

Visual merchandising is a key element to any successful retail industry. It is the skill of implementing techniques and visual displays to maximise sales.

Whether you are thinking of a career in retail, want to expand your skillset or are a business owner who wants to learn ways to increase your sales…this is the course for you!

This Visual Merchandising and Display online course is the perfect way to learn the art and science behind being a visual merchandiser. This marketing practice uses floor plans, colour, lighting, fixtures, displays and other elements to attract customers.

In this course we start from the beginning covering the theory of retail marketing including consumer behaviour, retail branding, store design, target markets and product placement.

Putting theory into practice, then learn the techniques to merchandise products, execute store displays and steps to create retail windows. In addition the course offers practical presentations to learn how to draw planograms and identify a stores focal points.

The end result is the knowledge to be a successful visual merchandiser, increase retail sales and have a new set of skills to further your career.

I have combined my third level study of retail (management and marketing) and my ten years experience being a visual merchandiser to create this comprehensive and up to date online course.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction- Understanding Visual Merchandising

Chapter 2: Module 2-Consumer Behaviour

Lecture 1: Understanding Consumer behaviour

Chapter 3: Module 3-Store Design (Part 1)

Lecture 1: Module 3-Store Design (Part 1)

Lecture 2: How to draw your own planogram

Chapter 4: Module 4-Store Design Part 2

Lecture 1: Module 4-Store Design Part 2

Lecture 2: Module 4-Hotspots

Lecture 3: Module 4-Store Fixtures

Chapter 5: Module 5-Instore Visual Merchandising

Lecture 1: Module 5- Instore Visual Merchandising

Lecture 2: Attention to detail video

Chapter 6: Module 6-Window display

Lecture 1: Module 6- Window displays (Part 1)

Lecture 2: Store window video

Chapter 7: Module 7- Window displays part 2

Lecture 1: Module 7- Window displays (Part 2)

Lecture 2: Instore Displays

Chapter 8: Module 8- Visual Merchandising Trends

Lecture 1: Module 8- Visual Merchandising Trends

Lecture 2: Your next steps towards being a visual merchandiser

Instructors

Michelle Bennett
Course creator

Rating Distribution

1 stars: 3 votes
2 stars: 1 votes
3 stars: 12 votes
4 stars: 21 votes
5 stars: 24 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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