The Startup SPIN Method: Get Free PR with Zero Experience

The Startup SPIN Method: Get Free PR with Zero Experience, available at $44.99, with 20 lectures.

You will learn about The benefits of doing PR yourself Setting achievable PR goals Telling your story in a way journalists will love Writing slam dunk headlines that journalists actually WANT to read Anticipating journalist needs and inserting yourself into trending conversations Sending a compelling pitch at the right time, to the right audience Writing a press release and designing a press newsroom Creating a media list customized to your specific needs Positioning yourself as a thought leader Building credibility and trust for you and your business This course is ideal for individuals who are Early stage startup founders and SMBs looking for publicity to growth their business It is particularly useful for Early stage startup founders and SMBs looking for publicity to growth their business.

Enroll now: The Startup SPIN Method: Get Free PR with Zero Experience

Summary

Title: The Startup SPIN Method: Get Free PR with Zero Experience

Price: $44.99

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

The benefits of doing PR yourself
Setting achievable PR goals
Telling your story in a way journalists will love
Writing slam dunk headlines that journalists actually WANT to read
Anticipating journalist needs and inserting yourself into trending conversations
Sending a compelling pitch at the right time, to the right audience
Writing a press release and designing a press newsroom
Creating a media list customized to your specific needs
Positioning yourself as a thought leader
Building credibility and trust for you and your business

Who Should Attend

Early stage startup founders and SMBs looking for publicity to growth their business

Target Audiences

Early stage startup founders and SMBs looking for publicity to growth their business

Welcome to the fast-paced world of PR for entrepreneurs and startup founders!

I’m Jenny, a startup founder, and communications expert. My foray into PR began when I launched my own consumer startup. My team and I wanted publicity to build brand awareness and credibility, but we didn’t have the budget to hire a PR agency. So we took a leap of faith and pitched the media ourselves. Within a month of launching, we were featured in top news outlets worldwide.

In this bite-sized course jam-packed with information, I’ll show you how to pitch yourself to the media and earn coverage and publicity for free, even if you haveno budget, experience, or connections.

In under 90 minutes, you’ll learn the SPIN method, the step-by-step playbook I’ve used to get startups–including my own–featured in top press worldwide. Use SPIN to tell your company STORY, tailor your PITCH to trends and journalist INTERESTS, and reach out to the right NETWORK to amplify your voice.

Specifically, we’ll cover:

The benefits of doing PR yourself
Setting achievable PR goals
Telling your story in a way journalists will love
Writing slam dunk headlines that journalists WANT to read
Anticipating journalist needs and inserting yourself into trending conversations
Sending a compelling pitch at the right time, to the right audience
Writing a press release and designing a press newsroom
Creating a media list customized to your specific needs
Positioning yourself as a thought leader
Building credibility and trust for you and your business

Course Curriculum

Chapter 1: Overview of PR

Lecture 1: Intro & What's the Course About?

Lecture 2: Understanding the Media

Lecture 3: Busting 5 PR Myths

Lecture 4: The Benefits of PR

Lecture 5: Your PR Goals

Chapter 2: What's Your Story?

Lecture 1: Writing Your Story

Chapter 3: Perfecting your pitch

Lecture 1: Pitching Your News

Lecture 2: Creating a Press Release

Lecture 3: Pitching Your Value

Lecture 4: Creating a Press Kit or Newsroom

Chapter 4: Reach out with Maximum Impact

Lecture 1: Connect to Trends

Lecture 2: Newsjacking

Lecture 3: Anticipate Journalist Needs

Lecture 4: Customize Your Media Lists

Lecture 5: Build Relationships

Lecture 6: Reach Out with Maximum Impact

Chapter 5: Analyze Your Results, Maintenance, and Summing it All Up

Lecture 1: Analyze Your Results

Lecture 2: Create (and Publish) Your Own Content

Lecture 3: Maintenance and Keeping it Up

Lecture 4: Summing it All Up

Instructors

Jenny Drezin
Startup SPIN method: Get Free PR with Zero Experience

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu