HOT

Product Positioning Masterclass: Unlock Market Traction

Marketing

Enroll Now

Product Positioning Masterclass: Unlock Market Traction, available at $19.99, with 14 lectures.

You will learn about Shift thinking from promoting product features to servicing Customer needs Identify and prioritise the most pressing problems Customers face Distil Customer problems into clear and actionable content Create products and services that truly resonate with the target audience This course is ideal for individuals who are Small to medium-sized business owners: Gain the strategic advantage to identify Customer pain points and position your products for maximum market impact and profitability or Product managers and marketers: Master the art of problem-centric product positioning to create offerings that resonate with your target audience and drive business growth or Entrepreneurs and start-up founders: Learn how to identify and address Customer problems effectively to validate your product ideas and achieve early market traction or Consultants and advisors: Enhance your strategic toolkit with a problem-centric approach to product positioning, empowering your Clients to achieve sustainable success. It is particularly useful for Small to medium-sized business owners: Gain the strategic advantage to identify Customer pain points and position your products for maximum market impact and profitability or Product managers and marketers: Master the art of problem-centric product positioning to create offerings that resonate with your target audience and drive business growth or Entrepreneurs and start-up founders: Learn how to identify and address Customer problems effectively to validate your product ideas and achieve early market traction or Consultants and advisors: Enhance your strategic toolkit with a problem-centric approach to product positioning, empowering your Clients to achieve sustainable success.

Enroll now: Product Positioning Masterclass: Unlock Market Traction

Summary

Title: Product Positioning Masterclass: Unlock Market Traction

Price: $19.99

Number of Lectures: 14

Number of Published Lectures: 14

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: A$149.99

Quality Status: approved

Status: Live

What You Will Learn

  • Shift thinking from promoting product features to servicing Customer needs
  • Identify and prioritise the most pressing problems Customers face
  • Distil Customer problems into clear and actionable content
  • Create products and services that truly resonate with the target audience

Who Should Attend

  • Small to medium-sized business owners: Gain the strategic advantage to identify Customer pain points and position your products for maximum market impact and profitability
  • Product managers and marketers: Master the art of problem-centric product positioning to create offerings that resonate with your target audience and drive business growth
  • Entrepreneurs and start-up founders: Learn how to identify and address Customer problems effectively to validate your product ideas and achieve early market traction
  • Consultants and advisors: Enhance your strategic toolkit with a problem-centric approach to product positioning, empowering your Clients to achieve sustainable success.

Target Audiences

  • Small to medium-sized business owners: Gain the strategic advantage to identify Customer pain points and position your products for maximum market impact and profitability
  • Product managers and marketers: Master the art of problem-centric product positioning to create offerings that resonate with your target audience and drive business growth
  • Entrepreneurs and start-up founders: Learn how to identify and address Customer problems effectively to validate your product ideas and achieve early market traction
  • Consultants and advisors: Enhance your strategic toolkit with a problem-centric approach to product positioning, empowering your Clients to achieve sustainable success.

Ready to transform your product from an idea into a market success?

In today’s competitive landscape, it’s not enough to have a great product; you need to position it strategically to address your customers’ most pressing needs. This comprehensive Product Positioning Masterclass will empower you with a proven, problem-centric approach to identify and solve those needs, setting your product apart and driving sustainable growth.

We’ll guide you through a paradigm shift, moving beyond product features to uncover the root causes of customer pain points. You’ll learn how to conduct in-depth customer research, utilize the “5 Whys” technique to identify core problems, and craft clear, concise problem statements that will serve as the foundation of your marketing and sales efforts.

From defining your ideal customer and segmenting your market to crafting compelling narratives and designing impactful infographics, this course equips you with the tools and knowledge to connect with your audience on a deeper level. You’ll learn how to apply the AIDA model to capture attention, generate interest, create desire, and inspire action.

Whether you’re launching a new product, revitalizing an existing one, or seeking to gain a competitive edge, this course will transform the way you think about product positioning. Say goodbye to guesswork and hello to data-driven strategies that drive growth and profitability. Unlock the secrets to successful product positioning and watch your business thrive in today’s competitive landscape.

Course Curriculum

Chapter 1: Module 1: Foundations of Problem-Centric Product Positioning

Lecture 1: Introduction to Problem-Centric Thinking

Lecture 2: Importance of Understanding Customer Pain Points

Lecture 3: 5 Whys Technique – Uncovering Root Causes

Lecture 4: Reverse Engineering Benefits into Problems

Lecture 5: Developing a Problem Statement

Chapter 2: Identifying and Profiling Your Target Customer

Lecture 1: The 5 Stages of Customer Awareness

Lecture 2: Defining Your Ideal Customer Characteristics

Lecture 3: Customer Definition and Segmentation

Lecture 4: Creating Customer Personas

Chapter 3: Crafting Compelling Marketing Narratives

Lecture 1: Storytelling Techniques for Marketing

Lecture 2: Attention-Grabbing AIDA Communication

Lecture 3: Creating Infographics for Sales and Marketing

Lecture 4: Developing a Marketing Narrative

Lecture 5: Bringing It All Together – Your Go-To-Market Strategy

Instructors

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 0 votes
  • 3 stars: 0 votes
  • 4 stars: 0 votes
  • 5 stars: 0 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

You may also like

Digital Marketing Foundation Course

Google Shopping Ads Digital Marketing Course

Multi Cloud Infrastructure for beginners