Poetry and Copywriting: a shared approach

Poetry and Copywriting: a shared approach, available at $22.99, has an average rating of 4.2, with 11 lectures, based on 23 reviews, and has 1081 subscribers.

You will learn about At the end of the course, you will recognise the kinship between poetry and copywriting. You will discover some of the language and text techniques that can be useful to both genres. You will see how word-choice and visual presentation can influence the emotions and understanding of the reader of a text. You will become more aware of the power behind the texts you come across every day. This course is ideal for individuals who are Poets and other creative writers, particularly those who are interested in developing their skills as copywriters. or Copywriters who would like to get a new perspective on their craft. or Anyone who would like to understand more about language techniques used in marketing and how persuasive texts are crafted. It is particularly useful for Poets and other creative writers, particularly those who are interested in developing their skills as copywriters. or Copywriters who would like to get a new perspective on their craft. or Anyone who would like to understand more about language techniques used in marketing and how persuasive texts are crafted.

Enroll now: Poetry and Copywriting: a shared approach

Summary

Title: Poetry and Copywriting: a shared approach

Price: $22.99

Average Rating: 4.2

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: £34.99

Quality Status: approved

Status: Live

What You Will Learn

At the end of the course, you will recognise the kinship between poetry and copywriting.
You will discover some of the language and text techniques that can be useful to both genres.
You will see how word-choice and visual presentation can influence the emotions and understanding of the reader of a text.
You will become more aware of the power behind the texts you come across every day.

Who Should Attend

Poets and other creative writers, particularly those who are interested in developing their skills as copywriters.
Copywriters who would like to get a new perspective on their craft.
Anyone who would like to understand more about language techniques used in marketing and how persuasive texts are crafted.

Target Audiences

Poets and other creative writers, particularly those who are interested in developing their skills as copywriters.
Copywriters who would like to get a new perspective on their craft.
Anyone who would like to understand more about language techniques used in marketing and how persuasive texts are crafted.

Discover the crossover between poetry and copywriting and how the same techniques can be used in both disciplines.

At first sight, poetry and marketing copy would seem to be two entirely different writing genres: on the one hand, poetry is an art – one of the highest literary forms – while the commercial nature of marketing materials places copywriting firmly at the other end of the scale.�

This brief course aims to show that there is no such dichotomy: both copywriting and poetry aim to evoke an emotional response and to influence behaviour or opinion.�

The same techniques that poets use to convey their message and meaning and to produce the desired – and often subconscious – reaction in their audience can also be used in marketing materials to affect and influence the potential client. But because such tools as metre and layout are so closely associated with the discipline of poetry, their power is not always recognised or fully exploited by the copywriter.

Based on the premise that “words are not enough”, we’ll look closely at how literal meaning, word-associations and cultural connotations, sound, metre, line breaks and layout are all used in careful combination by the poet to create different effects and to influence the reader’s mood and response.�

Understanding these techniques will draw attention to some of the subliminal effects produced by the marketing copy we encounter each day and make us more aware of the effects we create when producing our own business literature.

Whether you’re a poet who hopes to apply your skills to a more lucrative genre, or a copywriter who is looking for a new perspective on your discipline, this course will offer insights into ways to expand your writing repertoire.

Course Curriculum

Chapter 1: Section One: The overlap between poetry and copy writing

Lecture 1: Introduction

Lecture 2: What is poetry?

Chapter 2: How the reader participates in creating meaning from a text

Lecture 1: Looking at a poem

Lecture 2: A closer look at meaning

Chapter 3: Looking at sounds

Lecture 1: Sounds

Chapter 4: More poetical tools

Lecture 1: Metre

Lecture 2: More about metre and rhyme

Lecture 3: Creative language and cultural associations

Chapter 5: Recapping

Lecture 1: Recapping

Lecture 2: Summing up

Chapter 6: Conclusion

Lecture 1: A final warning

Instructors

Gwyneth Box
Poet, translator, copywriter, lifestyle journalist

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 7 votes
4 stars: 8 votes
5 stars: 6 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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