Business Blogging & Social Media PressRoom (WordPress)
Business Blogging & Social Media PressRoom (WordPress), available at $199.99, has an average rating of 4.6, with 36 lectures, 1 quizzes, based on 26 reviews, and has 275 subscribers.
You will learn about Create a Business Social Media Website with the free software WordPress Write Social Media Press Release on new products, CEO messages etc Integrate Facebook, Instagram, YouTube, Twitter, Scribd(PDF) and so on into your website Create and Manage a Business or Corporate Blog with WordPress Add to your Public Relations, Marketing, Social Media products and services for your organisation or clients. This course is ideal for individuals who are Marketing, Public Relations and Writers/Editors will gain a lot from the content marketing and social media press release parts of this course. or This course is for anyone who is looking to use WordPress for Business, who is interested in corporate blogging and writing, or who wants to understand how to make sure their website works WITH their social media and not separate from it. It's not for advanced WordPress users or those who "just want to blog" and aren't concerned about Press or business needs. or Small business, retail, work from home people will be able to set up a website for free, that meets their business needs. or If you already have a WordPress site, this will give you training on managing it. If you don't yet have a WordPress site, this takes you through the correct setup of this free website builder. or Students or those studying business, marketing, social media and other business topics will understand how a blog and social media website fits in with a business digital strategy It is particularly useful for Marketing, Public Relations and Writers/Editors will gain a lot from the content marketing and social media press release parts of this course. or This course is for anyone who is looking to use WordPress for Business, who is interested in corporate blogging and writing, or who wants to understand how to make sure their website works WITH their social media and not separate from it. It's not for advanced WordPress users or those who "just want to blog" and aren't concerned about Press or business needs. or Small business, retail, work from home people will be able to set up a website for free, that meets their business needs. or If you already have a WordPress site, this will give you training on managing it. If you don't yet have a WordPress site, this takes you through the correct setup of this free website builder. or Students or those studying business, marketing, social media and other business topics will understand how a blog and social media website fits in with a business digital strategy.
Enroll now: Business Blogging & Social Media PressRoom (WordPress)
Summary
Title: Business Blogging & Social Media PressRoom (WordPress)
Price: $199.99
Average Rating: 4.6
Number of Lectures: 36
Number of Quizzes: 1
Number of Published Lectures: 36
Number of Published Quizzes: 1
Number of Curriculum Items: 37
Number of Published Curriculum Objects: 37
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Create a Business Social Media Website with the free software WordPress
- Write Social Media Press Release on new products, CEO messages etc
- Integrate Facebook, Instagram, YouTube, Twitter, Scribd(PDF) and so on into your website
- Create and Manage a Business or Corporate Blog with WordPress
- Add to your Public Relations, Marketing, Social Media products and services for your organisation or clients.
Who Should Attend
- Marketing, Public Relations and Writers/Editors will gain a lot from the content marketing and social media press release parts of this course.
- This course is for anyone who is looking to use WordPress for Business, who is interested in corporate blogging and writing, or who wants to understand how to make sure their website works WITH their social media and not separate from it. It's not for advanced WordPress users or those who "just want to blog" and aren't concerned about Press or business needs.
- Small business, retail, work from home people will be able to set up a website for free, that meets their business needs.
- If you already have a WordPress site, this will give you training on managing it. If you don't yet have a WordPress site, this takes you through the correct setup of this free website builder.
- Students or those studying business, marketing, social media and other business topics will understand how a blog and social media website fits in with a business digital strategy
Target Audiences
- Marketing, Public Relations and Writers/Editors will gain a lot from the content marketing and social media press release parts of this course.
- This course is for anyone who is looking to use WordPress for Business, who is interested in corporate blogging and writing, or who wants to understand how to make sure their website works WITH their social media and not separate from it. It's not for advanced WordPress users or those who "just want to blog" and aren't concerned about Press or business needs.
- Small business, retail, work from home people will be able to set up a website for free, that meets their business needs.
- If you already have a WordPress site, this will give you training on managing it. If you don't yet have a WordPress site, this takes you through the correct setup of this free website builder.
- Students or those studying business, marketing, social media and other business topics will understand how a blog and social media website fits in with a business digital strategy
This is a BUSINESS course for Business, Government and Not for Profits: WordPress can be used for a variety of purposes including hobby blogging and opinion sites. But in THIS course you’ll learn how to turn the free WordPress hosted software into a social media press room for Public Relations, Marketing and general Business students interested in Facebook and Twitter and blogs. If you want to integrate Facebook and Twitter and Instagram and all that good stuff into your website instead of having it sit aside from your channels, this is the course for you. If you are a corporate writer, public relations press release manager, or a small business wanting to create a free website that catches the eye of journalists, and customers on social media, this course will teach you how to create the site, add your own domain name, write articles and publish blog posts, turn your blog articles into an enewsletter and fully integrate social sharing, Facebook and Twitter into your hub/website. If you already have a website or even a WordPress blog, this course will help you see if it’s been set up right to get the most readers, and customers interest.
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Learn what makes a social media press release “social”.
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See examples of a social media press room by some of the world’s biggest companies and organisations
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Practice writing for social media distribution by customers and journalists
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Build social media into your everyday website so that the website and Facebook/Twitter work together, not separately
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Gain experience blogging for business and learn what makes a successful (and read!) business blog
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Brush up on your Public Relations, Marketing, Content and Business skills by creating a website from scratch (no techie bits!) and presenting it to the world
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If you complete this course you will have a live, business website with relevant information for both customers to make purchasing decisions and journalists to review and contact you.
What are the Main Features of a Social Media Press Release?
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A controllable hub (Facebook, Twitter etc are under the control of those companies).
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Written in the most suitable brand voice (educational, serious, fun, corporate or entertainment)
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Strong visual branding (colours and logos, and header images)
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About statements on corporate social responsibility, company history, stories.
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Contacts such as address of press launch, and maps, email addresses, phone numbers
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Lots of rich content “social objects” ripe for dissemination on Facebook and Twitter
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Usable and easy admin and structure – ability to email in a press release and have it go live!
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Call to action widgets (sign up for email newsletters, download industry PDF, fill in survey)
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Posts containing: Coupons, offers, competitions, company statements, message from CEO, industry vision.
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Social sharing also increases SEO and SMO (search and social media optimisation).
Your own personal blogging mentor! 3 hours of videos, a workbook, quizzes, and a question and answer forum where you can ask me any question about WordPress. I’ll even make a video to respond to your question and walk you through it! Provided it hasn’t been covered already etc.
My name is Laurel Papworth, I’ve been blogging for over 10 years (and before then, a “citizen journalist”) and have won accolades such as Forbes Magazine “Top 50 Social Media Influencer” and AdAge magazine “Power 150 Media and Marketing Blogger”. I have taught this course at University of Sydney and to Corporate and Government in Australia and Asia for 10 years. And I reach 6.8 million people a month through social media.
July 20 2015
Course Curriculum
Chapter 1: Introduction and How to Use This Course
Lecture 1: Introduction to Corporate Blogging, Social Media Websites and Press Roooms
Lecture 2: Example: TracX press release with Social Media retweetables and embeddables
Lecture 3: CASE STUDY Social Media Website, Corporate Blog and Social Media Press Release
Lecture 4: Creating a Hub and Spoke Network
Lecture 5: Why Add Social Media To Your Business Website?
Chapter 2: SETTING UP
Lecture 1: Getting Started with WordPress hosting and website (free)
Lecture 2: Two Ways to Access Your WordPress Admin Panel and the Importance of Two Tabs
Chapter 3: Branding Your Site – Header, Layouts and Colours
Lecture 1: THEMES: Change Your Social Media Newsroom and Corporate Blog WordPress Theme
Lecture 2: Changing the Header Image and Banner on Your Site
Lecture 3: HOMEWORK The Visual Branding of Your Social Media Blog and WebSite
Lecture 4: Creating a Header Image from Scratch for Branding
Lecture 5: Uploading Your New Header to Your Website At the Right Size
Lecture 6: THEORY Structure of Your Website and Headers, Sidebars, Menus and Articles/Pages
Lecture 7: HOMEWORK: What is The Structure of YOUR Site
Chapter 4: WEB PAGES: Setting Up WordPress Pages Properly
Lecture 1: Page – Contact Google Map
Lecture 2: Creating an Effective About Page
Lecture 3: Creating a Brand Voice for your Social Media Press Room and Blog
Chapter 5: ARTICLES: Creating Press Releases and Blog Posts
Lecture 1: TEXT – how to write a social media press release.
Lecture 2: Add a YouTube Video to a Blog Post
Lecture 3: Prewrite Facebook and Twitter messages to be shared
Chapter 6: Categories: Your Newspaper Sections
Lecture 1: Your Website Topics: Categories and SubCategories for Blogging
Lecture 2: HOMEWORK: What are YOUR Categories and Subjects?
Lecture 3: Easy Navigation: Creating Menu Bars on WordPress
Chapter 7: Creating Sustainable Content: Sidebars on WordPress
Lecture 1: Apps and Widgets: Make the About and Contact Information Findable
Lecture 2: ADVANCED Adding Hyperlinks and HTML to the text widget
Lecture 3: How to Add Product and People Images to the Sidebar
Lecture 4: More Facebook Likes? Adding Facebook to the Sidebar
Lecture 5: Adding Other Widgets to WordPress: Which Ones?
Chapter 8: Making Website Content Shareable on Facebook and Twitter and so on
Lecture 1: Adding Sharing Buttons
Lecture 2: EXAMPLE: No Sharing Buttons IMAGE
Lecture 3: Change Site Title
Lecture 4: Import Export or Delete or Hide your Website
Chapter 9: Outro and Final Points
Lecture 1: External Resources, Examples etc
Lecture 2: Outro reviews and discussions.
Lecture 3: RESOURCES: Documents Workbooks Updated May 2016
Lecture 4: EXTRA COURSES & Hiring Laurel Papworth
Instructors
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Laurel Papworth
Forbes "Top 50 Social Media Influencer" University Lecturer
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 5 votes
- 4 stars: 8 votes
- 5 stars: 13 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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